Event Recaps
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How Sun-Maid Embraced its Scary Halloween Status to Scare up a Frighteningly Successful Experiential Promo
Event Recaps May 16, 2022What’s scarier than getting raisins on Halloween? Being the house that gives them out. Sun-Maid knows that. But instead of doing their best to change that perception, they embraced it, turning a real house in Merchantville, NJ into a trick-or-treater’s nightmare.
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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals
Event Recaps May 13, 2022Speakers from Simulmedia and Monster explained how an integrated cross-channel marketing strategy affected on business outcomes for Monster.
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More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships
Event Recaps May 13, 2022Amica shared how it embraced the Roku Channel to better reach its consumers.
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The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
Event Recaps May 13, 2022In this session, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.
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TV and Video Through a Generational Lens
Event Recaps May 13, 2022Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.
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Cybersecurity Best Practices for Organizations in 2022 and Beyond
Event Recaps May 12, 2022In the coming years, cybercrime will continue to grow. Learn what your role as a data steward can be in avoiding becoming another cybercrime statistic and stopping these situations from occurring.
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Event Recaps May 12, 2022Oracle shares insights on emerging consumer expectations and explores opportunities to evolve data-driven strategies to fuel personalized marketing strategies.
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Driving Purpose as a Core Business Strategy
Event Recaps May 12, 2022Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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Going the Extra Mile for Purpose
Event Recaps May 12, 2022Merrell shared how it has conceptualized and activated its brand purpose.
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How Mailchimp Activates Purpose Across Communities
Event Recaps May 12, 2022Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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OREO Showcases Long-Time Allyship
Event Recaps May 12, 2022OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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Scaling Business through Data Driven Relationship Deepening
Event Recaps May 12, 2022Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.
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Sharing an Ultra-Modern Approach to Data Hygiene and Why It Matters
Event Recaps May 12, 2022In this session, learn why data from all sources must be in one place, in its native state, clean, associated, current, and trusted by the organization in order to win on constituent experience (CX) and optimize outreach efforts.
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Winning the War for Talent Through Purpose
Event Recaps May 12, 2022Google discussed how to integrate purpose with the everyday work lives of employees.
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Mashed in America: Serving up Happiness One Cup at a Time
Event Recaps May 5, 2022Hear how Idahoan Foods is shifting consumer’s attitudes about packaged potatoes through the Mashed in America Tour. The fifty-two week campaign is reaching millions of consumers, in real time, across a wide variety of events, digital and social marketing platforms, partnerships, and retailers.
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Mastercard — MLB Home Team Advantage Program
Event Recaps May 5, 2022For the 2021 MLB season, Mastercard worked with its partners at MLB, and the Boston Red Sox, Los Angeles Dodgers, and Atlanta Braves, to create a small business contest to give these businesses a chance to win e-commerce support, money, and a lot of exposure.
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A Day in the Life of Marketing Procurement
Event Recaps May 4, 2022A panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend
Event Recaps May 4, 2022Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.
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Keys to CFO and CMO Collaboration
Event Recaps May 4, 2022Marketing is one of the largest and most complex spend categories, and marketers are under increased pressure to manage their budgets and show concrete returns. Yet risks associated with marketing spend are growing in type, size, and frequency.
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Procurement: The Good, the Bad, and the Ugly (2022)
Event Recaps May 4, 2022In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. We have updated this work in 2022 to reveal what has changed … and what has not.
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