Event Recaps
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Customer Data Platforms (CDPs): A Primer
Event Recaps May 9, 2019Winterberry Group explained the basics of customer data platforms.
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Digital Transformation at Campbell Soup Co.
Event Recaps May 9, 2019Campbell Soup Co. discussed some aspects of its digital transformation.
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Exploring AI-Born Creativity
Event Recaps May 9, 2019Digitas explored what future AI applications may be widely adopted in five to 10 years.
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Harness the Power of AI by Uniting Adtech and Martech
Event Recaps May 9, 2019In this session, learn how to breakdown AdTech and MarTech data silos, exchange data across platforms in real time to personalize every customer experience, and optimize your ad spend and impact by leaning into your data with AI.
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How St. Jude Uses Multicultural Marketing to Reach Consumers
Event Recaps May 9, 2019At an ANA Multicultural Marketing and Diversity Committee meeting, the vice president of multicultural marketing at ALSAC (the fundraising and awareness organization for St. Jude Children’s Research Hospital) shared how the hospital reaches consumers through omnichannel efforts.
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Organizing for Data and Brand Safety: Johnson & Johnson’s Approach
Event Recaps May 9, 2019Johnson and Johnson described the role it has created to address data privacy and brand safety concerns.
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Allianz Life Takes Customer Experience Up a Notch
Event Recaps May 7, 2019Renae Grave, senior director of customer experience and insights at Allianz Life Insurance, discussed various ways companies can gain insights and how methods such as journey-mapping and design thinking can help influence decisions in product development, communication, process, and service.
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An Introduction to “Privacy for America”
Event Recaps May 7, 2019Stuart P. Ingis, partner at and chairman of Venable LLP, discussed the ANA’s new privacy legislation initiative.
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Deloitte’s Smart Future: What It Means for You
Event Recaps May 7, 2019Deloitte shared how over 25 unique practices showed up together at the world’s largest technology show to make the firm’s biggest — and smartest — impact to date.
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Dollar Shave Club’s Secret to Success
Event Recaps May 7, 2019Dollar Shave Club, a razor subscription service, provided insights into how the company remains “disruptive” and shared some secrets to its success.
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Four Simple Ways Brands Can Delight People
Event Recaps May 7, 2019Mike Caguin, chief creative officer at Colle McVoy, shared four ways brands can improve customer experience and delight consumers.
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How American Family Insurances Uses AI Chatbot Technology
Event Recaps May 7, 2019American Family Insurance shared its journey leveraging deep-learning analytics that translated into improvements to its chatbot’s content and functionality.
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How Land O’Lakes Builds Loyalty with Customer Experience
Event Recaps May 7, 2019Tim Scott, SVP and CMO at Land O’Lakes, shared how the brand has built its fiercely loyal customer base by creating a consumer journey centered around authenticity.
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Keynote Speaker: David L. Strickland
Event Recaps May 7, 2019David L. Strickland, Democratic staff director for the U.S. Senate Committee on Commerce, Science, and Transportation, discussed the committee’s efforts to issue holistic privacy and data protection legislation.
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Live Nation’s Tips for Segmentation Success
Event Recaps May 7, 2019Live Nation shared how it used omnichannel marketing tactics to ensure its campaigns engaged the right audience and expanded its brand.
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Why the YMCA Believes in Journey-Mapping
Event Recaps May 7, 2019Andrea Krohnberg, senior director of customer experience and engagement at YMCA of the Greater Twin Cities, and Jim Tincher, mapper-in-chief at Heart of the Customer, shared how the YMCA of the Greater Twin Cities used best practices in journey-mapping to learn more about its members and increase retention.
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Rice Krispies Treats Launches "Love Note" Braille Stickers
Event Recaps May 2, 2019A special feature on Kellogg's Rice Krispies Treats is making it more accessible for people who are vision-impaired. In this session, Emily Minardi, will share insights into launch of the "Love Note" Braille stickers and recordable audio boxes for its Rice Krispies Treats and how they wove that into their broader commercial message.
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Trunk Club's Content Marketing Strategy
Event Recaps May 2, 2019A Nordstrom company, Trunk Club was founded with the goal of helping people build and curate stylish, personalized wardrobes. In this session, Kyle Donash and Meghan Hurley, will discuss the evolution of their content strategy and how they are leveraging content to create deeper engagement with new and existing customers.
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Understand Your Consumer with NLP and Machine Learning
Event Recaps May 2, 2019More text data is available today than ever before. From social media, to chat, to voice-to-text, this type of data is a valuable resource to be used in understanding customers’ attitudes about your brand. In this session, Dave Jacobs will discuss how open-source tools such as Python can be used to shape the data with Natural Language Processing and construct the machine learning framework used to produce important customer insights.
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Xandr: A Media Case Study
Event Recaps May 2, 2019Xandr discussed some of the challenges marketers face today and best practices on how to reach customers effectively.
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