Marketing to Generations: Resources
This is a compilation of resources, helpful guides, and research that help marketers connect to different generations and tailor content to these different groups, such as generation X, millennials, baby boomers, or gen Z.
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The Campaigns Successfully Marketing to Millennials and Gen Z
Industry Insights May 24, 2024Advertisers have long been invested in marketing to younger audiences; gen Z and millennials are no exception. For many companies, finding ways to engage with these two generations has become integral to their campaigns. Below are successful case studies that illustrate companies authentically connecting with gen Z and millennials through experiences, product launches, and content.
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Marketing to Generation X
ASK Answers April 23, 2024Who is generation X, and how can my brand authentically connect with them?
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Marketing to Gen Z
ASK Answers December 6, 2023Who is gen Z? How are brands marketing to this generation?
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Marketing to Millennials
ASK Answers December 6, 2023How can my brand effectively connect with millennials?
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Marketing to Generation Alpha
ASK Answers September 14, 2023How can brands connect with gen Alpha?
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Marketing to Baby Boomers and Older Adults
ASK Answers September 12, 2023How can my brand connect with baby boomers?
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