Sharing the Keys to Unlock Content Orchestration to Enable Global Complex Personalization — From Ideation to Archive | Event Recaps | All MKC Content | ANA

Sharing the Keys to Unlock Content Orchestration to Enable Global Complex Personalization — From Ideation to Archive

In this session, hear about Hilton’s journey to creating a global digital content supply chain that supports complex personalization via customer journey mapping, composable creative assets and dynamic creative optimization in 21 languages.