Event Recaps
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Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)
Event Recaps July 14, 2022In this session, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.
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How Content Teams Will Guide Brands to a More Fruitful Future with AI
Event Recaps July 14, 2022These days, there’s so much recorded content, and it’s so long, it’s easy for insights to get lost. Learn how, at a simple level, AI is now making it easier for content marketers to extract insights from video and audio and use them to engage audiences.
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Reinventing an American Icon
Event Recaps July 14, 2022A&W’s Liz Bazner shared how her brand managed to stave off economic catastrophe by creating a new brand platform through which all marketing decisions would be made in a quest to win over multiple generations at the same time.
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Degree Hosts Inclusive Marathon in the Metaverse
Event Recaps July 13, 2022Through the Metathon activation, the Degree deodorant brand leaned into its purpose to inspire the confidence in consumers to move more, while challenging what it means to be inclusive in the metaverse.
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FTC Endorsement and Testimonial Guidelines
Event Recaps July 13, 2022At a July 2022 meeting of the ANA Legal Affairs Committee, John Feldman of the law firm Reed Smith gave an overview of some recent updates to the FTC’s endorsement and testimonial guidelines.
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Mid-Year State Recap
Event Recaps July 13, 2022Travis Frazier with ANA’s government relations team looked back at the most important state legislative developments in 2022 and forward to what the rest of the year, and 2023, may hold for advertisers.
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Changing Perception — Tapping into Entertainment Marketing to Navigate Cannabis Censorship
Event Recaps July 12, 2022Weedmaps discussed how it worked with Wheelhouse Labs to destigmatize the legal cannabis industry.
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We Came to Play: Successfully Tapping into Gaming Culture
Event Recaps July 12, 2022Madwell and Verizon created a video ad to meaningfully connect with gamers.
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Into the Metaverse with Song Breaker Awards
Event Recaps July 7, 2022As brands are finding new and creative ways to meet consumers authentically in the metaverse, it’s important to understand what helps bring these activations to life. Logitech and Media.Monks shared how they conceptualized and executed The Song Breaker Awards — the first awards show in the metaverse.
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The Lesbian Bar Project with Jägermeister
Event Recaps July 7, 2022Jägermeister evolved a meaningful piece of content for The Lesbian Bar Project into a fully integrated global campaign that produced real tangible results.
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Dove Self Esteem Project: How Optimizing Creative Impacts Your Message
Event Recaps June 29, 2022Dove and Teads showcased how the brand, creative, data, and insight teams leveraged attention measurement to drive tangible impact on media effectiveness and brand KPIs.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Recaps June 29, 2022Michelle Clark, senior director of creative at E&J Gallo Winery, discussed some of the core practices required to serve a plethora of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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How Attention Impacts Behavioral Outcomes, Including Search
Event Recaps June 29, 2022This session explores why it’s important for marketers to understand the relationship between attention and consumer behavior and how to leverage those insights to improve lower-funnel outcomes.
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In-Housing at T-Mobile: A Story of Transformation and Value Creation
Event Recaps June 29, 2022T-Mobile and in-housing consulting partner Media.Monks explained how they created an in-housing strategy and executed a smooth transition through collaboration based on openness, flexibility, and an unparalleled focus on people.
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Including “Attention” in the Media Measurement Stack
Event Recaps June 29, 2022Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.
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The ARF’s Perspective on Attention Metrics
Event Recaps June 29, 2022Paul Donato from the Advertising Research Foundation (ARF) explores both sides of the debate on the effectiveness of attention metrics, including whether it can serve as a primary or secondary currency, as well as connecting attention metrics to outcomes.
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AMP for Email — What You Need to Know
Event Recaps June 28, 2022At a meeting of the ANA Email Excellence Committee, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.
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How Purpose-Based Brands Outperform the Competition
Event Recaps June 28, 2022Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, outlined why it’s critical to consider the United Nation’s Sustainable Development Goals when developing a purpose strategy and how that strategy can drive service, business, and cultural innovation through what he calls a “virtuous cycle.”
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Responding to the Crisis in Ukraine: World Vision
Event Recaps June 28, 2022World Vision's Hilary Reynolds shared how her organization mobilized a multi-tiered, omnichannel campaign to promote its disaster relief efforts in Ukraine and surrounding nations. The aim was to provide critical resources to women and children displaced by the war.
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