Event Recaps
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Beyond the Basics of Mid-Level Fundraising
Event Recaps February 20, 2020Doctors Without Borders shared ways it successfully optimized its approach to reaching and engaging mid-level donors.
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Brand Activation Legal Committee: February 2020
Event Recaps February 20, 2020Reed Smith LLP’s presentation included a discussion of recent FTC cases, NAD/CARU cases, state and federal class action cases, privacy cases and developments, state attorneys general enforcement actions.
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Curating Immersive Retail Experiences that Drive Results
Event Recaps February 20, 2020SHOWFIELDS described how it is using experiences to reinvent retail.
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Diversity Needs to Happen, No Matter What the Cost
Event Recaps February 20, 2020Anheuser-Busch and Microsoft put diversity at the forefront of the companies’ missions, regardless of the revenue and monetary impact.
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Face 2 Face — Mythbusters!
Event Recaps February 20, 2020Face 2 Face fundraising is one of the fastest growing acquisition channels in the U.S. for sustainer giving, yet compared to other countries the U.S. is still no where close to its potential. We believe that there still exist myths about this powerful tool for recruiting quality sustainers.
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Facebook Fundraisers: The Key to Unlocking Donor Generosity
Event Recaps February 20, 2020Speakers from M+R, the American Cancer Society, and Share Our Strength explained how nonprofit organizations benefit from using Facebook for fundraising purposes.
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Following Facebook — Keeping up with the Social Norms
Event Recaps February 20, 2020In this session, industry experts provided insight about how to analyze your current Facebook strategy to understand what’s working, and how to plan or pivot for upcoming platform changes.
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Health Equity — Why It Matters
Event Recaps February 20, 2020Gerald E. Johnson of the American Heart Association spoke about how his organization is extending into new nonprofit ventures to deliver equitable health care and wellness solutions on a global level.
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Making it Monthly: Attracting (and Retaining) Your Most Loyal Donors
Event Recaps February 20, 2020In this session, get actionable advice on how to increase and retain your monthly donors regardless of the size of your sustainer program.
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Managing Through External Disruptors: A How-to Guide
Event Recaps February 20, 2020During this session, a panel explored how organizations can plan for and manage through external disruptors. Industry experts provided a how-to guide for planning for the unexpected, including communication strategies, forecasting, testing, and analysis.
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Marketing CBD Oil
Event Recaps February 20, 2020Charlotte’s Web described a marketing campaign to promote CBD oil.
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Meet Me in the Middle: Bridging the Gap Between Donors
Event Recaps February 20, 2020In this session, industry experts covered how to design multi-channel cultivation and education strategies that will compel mid-level donors to step up their giving.
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Microsoft Changing The Game
Event Recaps February 20, 2020For years, the company has been championing accessibility and inclusion in tech. From inspiring young girls to stay in STEM, to developing technology to aid those with dyslexia, visual and audio impairment. However, the video game industry has long ignored players with disabilities. With the launch of the Xbox Adaptive Controller, Microsoft wanted to challenge the gaming industry and put accessibility at the forefront of product design. Hear from Stacey Terrien, Director of Global Advertising at Microsoft about the campaign behind the launch of this new device, which also won in the 2019 ANA Multicultural Excellence Awards in the Significant Results and People with Disabilities categories.
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Power Up! Achieving More Purpose and Meaning from Your Work
Event Recaps February 20, 2020In this session, learn why and how to make a bigger impact on your organization’s successful achievement of both purpose and profit — two key drivers of business prosperity.
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Research Uncovers Those Most Likely to Make a Planned Gift
Event Recaps February 20, 2020TrueSense Marketing and Children’s National Hospital Foundation explored new research and trends in planned giving as revealed in Giving USA’s latest Special Report, “Leaving a Legacy: A New Look at Today’s Planned Giving Donors."
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Stop Losing 63% of Your Donors Every Year in 6 Easy Steps
Event Recaps February 20, 2020A panel of industry experts discussed what the top organizations are doing to build deeper relationships with their donors, optimize the donor experience, and improve their retention numbers across the board.
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The Latest Privacy Challenges and Issues to Look Out For
Event Recaps February 20, 2020Experts discussed the newest privacy legislation threatening nonprofit organizations, from potentially limiting donor data sources to adding new compliance burdens, and the ANA’s actions to develop sound privacy policy at the federal level.
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The Phone Still Works! Three Ways to Still Use the Phone Effectively!
Event Recaps February 20, 2020In this session, learn more about mid-level calling, mobile texting, and converting online activists to monthly donors.
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Tips for Merging and Purging
Event Recaps February 20, 2020A panel of experts advised nonprofits on how to improve the merge/purge processes that they apply to their mailing lists.
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What Do All These Indices Tell Us?
Event Recaps February 20, 2020Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.
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