Event Recaps

Brand Activation Legal Webinar: August 2019
Event Recaps August 13, 2019
In this webinar, Ryan M. Martin, Associate at Loeb & Loeb LLP, highlighted new technologies in the advertising and marketing space, including AI, interconnected smart devices, augmented reality, ad-tech, and biometrics technology.
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Building Brands Through High End Leadership at Retail
Event Recaps August 8, 2019
The integrated approach to retail programming from Constellation Brands strives to build brand equity, while connecting shoppers to the brand experience to drive sales in a highly competitive and regulated environment.
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Optimizing the Retail Experience at McDonald’s
Event Recaps August 8, 2019
McDonald’s uses a combination of data, creative excellence, and technology to deliver retail experiences that generate brand love and sales.
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The Carvana Approach: Customer Experience and Brand Activations
Event Recaps August 8, 2019
Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.
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How Susan G. Komen Is Reaching Donors Through Influencer Marketing
Event Recaps August 7, 2019
Marketing leaders from Susan G. Komen led a discussion on Susan G. Komen's influencer marketing programs to-date and provided tips and tricks into creating authentic campaigns that reach people personally.
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Influencers #FallinLava with Hershey’s at Walmart
Event Recaps August 7, 2019
The Hershey Company and SheSpeaks discussed how they engaged influencers including actress Tia Mowry to win the hearts and wallets of Walmart shoppers.
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Uncapping Brand Love
Event Recaps August 7, 2019
Heinz showcased the power of social listening in influencer marketing and discussed how the company has tapped social media to give voice to its biggest brand advocates.
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Putting the Customer Experience at the Heart of Business
Event Recaps August 6, 2019
Hear how SunTrust activates on their purpose with The onUp Movement to drive financial confidence and authentically connect with consumers.
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State Farm Music and the Neighborhood of Good
Event Recaps August 6, 2019
As a brand that likes to help life go right, State Farm engaged music fans at festivals in the “Neighborhood of Good,” which invited people to take action to benefit their own community.
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Trust the Process
Event Recaps August 6, 2019
Octagon partners with hundreds of brands to stage experiential programs and events. It uses a six-phase process with partners to build unique, targeted consumer engagement experiences that attract new customers, drive customer loyalty, and deliver results across the sports and entertainment landscape.
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Content Marketers Q&A with The Washington Post
Event Recaps August 1, 2019
The Washington Post shared several examples of the content marketing that it has undertaken in partnership with brands on its site.
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Content Marketing Survey and Roundtable
Event Recaps August 1, 2019
The ANA discussed findings from recent research on content marketing, including its uses and the role of partners in producing it.
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Five Tips for Content Marketing from American Express
Event Recaps August 1, 2019
American Express provided advice on cultivating an audience for one’s content and stimulating consideration.
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ANA Privacy Update
Event Recaps July 26, 2019
Privacy and data security are currently ANA’s number one government relations issue. Get an update on the status of this issue and projection of likely further developments.
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Brand Experiences that Spark Engagement
Event Recaps July 26, 2019
Organic Valley explained some of the ways in which it strives to cultivate an intimate connection between its consumers and the farmers who make up its dairy cooperative.
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How American Express Leveraged Data to Guide Influencer Marketing
Event Recaps July 26, 2019
American Express created a proprietary scorecard for selecting the right social influencers for its brand.
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Paving the Path to Digital In-House Success
Event Recaps July 26, 2019
Bayer broke down the organizational choices that, when examined preemptively and thoughtfully, will pave the path to in-house success.
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Augmented Reality and Virtual Reality in Action at Herman Miller
Event Recaps July 25, 2019
Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.
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Blockchain in the New Era of Privacy
Event Recaps July 25, 2019
Dustin Engel, general manager of corporate development at PMG, discussed how blockchain technology can help to maintain consumer privacy and support the future of a free, ad-supported internet.
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How Sephora Creates Digital Content that Sparks Engagement
Event Recaps July 25, 2019
Sephora’s social media and influencer marketing content strategies have helped create an engaged and inclusive beauty community.
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