Reimagining the Client-Agency Partnership to Optimize Programmatic Media | Event Recaps | All MKC Content | ANA

Reimagining the Client-Agency Partnership to Optimize Programmatic Media

Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.