Event Recaps

Embrace the Power of "And" to Build an Enduring Brand
Event Recaps March 5, 2020
Caterpillar shared how it built an enduring brand by embracing the power of “and.”
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IBM: A Leading Brand. A Lasting Brand
Event Recaps March 5, 2020
Learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.
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Reviving Human Connection in the Age of Digital Domination
Event Recaps March 5, 2020
H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.
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Reviving the Nesquik Brand for a New Generation
Event Recaps March 5, 2020
Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.
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What The Boston Beer Company Learned About Growth
Event Recaps March 5, 2020
Boston Beer discussed case studies about launching new brands and how to segment to the right audiences.
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Brand with Iconic Roots Driving Future Growth
Event Recaps March 4, 2020
Russell Stover shared its experience with refreshing its brand.
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Bringing Transparency to the Programmatic Supply Chain
Event Recaps March 4, 2020
Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.
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Driving Growth with a Strong Data-Driven Culture
Event Recaps March 4, 2020
At Diageo, data-driven insights guide decisions related to marketing, innovation, and sales execution.
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Energizing Engagement in the Nonprofit Workplace
Event Recaps March 4, 2020
Acenda Integrated Health described the steps it took to cultivate a cohesive and positive culture and improve employee morale.
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How Facebook Leverages Artificial Intelligence
Event Recaps March 4, 2020
Mike Beltzner, Product Manager At-Large to the Chief Technology Officer at Facebook, discussed trends in AI and how Facebook is applying them to both enhance the consumer experience and create dynamic opportunities for marketers.
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How to Transform Your Company (The Non-BS Version)
Event Recaps March 4, 2020
Learn how General Mills brands are leading with purpose, culture, and utility to create experiences for people that have a positive impact on their lives and drive business results.
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How to Use Neuroscience Secrets to Drive Direct Mail Success
Event Recaps March 4, 2020
By injecting proven principles of social science into creative executions, marketers using direct mail can increase engagement and response.
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New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Event Recaps March 4, 2020
The explosion of marketing technology and data privacy laws has forced marketers to rethink how they handle their data, including the technologies they use to collect, manage, and transact on that information.
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The Latest Advancements in Commerce Marketing
Event Recaps March 4, 2020
Technology can enhance the shopping and buying experience, creating a win-win-win environment for retailers, brands, and consumers.
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This Company Fueled Brand Growth Through TV
Event Recaps March 4, 2020
Experian and Simulmedia discussed how a digital approach to TV is helping to power the Experian brand and how others can make better decisions about their own media strategies.
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Tips for Face-to-Face Fundraising
Event Recaps March 4, 2020
Veterans of the nonprofit sector shared advice for face-to-face fundraising.
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Tips for Sustainer Programs
Event Recaps March 4, 2020
A panel of experts offered advice to nonprofits on how to pursue monthly giving programs.
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Trust Is a Privilege: How to Build a Healthy Relationship with Consumers
Event Recaps March 4, 2020
Lester Holze, marketing services’ VP of sales and retail/CPG at Experian, discussed how to manage data and technology to ensure your marketing efforts meet customer expectations to solidify a positive, long-term relationship with them.
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What Your Brand Needs to Know About Moms and Tech
Event Recaps March 4, 2020
BuzzFeed researched modern motherhood and the ways technology is affecting parenting, household management, and more.
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Demystifying the Growing and Complex Marketing Technology Ecosystem
Event Recaps March 3, 2020
Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.
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