Event Recaps

Privacy for America: An Update
Event Recaps September 11, 2019
Stu Ingis discussed how the industry has been working on developing legislative language and educating policymakers on Privacy for America, the industry’s major effort to push for federal privacy legislation.
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The Mandatory Disclosure Muddle and More
Event Recaps September 11, 2019
Dan Jaffe discussed ANA’s lawsuit against the Department of Health and Human Services regarding price disclosures in prescription drug ads, as well as developments in mandatory ad disclosure cases.
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Where the States Stand on Privacy
Event Recaps September 11, 2019
ANA’s Chris Oswald discussed what’s been going on in the states on the privacy issue.
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Advice for In-House Agencies
Event Recaps September 10, 2019
Best Buy, The Mayo Clinic, and McFadden Agency Consulting shared insights to help organizations guide the development and functioning of their in-house agencies.
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ANA Privacy Update
Event Recaps September 10, 2019
Privacy and data security are currently ANA’s number one government relations issue. ANA provided an update on the status of these issues and projection of likely further developments.
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Building an In-House Marketing Technology Stack
Event Recaps September 10, 2019
Direct-to-consumer men’s grooming product provider Dollar Shave Club built a marketing technology stack to better glean insights from every consumer interaction.
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How Coke Is Connecting Digitally with Its Offline Consumers
Event Recaps September 10, 2019
Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.
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How Google and Discover Financial Services Measure for Growth
Event Recaps September 10, 2019
Google and Discover Financial Services took new approaches to their measurement tactics to build a deeper understanding of their customers and drive business impact.
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How to Build a Data Lake
Event Recaps September 10, 2019
Land O’Lakes realized the need for a data lake and knew it would be a big collaborative effort.
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Technology Elevates the Standard Experience
Event Recaps September 10, 2019
At the intersection of marketing and technology, magic can happen.
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The MRC Cross Media Standard — Completed, Now Moving to Implement
Event Recaps September 10, 2019
George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.
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The Social Movement Driving Brand Awareness
Event Recaps September 10, 2019
At a meeting of ANA’s Social and Digital Committee, experts from the American Cancer Society, Vanity Fair Napkins, and Edible Arrangements shared insights about creating and managing partnerships, influencers, and a social media community to keep consumers interested and engaged.
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Building Trust and Speed Through In-Sourced Measurement Solutions
Event Recaps September 9, 2019
Georgia-Pacific Consumer Products shared its experiences building in-house analytics and measurement capabilities, from creating a shared vision to building a team, all of which resulted in increased trust and speed in measurement outcomes.
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How Addressable TV Is Driving Business Outcomes for Brands Today
Event Recaps September 9, 2019
TV is no longer exclusively a broadcast medium thanks to addressable TV.
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Use Unified Measurement to Stop Guessing and Get Growing
Event Recaps September 9, 2019
Marketing mix modeling and multi-touch attribution can be combined to create a unified measurement solution that has the potential to deliver better business results.
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Leveraging Relationships to Better Reach Customers
Event Recaps September 4, 2019
At an ANA Relationship Marketing Committee meeting, representatives from Sundial Brands, Popsicle, and Spartan discussed how user-generated content, an influential celebrity, and a strong sense of community can all be leveraged to better reach customers.
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Are You Paying Attention to Your Google Analytics?
Event Recaps August 28, 2019
In this session, the presenters dove deeper into the data and measurement tools that Google has to offer that can help us understand attribution, paths to conversion, and the how the behavior of your audience can inform channel and messaging choices.
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Attribution Techniques for Fundraising
Event Recaps August 28, 2019
PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.
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Beyond Buzzwords: How Data Science Can Attract New Audiences
Event Recaps August 28, 2019
In this session, NRDC shared how the organization is leveraging analytics to develop a data-driven outreach and engagement strategy.
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Diversify to Win: Balancing One Time and Monthly Giving
Event Recaps August 28, 2019
Balancing one time and monthly giving strategies can be challenging as it often requires vigilance in balancing immediate and future outcomes. However, committing to investments in both programs will ultimately have the greatest long-term payoff for the organization.
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