Event Video | Marketing Knowledge Center

Technology, Entertainment, and Content Engagement: Paramount Global on the Future of Storytelling

Conference Session Videos March 16, 2023

As technology has advanced to continually evolve the way Hollywood tells stories and engages their audiences, leaders in the entertainment industry are constantly monitoring and investigating the most intriguing technologies that will grab the attention of the next generation of consumers.

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Trends Influencing Commerce

Conference Session Videos March 16, 2023

Consumers now have more ways than ever before at their disposal on where to shop, what to buy, and how to receive their orders. In this video, learn what behaviors to expect from brands, retailers, and consumers.

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Navigating High Anxiety: What Marketers Need to Know About Gen Z and Millennial Moms

Webinar Rewinds March 15, 2023

In this webinar, Everyday Health Group's Dominique De Lope, senior manager of trade insights, shared the most significant factors driving moms' high anxiety, the impact of shifting societal expectations and ideals, and how marketers can position themselves as true parenting allies.

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Privacy in Digital Advertising: Opt-Out Rights and Contracting Requirements

Webinar Rewinds March 14, 2023

In this webinar, Squire Patton Boggs Partner Kyle Fath and Senior Associate Niloufar Massachi offered practical guidance for brands in respect to analyzing common digital advertising use cases and complying with the contracting obligations under the 2023 state privacy laws.

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MarTech Implementations with Purpose — How to Achieve Mutual Success Deploying Technology

Webinar Rewinds March 9, 2023

For decades business professionals have sought out third-party software solutions to help their business function more efficiently and effectively. Speakers from Decideware discussed the nuts and bolts behind expert MarTech software implementations, regardless of what aspect that tool seeks to manage.

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Maximizing the Value of Media Investments: Complementing Free Donated Media with Other Media

Webinar Rewinds March 8, 2023

Nonprofits can gain millions of dollars of free media value through Public Service Announcement (PSA) media distribution. In this webinar, our panel of industry experts discussed the importance of PSA media in conjunction with other media forms to maximize results.

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Tokenization and the Future of Brand Marketing: Building the Next Phase of Consumer Engagement

Webinar Rewinds March 8, 2023

In this webinar, Matt Wurst revisits established strategic frameworks and principles and demonstrates how these new tools and platforms enable brands to reclaim ownership of their content, data, and relationship with consumers.

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Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum

Webinar Rewinds March 2, 2023

In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s, joined by representatives from Mastercard and McCann New York, explored areas of the search process where there is room for improvement.

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The Promise of Hyper-Personalization Realized

Webinar Rewinds March 1, 2023

In this webinar, hear from a leading financial services organization-turned-fintech that transformed from a referral-based business to having 50% of law firm sales generated digitally, through hyper-personalized content marketing in just two years.

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Hitting Pause: Why Streaming Depends on New Ad Formats

Webinar Rewinds February 23, 2023

In order to break through a crowded and changing media landscape, brands must continue to embrace new ways to keep viewers and consumers engaged. In this webinar, Matt Van Houten and Ariella Astion from DIRECTV Advertising explored why continuous innovation is table stakes for advertisers to win big.

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"You Should Smile More" and Other Little Things that Don't Belong at Work

Conference Session Videos February 22, 2023

In this video, hear from a group of C-suite women, who all rose to senior leadership at PepsiCo, and now are board directors, advisors, and executive coaches, shining a light on the small indignities and barriers that women face every day in the corporate workplace — and what to do about it.

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2023 Global Trends in Martech

Webinar Rewinds February 22, 2023

In this webinar, Scott Brinker presents the latest data and insights on how marketing technology is evolving — and how you can manage it effectively in this environment of continuous change.

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ABM and the Cure to the Marketing Silo

Conference Session Videos February 22, 2023

In this session, KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.

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Accelerating Business Growth Through Gender Equality Measurement (GEM)

Conference Session Videos February 22, 2023

GEM is a data-driven methodology that identifies unconscious bias in advertising and programming. Hear more about this methodology and how several companies are using GEM & its predictive drivers to impact their creative decisions, determine optimal media environment and drive ROI.

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Accelerating Diverse Talent into Our Industry: Building Our Next Generation Pipeline

Conference Session Videos February 22, 2023

In this video, a panel of industry experts discussed diversity programs and what they are doing individually and collectively to drive talent change in the industry.

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Belonging through Co-Creation: How Marketing Leaders Can Lean In With International Audiences

Conference Session Videos February 22, 2023

Marketing leaders need to be sensitive and adapt to all cultures while also keeping in mind the changing landscape of consumers in each market. Learn how bringing consumers into the dialogue of storytelling and co-creation creates opportunity to be agile to cultural context and DEIB needs.

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Best Practices in Disability Inclusion

Conference Session Videos February 22, 2023

Over one billion people — approximately 15 percent of the total world population — live with some form of disability. Hear from the brands and companies that have led the charge in establishing an unwavering, authentic commitment to the inclusion of people with disabilities both internally and externally.

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Best Practices in LGBTQ+ Marketing Inclusion

Conference Session Videos February 22, 2023

A panel of experts shared their insights on creating inclusive and effective campaigns that resonate with the LGBTQ+ community. The panel also addressed how to make a genuine commitment to LGBTQ+ rights and causes and provide actionable strategies for creating inclusive advertising.

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Closing Remarks of the ANA's Global Day of Learning: Diversity, Equity, Inclusion, and Belonging

Conference Session Videos February 22, 2023

Industry leaders delivered the closing remarks of the ANA's Global Day of Learning: Diversity, Equity, Inclusion, and Belonging.

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Content for Change: Data-Driven Insights That Drive Inclusive Storytelling

Conference Session Videos February 22, 2023

The ANA’s Engage Responsibly initiative is a movement to drive understanding and action that drastically reduces online hate speech. This session covered four simple but powerful actions you and/or your business can take to contribute to stopping online hate.

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