The Masters of Brand Masters | Podcast Series

Alicia Mosely of Keebler and Jason Katz of Advantage Unified Commerce joined the Marketing Futures Podcast to discuss the modernization of an iconic brand mascot: Ernie, the original Keebler Elf.

On the latest edition of the Marketing Futures Podcast, we talk to Take 5 Oil Change and Car Wash CMO Brady Noon about brand building through bold advertising and embedding the company’s mission into its KPIs.

On part two of the Marketing Futures Podcast with The Fresh Market’s Kevin Miller, we discuss the brand’s foray into livestreaming and shoppable video.

The Fresh Market’s CMO Kevin Miller joined the Marketing Futures Podcast to share how the brand went from the worst place to work in the U.S. to America’s favorite grocery store.

H&R Block CMO Jill Cress joined the Marketing Futures Podcast to discuss the brand’s “crisis of relevancy” and Fair Shot campaign.

Crayola’s Victoria Lozano shared how centering the company’s purpose was essential to defining and communicating the brand to consumers on the latest Marketing Futures Podcast.

Pepsi CMO Todd Kaplan unpacks his culturally centered approach to marketing and brand building on the latest Marketing Futures Podcast.

Ramon Soto, CMO of Northwell Health, and Scott Goodson, Chief Executive Officer, and Founder of StrawberryFrog, broke down the keys to cultivating and maintaining an effective brand/agency relationship and the advantages and challenges of marketing as a nonprofit organization.

Ramon Soto, CMO of Northwell Health, and Scott Goodson, Chief Executive Officer, and Founder of StrawberryFrog, shared the story of their “Raise Health” movement, which focused on gun violence against children in America.

Leslie Miller of Unilever and Smita Reddy of Edelman joined us to tell the story of how they turned backlash from the cancellation of the beloved Choco Taco into a fun and innovative activation for the Klondike brand.

Avocados from Mexico’s Ivonne Kinser joined the Marketing Futures Podcast at the 2023 Brand Masters Conference to discuss the culture and vision behind one of the most innovative brands in any category.