Event Recaps

AB InBev’s Incentive-Based Sponsorship Model
Event Recaps May 23, 2019
In 2018, Anheuser-Busch debuted a sponsorship model that is built on incentives for performance.
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How iHeartMedia Reaches Fans and Brands
Event Recaps May 23, 2019
iHeartMedia considers itself a radio, podcast, and events company and aims to connect these offerings across platforms.
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Online to Offline: Measuring the Impact of Social Content on Sales
Event Recaps May 23, 2019
Fullscreen shared insights on how an innovative approach to valuing social media can help marketers evaluate and optimize their marketing mix and drive cash register sales.
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Expanding a Brand Through Loyalty
Event Recaps May 22, 2019
Learn how iconic menswear brand 2(X)IST evolved in the wake of a brand and target audience refinement to meet new consumers in new ways.
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Measuring Relationship Marketing Effectiveness
Event Recaps May 22, 2019
Nobles Crawford, Content Strategy Manager at Reckitt Benckiser, showcased optimal ways to plan and measure effectiveness to prove the value of CRM through a mixture of owned and paid initiatives, using Air Wick VIP and Lysol Teddy Repair as case studies.
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Sonic Branding Experiences
Event Recaps May 22, 2019
Learn how Mastercard is using interactive technologies to bring its Sonic Branding to life and deepen relationships with customers.
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Brand Purpose at NewYork-Presbyterian Hospital
Event Recaps May 21, 2019
NewYork-Presbyterian Hospital displays its purpose through varied marketing and communications efforts to connect with its patients, doctors, employees, and local communities.
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Bringing Broadcast Advertising In-House: A De-Coupled Production Model
Event Recaps May 21, 2019
Experian discussed the advantages of working with a de-coupled production company.
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Bringing Purpose to Disabled American Veterans
Event Recaps May 21, 2019
With nearly 1.3 million members, DAV (Disabled American Veterans) is dedicated to a single purpose: empowering veterans to lead high-quality lives with respect and dignity.
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Establishing Brand Relevance Through Purpose
Event Recaps May 21, 2019
Outdoor sports retailer Orvis has remained relevant in the digital age by establishing a more meaningful brand position and increasing its investment in purpose-driven initiatives.
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The Truth About Brand Purpose
Event Recaps May 21, 2019
A panel of marketers shared their views and insights on the power of building a purpose-driven brand.
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Twitter’s Role in Advancing Brand Purpose
Event Recaps May 21, 2019
Numerous brands have used Twitter to unite purpose and profit by starting culturally relevant conversations to reach audiences.
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Futures Forward Studio: How AI-Enabled Technology Transforms the Personalization of Retail
Event Recaps May 17, 2019
Futures Forward, a series presented by ANA Marketing Futures and R3, explores the now, new, and next in the world of artificial intelligence to help marketers prepare for tomorrow.
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How Fisher Nuts Became a Category Leader
Event Recaps May 17, 2019
Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.
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Reigniting Miller Lite
Event Recaps May 17, 2019
Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.
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Brand Activation Legal Committee: May 2019
Event Recaps May 16, 2019
In this presentation, get an update on recent NAD and NARB decisions, Lanham Act lawsuits, class actions, and federal and state regulatory developments.
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Citi Markets with Purpose
Event Recaps May 16, 2019
Citi knows that being a brand that stands for something is important to brand and business growth, as well as employee satisfaction and acquisition.
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Elevating Brand Love Through Experiences
Event Recaps May 16, 2019
PepsiCo’s experiential marketing activations for its Pepsi and Mountain Dew brands tapped into people’s motivations and emotions.
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How Carnival Cruise Line Approaches Partnerships
Event Recaps May 16, 2019
Partnerships can extend a brand’s reach and elevate its equity. Carnival Cruise Line shared best practices for developing and delivering these programs.
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How HP Captures Gamers’ Hearts and Minds
Event Recaps May 16, 2019
HP shared insights into how it leveraged the gaming community to create brand advocates while avoiding the pitfalls of traditional activations.
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