Event Recaps
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Data on the Latinx Community
Event Recaps June 11, 2019Influencer Beatriz Acevedo shared a variety of data points to illustrate the size and economic power of the Latinx population.
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Influencer Marketing Tips
Event Recaps June 11, 2019Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.
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Influencer Marketing: Facts and Figures
Event Recaps June 11, 2019Paul Kontonis of WHOSAY and Viacom Ad Solutions shared data on influencer marketing.
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Marketing Cars with GIF Stickers
Event Recaps June 11, 2019Acura explained how it reconceptualized its car configurator to allow users to virtually customize their cars on Instagram with a host of GIF stickers.
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Marketing Shoes to Entrepreneurs
Event Recaps June 11, 2019Tennis shoe maker K-Swiss described how it sought a brand positioning that didn’t rely on sports or entertainment.
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Optimizing Programmatic and Content Production for Effective Results
Event Recaps June 11, 2019At an ANA Production Management Committee meeting, eg+ Worldwide explained how it uses dynamic creative optimization for programmatic effectiveness, while Mastercard shared how its in-house content studio helps tell its brand story.
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Using an NFL Sponsorship to Acquire New Members
Event Recaps June 11, 2019In an over-banked market, and with no year-over-year increase in its marketing spend, CommunityAmerica Credit Union shattered expectations; posting a record-breaking 27% year-over-year increase in new member growth while increasing overall revenue by $5.88 million.
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How Mattel Increased Kid Engagement with Influencers
Event Recaps June 6, 2019Mattel shared insights on how to utilize influencers in campaigns authentically.
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QDOBA’s 2018 National Avocado Day Digital Case Study
Event Recaps June 6, 2019QDOBA Mexican Eats shared a digital case study on its 2018 National Avocado Day campaign.
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Gorilla Glue: Tackling Broadcast Commercials In-House
Event Recaps June 5, 2019Lauren Connley, vice president of global creative services, shared how she built The Gorilla Glue Company’s in-house model, including different approaches for generating and selecting ideas and tips for brands working directly with production.
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In-House Agencies — Cyclical Trend or Sea Change in the Industry?
Event Recaps June 5, 2019Alex Blum, founding partner of Blum Consulting Partners, Inc., shared his perspective on the current in-house agency trend, highlighted areas of growth, and examined how in-house agencies fit into the current advertising ecosystem.
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Kilimanjaro and Creative: Demystifying "Change Leadership" from the Roof of Africa
Event Recaps June 5, 2019Wayne Barringer, Director of Creative Services at Boeing, discussed how he and his team guided Boeing’s Creative Services through monumental change.
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Leveraging Content to Drive Sales
Event Recaps June 5, 2019Risa Crandall, VP Digital at Meredith,, shared three examples of best practices of building products that were born from consumer insights to drive conversion.
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Fraud in Digital Advertising
Event Recaps June 4, 2019The ANA and White Ops have partnered for the fourth time on a study to measure bot fraud in the digital advertising ecosystem.
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How McCormick Strategized Its Digital Cross-Platform Capabilities
Event Recaps June 4, 2019McCormick and Co. shared how the company is propelling personalized scale and improved digital capabilities across its owned platforms.
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How to Change Social Norms Through Data and Digital Experiences
Event Recaps June 4, 2019Truth Initiative explained how it creates effective and emotionally compelling campaigns that change lives.
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How Your Brand Can Be a Community Builder
Event Recaps June 4, 2019Campbell Soup Co. shared the latest trends in social commerce, including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed.
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Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need
Event Recaps May 31, 2019Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.
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Go Bold or Go Home: The Risks and Rewards of Breakthrough Work
Event Recaps May 31, 2019The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. But with even powerful ideas gone in a “snap” or “insta,” being bold is table stakes for being noticed.
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Marketing Amid Organizational Transformation
Event Recaps May 31, 2019Industry experts discussed how business models need to adapt to meet the needs and journeys of customers.
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