Predict, Optimize, Achieve: Empowering In-House Agencies to Amplify ROI | Event Recaps | All MKC Content | ANA

Predict, Optimize, Achieve: Empowering In-House Agencies to Amplify ROI

This session is for the in-house agency leaders eager to take control of forecasting and reporting. Matt Hertig, CEO of ChannelMix, advised in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.