g Content Packages | Marketing Knowledge Center | ANA
Log in Search

Content Packages

  • Behind the Campaign

     Content Packages   February 1, 2019  

    ANA Marketing Futures presents "Behind the Campaign," a series that takes a behind-the-scenes look at some the most innovative ANA Award-Winning Case Studies.

    view

  • Marketing Futures Pulse

     Content Packages   February 1, 2019  

    Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.

    view

  • Augmented Reality

     Content Packages   July 20, 2018  

    Augmented reality combines the physical and digital worlds to create immersive, engaging consumer experiences that are beginning to shape the social media landscape.

    view

  • Blockchain

     Content Packages   July 20, 2018  

    With its ability to independently verify transactions with 100% accuracy, blockchain technology has the potential to make concerns about ad spend transparency a thing of the past.

    view

  • Digital Transformation

     Content Packages   July 20, 2018  

    In the span of one decade, digital media has completely changed the way customers act, and as a result, the way brands do business.

    view

  • Future Consumer

     Content Packages   July 20, 2018  

    The population and demographic characteristics of consumers are constantly shifting. Marketers realize the necessity of understanding segments they are trying to reach and the behaviors and preferences of the members of those segments. Gen Z is the segment of the population born after 2001, or 2004, depending on whose definition you subscribe to. It is growing in size and importance, representing the future consumer for brands around the world.

    view

  • Future of Programmatic

     Content Packages   July 20, 2018  

    As programmatic marketing continues to shift and evolve, it’s crucial that businesses understand it and its vital impact on opportunities in advertising spaces on different mediums and platforms.

    view

  • Future of Retail

     Content Packages   July 20, 2018  

    To say the world of retail is currently in flux would be an understatement. Brands are challenged to establish an omnichannel brand presence while empowering the consumer to use any platform as a point of sale.

    view

  • Internet of Things

     Content Packages   July 20, 2018  

    The Internet of Things not only allows for potentially world-changing inventions like the self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before.

    view

  • Live Video

     Content Packages   July 20, 2018  

    Mobile media has created an “always-on” environment in which marketers can reach consumers in real time. Live video gives brands the opportunity to share experiences with audiences around the world as they are happening.

    view

  • Neuroscience

     Content Packages   July 20, 2018  

    In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.

    view

  • The Future of Agencies

     Content Packages   July 20, 2018  

    Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. We gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

    view

  • The Practice of Innovation

     Content Packages   July 20, 2018  

    Marketers were already time poor, and the disruption and devastation from the COVID-19 lockdown has done nothing to improve the situation. ANA Marketing Futures feels that innovation will be the key factor of brand survival in the face of uncertainty and brand growth in the “new normal” ahead of us.

    view

  • Virtual Reality

     Content Packages   July 20, 2018  

    Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.

    view

  • Demand Generation Featured Content

     Content Packages  

    view

  • Editor's Picks for ANA Magazine

     Content Packages  

    Featured content chosen by the ANA magazine editors.

    view

  • Editor's Picks for ANA Magazine's B2B Department

     Content Packages  

    Featured content chosen by ANA Magazine's B2B editors.

    view

<< 123