Content Packages
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The Alliance for Inclusive and Multicultural Marketing (AIMM)
Content Packages July 9, 2024The Alliance for Inclusive and Multicultural Marketing (AIMM) is a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity in the marketplace.
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Marketing to People with Disabilities: Resources
Content Packages May 7, 2024Inclusively marketing to people of all backgrounds and abilities helps create change through representation. Representation can help combat and mitigate prejudice, misinformation, and bias when it comes to how people with disabilities are perceived. Below are resources that help marketers create change outside and inside their organizations when it comes to representation.
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Promoting Gender Equality
Content Packages April 30, 2024Nurturing and promoting gender equality is an imperative for all marketers, internally and externally; dispelling stereotypes and bias around gender benefits all people and allows people to feel seen, cared for, and safe to be themselves. Below are resources that help marketers create change outside and inside their organizations.
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Marketing to Generations: Resources
Content Packages April 25, 2024This is a compilation of resources, helpful guides, and research that help marketers connect to different generations and tailor content to these different groups, such as generation X, millennials, baby boomers, or gen Z.
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DEIB: Resources
Content Packages April 16, 2024This is a compilation of resources, helpful guides, and research that aid in inclusive growth within the marketing industry. Diversity, equity, inclusivity, and belonging (DEIB) forward-approaches help foster equality for all and champion growth internally and externally at organizations.
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Marketers Elevating the Black Community
Content Packages March 7, 2024February is Black History Month, a period that celebrates the strengths and achievements of the Black community and that strives to advance the causes most important to its members. In keeping with this important theme of the month (and beyond), consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating the Black community, making its members feel seen, and supporting causes that they champion.
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Nonprofit Marketing: Resources
Content Packages March 7, 2024Marketing at a nonprofit can be challenging. Retaining loyal donors and expanding reach to acquiring new donors is an ongoing process that evolves as people themselves change and technology advances how information is accessed. ANA's Nonprofit Federation seeks to help nonprofit organizations better connect with their audiences by providing resources and education. Below are helpful resources, trends, guides, tools, and best practices.
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Ethical Marketing: Resources
Content Packages February 28, 2024ANA's Center for Ethical Marketing aims to aid businesses "build brand and consumer trust through best practices, guidelines, guidance, compliance services, and committees. The Center seeks to educate, elevate, and advance accountability for the industry and mediate consumer complaints." Below are some helpful and timely resources to guide marketers.
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Sustainability: Best Practices & Resources
Content Packages February 28, 2024Sustainability is a hugely important initiative and responsibility all marketers and companies should have. ANA's Society and Sustainability Collective seeks to provide members with resources, best practices, case studies, and research on how to foster better practices that help society at large. Some of these priorities and topics include mental health and wellbeing, diversity, equity, inclusion, and belonging, as well as protecting the environment.
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Brand Purpose: Resources
Content Packages February 7, 2024Brand purpose not only helps companies differentiate from competitors, but find ways to promote positive change in the world. According to ANA's Center for Brand Purpose, "purpose is an organization's reason for being beyond profit — why it matters to the world." Below are resources aimed to help you better develop and utilize your company's brand purpose.
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The Future of Martech
Content Packages February 7, 2024Marketing Technology (martech) refers to any piece of technology a marketer uses to automate or streamline processes, collect and analyze data, or provide various means of reaching and engaging with existing or potential customers. The full suite of these interconnected tools a company leverages to achieve marketing goals and objectives is known as the martech stack.
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ANA | Food & Beverage
Content Packages August 1, 2023The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole. Below is a small sample of the content resources available to ANA members in the Food & Beverage category.
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The ANA Global CMO Growth Council Goes Deep on AI and Customer Engagement
Content Packages July 20, 2023Artificial intelligence is making deeper inroads into every aspect of business and society every day. The ANA Global CMO Growth Council, in collaboration with the Management and Business Review, recently organized a special session of The Future of Stakeholder Growth — which took an in-depth view of the future of AI as it relates to Customer Engagement. Now, through our partnership with MBR, we are making the outcomes from that session available to you. The MBR has also generously provided access to their entire 175 page Special Double Issue focused entirely on AI for Customer Engagement. And you can also download the entire catalog of MBR issues from 2021.
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Brand Engagement 360
Content Packages January 31, 2023Brand Engagement 360 is a growing worldwide reform movement that enhances returns for investors by creating value for employees, customers, supply chain and distribution partners, communities, and the environment. The Enterprise Engagement Alliance has provided resources and insights for ANA member brands to help implement their own Brand Engagement 360 program.
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CMO 90 Days: Brand Assessment Tool Portfolio
Content Packages January 31, 2023Use the following to assess your brand and customer experience.
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CMO 90 Days: Capability Assessment Tool Portfolio
Content Packages January 31, 2023Use the tools below to assess your marketing capabilities and systems.
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CMO 90 Days: Team Assessment Tool Portfolio
Content Packages January 31, 2023Use the tools below to assess cross-functional team dynamics.
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Learn the A to Z of Podcasting
Content Packages January 31, 2023In the following video series, a slate of experts walks viewers through the entire process of understanding, producing, and marketing podcasts, covering every aspect of the undertaking, from the gear you’ll need to the use of distribution platforms and, ultimately, to monetization.
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The Masters of Brand Masters | Podcast Series
Content Packages January 31, 2023Recorded on site at the 2023 ANA Brand Masters Conference in Bonita Springs, Florida, the Masters of Brand Masters is a special miniseries from the Marketing Futures Podcast. We spoke to some of the most compelling presenters at the conference about the power of brand, and the opportunity to innovate with a clear sense of purpose. Hear what the brightest minds in marketing are thinking as we look to the future of the industry.
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Extended Reality
Content Packages November 6, 2020Extended Reality (XR) is an emerging term used to describe environments with real and virtual components and human-machine interactions generated by computer technology and wearables.
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