Event Recaps

How Fisher Nuts Became a Category Leader
Event Recaps May 17, 2019
Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.
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Reigniting Miller Lite
Event Recaps May 17, 2019
Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.
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Brand Activation Legal Committee: May 2019
Event Recaps May 16, 2019
In this presentation, get an update on recent NAD and NARB decisions, Lanham Act lawsuits, class actions, and federal and state regulatory developments.
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Citi Markets with Purpose
Event Recaps May 16, 2019
Citi knows that being a brand that stands for something is important to brand and business growth, as well as employee satisfaction and acquisition.
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Elevating Brand Love Through Experiences
Event Recaps May 16, 2019
PepsiCo’s experiential marketing activations for its Pepsi and Mountain Dew brands tapped into people’s motivations and emotions.
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How Carnival Cruise Line Approaches Partnerships
Event Recaps May 16, 2019
Partnerships can extend a brand’s reach and elevate its equity. Carnival Cruise Line shared best practices for developing and delivering these programs.
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How HP Captures Gamers’ Hearts and Minds
Event Recaps May 16, 2019
HP shared insights into how it leveraged the gaming community to create brand advocates while avoiding the pitfalls of traditional activations.
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How L.L. Bean Delivered Proof on Brand Promise
Event Recaps May 16, 2019
As part of its “Be an Outsider at Work” movement, L.L. Bean created the first outdoor coworking space to rethink the traditional office environment.
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How the Cannabis Industry Is Driving Grassroots Marketing
Event Recaps May 16, 2019
Grassroots Cannabis discussed how it has found success through grassroots marketing efforts.
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The Barbie Evolution
Event Recaps May 16, 2019
Mattel has rejuvenated the Barbie brand to be more inclusive, more relatable, and more than just a doll.
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The Overwatch League: Developing the Next Generation of Global Sports Fans
Event Recaps May 16, 2019
With its Overwatch League now in its second season of competitive play, Activision Blizzard continues to connect with and engage fans through competitive entertainment and video gaming content marketing.
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Let's Make Agency Negotiations Less Contentious
Event Recaps May 15, 2019
Keri Bruce, partner at Reed Smith, and Thea Winarsky, EVP of global legal and business affairs at IPG Mediabrands, discussed how clients and agencies can work together to improve their relationship and the industry as a whole.
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Living Out a Brand Purpose
Event Recaps May 15, 2019
Sallie Mae advised organizations on how to identify their brand purpose and then evoke it with their marketing.
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Rebuilding Trust in the Digital/Programmatic Ecosystem
Event Recaps May 15, 2019
Andrew Altersohn, managing partner at Re:Think Marketing, led a panel discussion focused on how the programmatic ecosystem can be improved.
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Staging Successful PR Promotions: Eight Tips from WestJet
Event Recaps May 15, 2019
The airline WestJet shared lessons learned through its numerous PR promotions.
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Trust in the Marketing Industry
Event Recaps May 15, 2019
Industry veterans Bill Duggan and Tony Pace discussed the deficit of trust that characterizes relationships between clients and agencies across the industry.
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ANA Privacy Update
Event Recaps May 9, 2019
ANA's Dan Jaffe detailed the efforts of the Privacy for America coalition that is dedicated to passing strong federal privacy and data security legislation to protect consumers' legitimate interests, provide a level playing field or marketing, and preempt inconsistent state privacy legislation.
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Atlanta Braves
Event Recaps May 9, 2019
In this session, Adrian Williams, Senior Director, Diversity and Community Marketing at Atlanta Braves will share insights into their programs and initiatives to engage multicultural consumers.
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Creating a Unified Customer Profile at Samsung
Event Recaps May 9, 2019
A former Samsung employee described the company’s motivation for pursuing a unified customer profile and the obstacles that it faced in doing so.
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Customer Data Platforms (CDPs): A Primer
Event Recaps May 9, 2019
Winterberry Group explained the basics of customer data platforms.
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