Event Recaps
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How Emerging Digital Capabilities are Reshaping Marketing
Event Recaps February 5, 2020Marketing as we know it is being re-invented, due in large part to digital innovations. Companies need to embrace modern approaches to engaging consumers and adjust their business models to accommodate the digital consumer.
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How to Gauge True ROI from E-Commerce
Event Recaps February 5, 2020The shift from brick-and-mortar to e-commerce provides marketers with unprecedented access to consumer data, which if leveraged properly can generate sales growth. Using aggregated data, marketers can create more customized advertisements and promotions that drive conversions.
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How Waze Empowers a Community to Change the Way the World Moves
Event Recaps February 5, 2020Waze puts people at the center of its marketing strategy, leveraging its marketing platform to engage and transform its customer base into a community of connected drivers that improves commutes, creates real-world impact, and offers unique opportunities to advertisers.
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CTV Overview
Event Recaps February 4, 2020In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.
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The Emerging Trends in Video You Need to Know
Event Recaps February 4, 2020Experts discussed the current emerging video landscape and around topics such as visibility, frequency management, and third-party verification/measurement.
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Transforming Video in a Connected World
Event Recaps February 4, 2020In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.
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What You Need to Know About Gen Z
Event Recaps February 4, 2020The ANA Educational Foundation (AEF) shared insights on how it is addressing talent from an overall marketing industry perspective.
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Building a Performance Digital Media Engine that Drives Business Goals
Event Recaps January 30, 2020A combination of performance marketing and brand building have helped Visible make a name for itself in the cell service provider market.
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Creating a Marketing Performance Story that Matters
Event Recaps January 30, 2020How do you tell your marketing organization’s performance story in a way that matters to your CEO?
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Creative That Works
Event Recaps January 30, 2020The Home Depot drove awareness and attention to its modern products, services, and sensibilities by updating its creative presence in the marketplace.
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Georgia-Pacific’s Application of Rapid Experimentation to Marketing Innovation
Event Recaps January 30, 2020Georgia-Pacific employs small-scale rapid experimentation to fuel the brand’s innovation initiatives.
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Illumina and Genomics for Good
Event Recaps January 30, 2020Illumina shared its approach to promoting the message of Genomics for Good.
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Scaling a Startup and Disrupting the Lending Industry
Event Recaps January 30, 2020Through a combination of brand-building and performance marketing, direct-to-consumer financial technology startup Lendly grew to become a $100,000,000 business in just one year.
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How Penguin Random House Celebrated Latinx Heritage Month
Event Recaps January 29, 2020To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community.
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How to Bring Brand Strategy to Life in Culture
Event Recaps January 29, 2020Alain Sylvain, founder of and CEO at Sylvain Labs, shared the stories of the WNBA and BlackRock, why these brands set out to create real change, how they did it, and the long-term effects their brand strategies continue to stimulate today.
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Agency Production Department Outsourcing: Efficiencies and Saving for Brands and Small to Medium-Sized Ad Agencies
Event Recaps January 28, 2020More in-house brand agencies, and small to medium-sized ad agencies, are realizing that it is more cost-effective to engage independent companies to do production all the way through clearance and traffic. These companies are multi-faceted and can manage multiple production roles at the same time for the life of the project, using fewer individual hires and reducing cost.
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People-Powered Video Production
Event Recaps January 28, 2020People-powered video production is being adopted by many brands as a means to consistently create locally relevant video content at scale for less money without sacrificing quality.
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Activating a Purpose-Driven Brand
Event Recaps January 23, 2020Brita shared its journey to becoming a purpose-driven brand and the complexities of activating a powerful, ambitious brand purpose.
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Managing Change in High Performing Creative Teams
Event Recaps January 23, 2020We all go through it, but we never want to talk about it. In this session, senior manager, creative services Mandy Janicki will discuss managing change in high-performing creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creative leaders.
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The ADA’s Multimedia Approach to Content
Event Recaps January 23, 2020Speakers from the American Dental Association (ADA) shared how their multimedia approach to content makes an impact to modernize the brand.
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