Event Recaps

How Enjoy Life Foods Embraced Innovation to Achieve 18 Years of Growth
Event Recaps June 13, 2019
Joel Warady, general manager and chief sales and marketing officer at Enjoy Life, shared how the company has adapted its innovation strategy and increased its focus on consumer-centricity since its very inception.
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How Kroger and Pepsi Leveraged an Omnichannel Approach to Drive Sales Growth Around the Super Bowl
Event Recaps June 13, 2019
Kroger, Pepsi, and the NFL shared how they leveraged their relationships to create an omnichannel approach to driving sales.
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Introducing Cape Line Sparkling Cocktails
Event Recaps June 13, 2019
Heidi Gilbertson, associate marketing manager, shared how MillerCoors’ Cape Line was created in half the time of a typical launch with a new ruthless go-to-market strategy that recruited its core consumer.
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Meredith Shops
Event Recaps June 13, 2019
Learn Meredith leverages its powerful content brands — People, Real Simple, Shape, Better Homes & Gardens & Rachael Ray — and get best practices in driving powerful content that drives sales.
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Miller High Life: Introducing a 115-Year-Old Brand to the Next Generation of Drinkers
Event Recaps June 13, 2019
Emily Martinez, customer marketing manager on-premise at MillerCoors, shared how High Life is modernizing its marketing to recruit new drinkers through influencers, PR, digital and social, and on-premise platforms.
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Tapping Into the Shopper Spirit
Event Recaps June 13, 2019
Spirits brands are vying to reach curious shoppers who are looking for a new drink of choice but don’t know how to navigate the constantly evolving liquor aisle. In order to simplify the selection process, Brown-Forman, created an omnichannel, national campaign called “Straight From The Distillery” to help shoppers navigate the landscape.
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The Power of Storytelling at Retail
Event Recaps June 13, 2019
To effectively engage consumers, marketers must identify the emotional territory of their brands, and the values, attitudes, beliefs, and behaviors they can leverage to tell a compelling story that reflects what is most emotionally meaningful to their target.
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Xandr: Cross Screen Addressable 101
Event Recaps June 13, 2019
AT&T’s advertising company Xandr went through the basics, and best practices, for reaching their audiences cross-screen.
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Activating Your Data to Reach Consumers
Event Recaps June 12, 2019
EY uses a holistic data and analytics program to help companies better understand consumers, predict interests, and drive overall marketing effectiveness.
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Brand Positioning
Event Recaps June 12, 2019
Learn more about brand positioning with Roger Adams, former CMO at USAA and The Home Depot.
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Building True Marketing Analytics Capabilities for Growth
Event Recaps June 12, 2019
Anheuser-Busch InBev built a marketing capability framework that identifies core skills, learning opportunities, performance expectations, and KPIs for its marketing organization.
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Cox Communications: Experiential Activations that Deliver Brand Love
Event Recaps June 12, 2019
Cox Communications discussed its robust sponsorship and experiential marketing programs.
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Developing a Consumer Brand and Advertising Campaign for B2C
Event Recaps June 12, 2019
After 138 years in business, Securian Financial launched a new brand and its first national consumer advertising campaign in 2018, called “Every Moment Counts.”
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Fostering Marketing Capabilities for Success
Event Recaps June 12, 2019
Campbell Soup Co. built a framework to identify the skills and capabilities needed to choose its marketing KPIs.
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Holiday Inn Express and College Football: Three Years of Partnership
Event Recaps June 12, 2019
As a multi-year sponsor of the NCAA’s Southeastern Conference, Holiday Inn Express has leveraged experiential activations to drive brand awareness and excitement with college-football-loving audiences.
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How Condé Nast Leverages Analytics to Drive Experience and Growth
Event Recaps June 12, 2019
For media publisher Condé Nast, data and analytics play a critical role in enhancing user experience for its portfolio of brands and the company’s overall marketing strategy.
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Measuring Experiences and Quantifying Real-Life Exposure
Event Recaps June 12, 2019
Live Nation shared how it is using data, analytics, and technology to understand the ROI and Return on Objective for its partners.
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Minor League Baseball’s Take on Inclusivity
Event Recaps June 12, 2019
Minor League Baseball shared insights and results from its fun and engaging initiative to be more inclusive.
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Understanding the Marketing Funnel
Event Recaps June 12, 2019
Roger Adams, brand management committee chair and former CMO at USAA and The Home Depot, discussed the usages and best practices of the marketing funnel.
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With Great Data Comes Great Responsibility
Event Recaps June 12, 2019
Bank of America shared how it utilizes data to serve its customers.
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