Event Recaps
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Square Peg, Square Hole: How Square Built a Content Strategy That's a Perfect Fit
Event Recaps September 9, 2022Square's Mallory Russell shared how, in order to scale growth, she focused on business outcomes, successful pilots, and distinct themes to build the Square brand, building resources internally and externally and leveraging Knotch's technology and partnership.
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Using Innovative Creative to Inspire Tourists to Visit Alabama
Event Recaps September 9, 2022The Alabama Tourism Department discussed how it used content marketing and a multi-sensory/omnichannel marketing strategy to triple tourism.
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Are You Ready for XR Enabled Consumers?
Event Recaps September 7, 2022XR developer Trigger XR and XR platform Niantic explained how XR (i.e., extended reality, comprising AR and VR) can benefit brands and the digital shopping experiences they offer, increasing both buyer confidence and conversions and diminishing returns.
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Engaging Shoppers Beyond Price
Event Recaps September 7, 2022In this session, Henkel shares how they are leveraging the latest tools and technology to create a richer and more responsive customer journey.
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Exploring the Virtualization of Commerce
Event Recaps September 7, 2022In this video, R3's Jason Velliquette provided an exploration of the metaverse commerce landscape, highlighting what some brands have already done successfully in the space and discussing best practices for marketers keen on guiding their own brand into virtual shopping experiences.
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Exploring the Virtualization of Commerce
Event Recaps September 7, 2022Jason Velliquette, EVP of digital marketing at R3, provided an exploration of the metaverse commerce landscape, highlighting what some brands have already done successfully in the space and discussing best practices for marketers keen on guiding their own brand into virtual shopping experiences.
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Inside Claire's Remarkable Turnaround
Event Recaps September 7, 2022Catering to generation Z and Alpha, Claire’s is a chain retailer of accessories with a 50-year history, over 2,300 stores across 17 countries, and a loyalty program 12 million members strong. The brand discussed recent steps it has taken to strengthen its business as well as future plans to continue the positive trend.
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The Future of Shopping Is Already Here
Event Recaps September 7, 2022dentsu shared insights from its Navigator survey exploring the current and future states of retail and e-commerce.
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Finding Purpose While Making a Profit
Event Recaps August 31, 2022NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.
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How Purpose Drives the Stories of Santa’s North Pole
Event Recaps August 31, 2022Chanda Bell, co-CEO at and founder of The Lumistella Company, explained how her brand strives to support its mission and vision by authentically executing on its purpose.
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Kia Helps Shelter Pets Find Forever Homes
Event Recaps August 31, 2022At an August 2022 ANA members-only conference, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.
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Purpose at a Crossroads: Evolve or Self-Implode
Event Recaps August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.
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Using Purpose to Better Communities
Event Recaps August 31, 2022Countable's Jory Des Jardins sat down with Christy Duncan Anderson of the Albertson Companies Foundation to learn about her role as a “brand actionist” and the strategy, tools, and partnerships Albertsons is leveraging to transform its purpose into community engagement and meaningful outcomes.
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Doubling Down on Connected TV
Event Recaps August 25, 2022Hear from L’Oreal USA’s Maybelline about how they are making Connected TV work for their brand.
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Retail Media: How Does It Fit in Your Media Mix?
Event Recaps August 25, 2022In this session, learn how Stanley Black & Decker’s Performance Marketing Team tackles retail media, how this tactic can fit into your company’s overall media mix, and how to avoid reporting and attribution pitfalls.
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Do You Know the New Legal Requirements in Influencer Marketing?
Event Recaps August 17, 2022In this session, Reed Smith's Keri Bruce discussed the latest red flags and rules governing influencer marketing, the dos and don’ts for compliant influencer marketing, and the latest trends and regulations expected from the FTC.
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How Bissell Went Viral on TikTok with Influencers
Event Recaps August 17, 2022Bissell used a wave of organic content around its Little Green Machine vacuum to launch its first-ever influencer campaign on TikTok, working with seven influencers to create content that was inspired by trends that already existed within the “#cleantok” space.
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Exploring the Livestream Commerce Landscape
Event Recaps August 16, 2022R3's Jason Velliquette explored the Livestream Commerce landscape, highlighted best-in-class case studies, and discussed best practices that will help shape future livestream commerce strategies.
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We Speak Shopper: Translating Insights into Bigger Baskets at Walmart
Event Recaps August 16, 2022In this session, take a deep dive into the “We Speak Laundry” campaign, which inspired shoppers to reconsider their laundry care and stop shopping on autopilot.
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How Kimberly-Clark’s Digital Transformation is Enabling Consumer-Centricity
Event Recaps August 12, 2022Kimberly-Clark shared how it leveraged data to transform into a consumer-centric brand.
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