Event Video
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Conference Highlights April 13, 2023Agility enabled by executive sponsorship and co-creation is crucial to successful digital transformation.
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Next-Gen MarTech: What You Need to Know Right Now
Conference Session Videos April 13, 2023In this video, HubSpot’s Scott Brinker discussed how developments in three areas are revolutionizing marketing technology, with those three areas being data, “composability,” and AI.
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Opening Remarks of the 2023 ANA Masters of Data & Technology Conference
Conference Session Videos April 13, 2023In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Masters of Data & Technology Conference.
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Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Conference Session Videos April 13, 2023In this video, Jennifer Mathissen, who joined CURO as CMO in 2022, has leveraged data and technology to drive growth, with an eye toward scaling customer relationships across CURO brands and regions, and while delivering modern products that enhance customers’ lives.
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Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Conference Highlights April 13, 2023Customer relationships guide CURO's data optimization strategies.
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The Future of Business Is AI or Obsolete
Conference Session Videos April 13, 2023In this video, Marketing AI Institute explored how AI will impact marketing, the creative economy, and business decision making.
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The Medium Moves the Message: A Comparative Assessment of Advertising from Broadcast to Podcast
Webinar Rewinds April 13, 2023In this webinar, Tom Webster unveiled The Medium Moves The Message, a new cross-platform study on advertiser affinity in podcasting and broadcasting.
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ANA SeeHer + Getty Inclusive Visual Storytelling for Women
Webinar Rewinds April 12, 2023SeeHer and Getty have a joint mission to change the way women are portrayed in marketing and advertising. In this webinar, learn about a workshop they've created to help marketers create and select visual content for unbiased, inclusive, and effective advertising that will lead to measurable results.
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FTC Rulemaking and Why It Matters
Webinar Rewinds April 11, 2023In this webinar, get an overview of the different FTC rulemaking processes (and guide reviews) and hear from experts about how and when companies should consider engaging.
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Beam Suntory and Havas Street: ANA/4A's Client-Agency Relationship Forum
Webinar Rewinds April 6, 2023In our second webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s were joined by representatives from Beam Suntory and Havas Street, who explored areas of the search process where there is room for improvement.
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Recession-Proofing Strategies for Creative Production
Webinar Rewinds April 6, 2023In this webinar, learn about strategies to “recession-proof” your creative productions, including uncovering efficiencies within your content creation ecosystem, right-sizing agency staffing plans, mitigating asset waste, and more.
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IBM: The Culture of Responsible AI
Webinar Rewinds April 5, 2023Earning trust in AI is not a technical problem with a technical solution. It is a SOCIO technical problem that requires a holistic approach. Phaedra Boinodiris, IBM's Phaedra Boinodiris discussed the necessary culture or ethos of organizations curating AI responsibly.
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The Future of TV Measurement: Transitioning to a Multi-Currency TV Market
Webinar Rewinds April 5, 2023The ANA, 4A’s, CIMM, and Deloitte recently partnered to conduct a study on industry perspectives on the transition to a multi-currency national TV market. In this webinar, get a comprehensive overview of the study and learn about the experiences and perspectives of those engaged in and driving the transition across the national TV marketplace.
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Cleaning Up with a Data Clean Room
Conference Session Videos March 31, 2023In this video, Reckitt’s Imteaz Ahamed discussed shooting bullseyes with AI, zero party data, and media networks.
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Leveraging Marketing Technology to Deliver a Connected Guest Experience
Conference Session Videos March 31, 2023In this video, Deena McKinley, chief experience officer at Papa Gino’s, talked about how the evolution and role of marketing technology is critical in a world where customer experience is everything.
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Corona's "Native Sportscasters” How to Democratize Soccer Matches for Indigenous Communities
Webinar Rewinds March 30, 2023In this webinar, Corona’s Yune Aranguren discussed “Native Sportscasters,” a soccer platform that brings soccer matches to fans in their original tongues, such as Maya, Zapoteca, Mixe, and Nahuatl — an innovative way to democratize soccer access to all Mexican fans.
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FUNdamentals of Ethical Marketing: Ethical Dilemmas — What Would You Do?
Webinar Rewinds March 30, 2023In this webinar, senior staff from ANA’s Center for Ethical Marketing provided recent cases of potentially unethical marketing practices. Get insights and tips to avoid ethical pitfalls and improve your marketing campaigns' ethical practices.
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How Attention Metrics Can Help Brands Drive Better Business and Environmental Outcomes
Webinar Rewinds March 30, 2023In this webinar, Adelaide and Mediahub shared how Mediahub leveraged Adelaide’s attention metric, AU, to increase conversions, reduce advertising waste, and lower carbon emissions for a leading domestic airline.
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Smile Stunt: Reaching Fans in Unexpected Ways and in Unsuspecting Places
Webinar Rewinds March 29, 2023In this webinar, Danielle Kupchak, EVP of Global Creative Content at Paramount, walked through the ins-and-outs of the Smile Movie Stunt, which Ad Age called one of the most viral advertising campaigns of 2022.
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Brands’ Role in Preventing Common Scams to Protect Consumers
Conference Session Videos March 22, 2023In this video, AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.
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