Event Recaps

Starbucks Nitro Cold Brew Case Study
Event Recaps September 19, 2019
The agency Big Spaceship discussed three different marketing approaches that it undertook to support Starbucks’ new Nitro Cold Brew product.
view
Shifting Marketing Priorities in Pursuit of Brand Awareness
Event Recaps September 18, 2019
At an ANA Brand Management Committee meeting, representatives from CION Investments and Conning discussed how each financial organization shifted its marketing priorities and efforts to drive brand awareness.
view
The Disruption of Direct-to-Consumer Brands
Event Recaps September 18, 2019
Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.
view
CAVU Ventures: What All Brands Can Learn From Category Disruptors
Event Recaps September 17, 2019
CAVU Venture Partners is a consumer-focused investment firm founded by operators to partner with operators in building high-growth and disruptive businesses. In this session, John Denny, VP of E-commerce & Digital Marketing at CAVU Venture Partners will share how "Insurgent" brands are leveraging Amazon/amazon advertising for breakout growth against larger competitors.
view
2019 B2B and Brand Purpose Study
Event Recaps September 12, 2019
Join the ANA for a preview of preliminary findings of a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.
view
A New Era of Brand Engagement
Event Recaps September 12, 2019
Cotton Inc. shared insights into how it is using a diversified portfolio to reach millennials and gen Z to change awareness and influence sales.
view
A New Era of Brand Engagement and Innovation
Event Recaps September 12, 2019
At ANA’s 1-Day Marketing Innovation Conference at SAS Institute, experts from Lenovo, Hershey, and Ally Financial spoke about lessons learned while working in research and development, sharing the results of experiments.
view
Brand Activation Legal Committee: September 2019
Event Recaps September 12, 2019
Greensfelder attorneys covered new cases and recent developments at the FCC, FTC, NAD, NARB, and in Lanham Act and class action lawsuits, privacy, and other interesting regulatory activity.
view
Defining the B2H POV
Event Recaps September 12, 2019
Learn how a B2H model engages multiple audiences successfully through a multichannel strategy and discover the advantages of approaching content creation from a brand documentary point of view — with video taking the lead.
view
Ford Motor Company: Measuring ROI on Branded Content
Event Recaps September 12, 2019
In this session, Lisa Schoder, U.S. Media Intelligence and Strategic Planning Lead at Ford Motor Company will share how Ford measures and assesses the performance of their paid branded content with partner, Knotch. Knotch works with brands, not publishers, in order to give brands transparent control of their own data and insights.
view
Getting Brand Purpose Right
Event Recaps September 12, 2019
For marketers ready to get on the brand purpose bandwagon, business-to-business agency Stein IAS shared tips and examples to help brands get it right.
view
How A Small Brand Dominated the Super Bowl Conversation
Event Recaps September 12, 2019
Join Avocados From Mexico’s Head of Digital Marketing for a dive into the digital and social experiences that have elevated the brand to trailblazer status in its category and beyond.
view
How Data and Technology Can Keep Marketers Relevant
Event Recaps September 12, 2019
SAS Institute explained how marketing teams can and should use data and technology to make us more efficient while still maintaining authentic human connection.
view
Media Case Study from JPMorgan Chase
Event Recaps September 12, 2019
JPMorgan Chase described the marketing campaign it used to promote its increase of branches in 15 to 20 U.S. markets.
view
Three Tips for In-House Agencies
Event Recaps September 12, 2019
T-Mobile shared advice for in-house agencies.
view
Three Tips for Talent Development
Event Recaps September 12, 2019
Microsoft offered marketers advice for what kind of talent they should be pursuing.
view
Tips for Digital Media Efforts
Event Recaps September 12, 2019
Consumer packaged goods company RB offered advice for digital marketing.
view
Uncovering the Inefficiencies with Programmatic Buying
Event Recaps September 12, 2019
Software company SAP discussed how it investigated the unsatisfactory performance of its programmatic media buys and the findings and solutions that resulted.
view
From Insights to Marketing in a Nonprofit Environment
Event Recaps September 11, 2019
Seda Pazarbasi, VP of insights and analytics at the American Cancer Society, discussed how the nonprofit changed its messaging to increase donations.
view
McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Event Recaps September 11, 2019
Ramesh Moorthy, director of North America consumer business analytics and consumer and market insight, and Giovanna DiLegge, senior marketing manager of marketing strategy and communications, both at McCormick & Co. Inc., discussed McCormick’s seven-year analytics journey.
view