Event Video
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Creating Personalized Customer Journeys Through Audience Segmentation and Content Marketing
Conference Session Videos February 17, 2023In this video, Kaiser Permanente’s Franklin Parrish shared how his team used an “inside out” marketing approach to develop a multi-faceted, cross-media campaign that featured customized messaging and content that catered to each of the brand’s target audiences.
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Cross-Media Measurement: Driving Change Through Industry Alignment
Conference Session Videos February 17, 2023In this video, a panel of experts and Cross Media Measurement initiative representatives discussed the power of industry alignment, the progress Cross Media Measurement has made over the past 12 months, and the roadmap for 2023 and beyond.
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Ford Equation: New Product + Diverse Audiences = Business Growth
Conference Session Videos February 17, 2023In this video, Ford shared how it positioned its Ford Maverick truck as a lifestyle vehicle capable of meeting the needs of a diverse, urban target.
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Ford Equation: New Product + Diverse Audiences = Business Growth
Conference Highlights February 17, 2023A mobile and social-driven media plan built a new, diverse customer base for Ford trucks.
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Media Is the Flywheel of Marketing Integration
Conference Session Videos February 17, 2023In this session, Forrester's Jay Pattisall shared how dramatic shifts in consumer behavior over the past two years, and the collision of media and commerce in nearly every industry, requires a media-first reset for brands and agencies to optimize holistic marketing management.
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Media Is the Flywheel of Marketing Integration
Conference Highlights February 17, 2023The increasing shift toward marketing integration is making media the flywheel for growth.
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Media Leaders Speak Out
Conference Session Videos February 17, 2023In this video, forward-thinking media leaders from Logitech, Bloomberg Media, and Boehringer Ingelheim Pharmaceuticals shared solutions for how they are addressing some of the most important challenges facing the industry today.
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Molson Coors on Penetrating Culture
Conference Session Videos February 17, 2023In this video, Molson Coors shared its partnership strategy, and how the brand identifies the right spaces to connect with consumers.
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Molson Coors on Penetrating Culture
Conference Highlights February 17, 2023To win the cultural moments that matter, Molson Coors uses a marketing framework of integration, infiltration, and innovation.
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Overview of the 2023 ANA Media Conference
Conference Highlights February 17, 2023In this video get a two-minute overview of the 2023 ANA Media Conference.
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Welcome Remarks from L'Oréal's Shenan Reed at the 2023 ANA Media Conference
Conference Session Videos February 17, 2023In this video, L'Oréal's Shenan Reed delivered the welcome remarks at the 2023 ANA Media Conference.
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Welcome Remarks from L'Oréal's Shenan Reed at the 2023 ANA Media Conference
Conference Highlights February 17, 2023Marketers will elevate the quality of their media strategies when they put humans first.
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An Agency Leader on the Future Media Model
Conference Session Videos February 16, 2023In this video, Jill Kelly, U.S. CEO at EssenceMediacom, shared four tenets to help guide modern media agencies.
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Analysis of and Predictions for Marketing, Media, and Adtech
Conference Session Videos February 16, 2023In this video, Arete Research drew on a wealth of data to offer observations about the present state of marketing, media, and advertising technology, as well as numerous predictions about the near-term future.
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Creating Next-Gen Fan Engagement
Conference Session Videos February 16, 2023In this video from the ANA’s 2023 Media Conference, the NFL described how its marketing strategy prioritizes social causes and a careful attention to fan journeys.
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Designing a Global Media Practice to Drive ROI
Conference Highlights February 16, 2023Using best practice indices, Johnson & Johnson created an accountability system to improve ROI.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Conference Session Videos February 16, 2023In this video, Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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Opening Remarks of the 2023 ANA Media Conference
Conference Session Videos February 16, 2023In this session, ANA CEO Bob Liodice walks through what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers in an evolving media landscape.
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Optimizing the Customer Journey via Data
Conference Session Videos February 16, 2023In this video, automotive retailer and service provider AutoNation explained its approach to managing customer data and leveraging it to help shape customer journeys.
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Optimizing the Customer Journey via Data
Conference Highlights February 16, 2023Key to media optimization is being able to achieve identity resolution across consumer interactions.
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