Event Video
-
Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Conference Session Videos April 27, 2023In this video, Pepsi CMO Todd Kaplan shared how brands can lean into the human side of consumers to understand their needs and behaviors, as well as how brands can infuse those needs into the creative process to drive brand affinity.
view -
Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Event Soundbites April 27, 2023Marketers should aspire to deliver cultural impact with their brand by bringing context into the creative process.
view -
AI Platforms: Understanding and Navigating Legal Risks in Creating Advertising and Entertainment
Conference Session Videos April 26, 2023In this video, learn how to identify potential legal issues, develop strategies to mitigate risk, and gain insight into the latest developments in the legal landscape surrounding AI platforms.
view -
Amazon AWS Advertising and Marketing to Drive Marketing Transformation
Webinar Rewinds April 26, 2023In this webinar, learn how AWS brings together a comprehensive set of purpose-built AWS Services, Solutions, and Partner offerings to help customers innovate faster, operate efficiently, and interoperate across five critical solution areas.
view -
Environmental, Social, Governance (ESG) Advertising
Conference Session Videos April 26, 2023The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. In this video, a panel examines the latest enforcement activity, trends in self-regulation, and the Federal Trade Commission (FTC) process of revising its Green Guides.
view -
FTC’s Stance on Artificial Intelligence
Event Soundbites April 26, 2023Daniel Kaufman, partner at law firm BakerHostetler, discusses the FTC’s position on artificial intelligence.
view -
Fundraising Benchmarking Review: Key Learnings and Insights for Nonprofits
Webinar Rewinds April 26, 2023In this webinar, three expert panelists reviewed fundraising benchmarking data and key learnings from 2022. They discussed interesting data points that allow marketers to benchmark their organization's performance against industry standards.
view -
Immersive, Connected, Decentralized: The Promise and Disruption of Web3
Conference Session Videos April 26, 2023In this video, learn about various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and advertising and regulatory developments.
view -
Social Justice Claims in Marketing
Event Soundbites April 26, 2023David Mallen from Loeb & Loeb LLP talked about social justice claims in marketing and cited an example company reviewed by the National Advertising Division (NAD).
view -
The People v. Sephora: How the First California Consumer Privacy Act Enforcement Decision Could Influence Your Advertising Activities
Conference Session Videos April 26, 2023In this video, get an overview of lessons learned from the California Office of the Attorney General (OAG) enforcement action against Sephora and an understanding of how your company may need to adapt its marketing methods to comply with the CCPA and avoid the OAG’s scrutiny.
view -
Unleashing a New Technology Consumer Protection Agenda
Conference Session Videos April 26, 2023Almost two years into FTC Chair Khan’s tenure, many of the pieces are falling into place, giving us a better understanding of how the agency, under her leadership, will address current and emerging tech issues. In this video, industry experts discuss where things stand and where things may be heading.
view -
Transforming In-House Production for Creative Agility
Webinar Rewinds April 20, 2023In this webinar, learn how Johnson & Johnson built a centralized production engine to support over 45 brands, create cost efficiencies, and unite internal stakeholders.
view -
Your Green Toolkit for Earth Day and Every Day
Webinar Rewinds April 20, 2023In this webinar, the ANA’s Center for Ethical Marketing teamed up with the Sustainability Collective to discuss why it's important to prioritize the environment in advertising and how companies can effectively communicate sustainability efforts to their customers.
view -
Bridging the Chasm of Growing Your Email Career and Email Program
Webinar Rewinds April 19, 2023In this webinar, led by the ANA Email Excellence Center Marketer and Thought Leader of the Year Award winners, hear how to leverage your success in email innovation to grow your career. Also, learn how to create incremental innovation at scale to have the type of program that marketers fawn over.
view -
Virtual Diversity Fair: Meet Black-Owned Media Companies
Conference Session Videos April 18, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair offers an overview of Black-owned media and marketing service providers and showcases how they can help boost your brand to drive better business results.
view -
Driving Data Ethics to Build Consumer Trust
Conference Session Videos April 14, 2023In this video, Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.
view -
Driving Data Ethics to Build Consumer Trust
Event Soundbites April 14, 2023Active monitoring of media strategies and partnerships is critical to brand safety and data ethics.
view -
Driving Effective Data Strategies Across Complex Organizations
Event Soundbites April 14, 2023In this session, PepsiCo's Zena Srivatsa Arnold shared best practices and key learnings for driving consistent and effective marketing across highly complex and matrixed global organizations.
view -
Driving Effective Data Strategies Across Complex Organizations
Event Soundbites April 14, 2023Building a vision with multiple inputs is key to driving effective data strategies across complex organizations.
view -
Gaming and Web3: Brand Building in the New Frontier
Conference Session Videos April 14, 2023In this video, hear from Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming, and Innovation, on how Ally is building its brand by using compelling content to engage consumers and meet the massive gaming audience in a space they already enjoy.
view