Event Recaps
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Trust Is a Privilege: How to Build a Healthy Relationship with Consumers
Event Recaps March 4, 2020Lester Holze, marketing services’ VP of sales and retail/CPG at Experian, discussed how to manage data and technology to ensure your marketing efforts meet customer expectations to solidify a positive, long-term relationship with them.
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What Your Brand Needs to Know About Moms and Tech
Event Recaps March 4, 2020BuzzFeed researched modern motherhood and the ways technology is affecting parenting, household management, and more.
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Demystifying the Growing and Complex Marketing Technology Ecosystem
Event Recaps March 3, 2020Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.
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Getting Closer to the Consumer Through Advanced Insights and Analytics
Event Recaps March 3, 2020Kirti Singh, Chief Analytics and Insights Officer at P&G, has been leading the company’s charge to create superior brand experiences for consumers through the application of deep insights and powerful analytics. He shared his thoughts on the importance of using data and advanced analytics to get closer to consumers.
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IBM’s Insights on the Best Ways to Approach New Business Frontiers
Event Recaps March 3, 2020IBM explored some of the ways that marketers and organizations are adapting to new business frontiers.
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MarTech Challenges and Opportunities: An ANA CMO Forum
Event Recaps March 3, 2020Industry leading CMOs discussed the many challenges they face in keeping up with options available to them in the MarTech ecosystem, and in determining if they’ve invested in the best solutions available to drive growth in their respective companies.
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Taking Back Control of Consumer Data
Event Recaps March 3, 2020How can marketers take back control of consumer data and use it more effectively?
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The Union of SiriusXM and Pandora
Event Recaps March 3, 2020Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.
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Why Marketers Should Want a National Data Privacy Law
Event Recaps March 3, 2020Stu Ingis, partner and chairman at Venable, provided a brief snapshot of the current privacy situation and led a panel that brought a marketer, legislator, and data provider to the table to discuss the latest developments in trust, privacy, and transparency.
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How Marketing Data and Technology Can Improve Patient Experience In Health Care
Event Recaps March 2, 2020This panel discusses the role that marketing data and technology play in improving access and experience across the modern health care ecosystem.
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Marketing in the Era of Privacy, Regulation, and Disappearing Cookies
Event Recaps March 2, 2020With the collection and measurement of aggregate data, customer-centric marketing is still a possibility in the era of privacy, regulation, and disappearing cookies.
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Connecting Consumer Experiential Marketing to Digital Engagement
Event Recaps February 27, 2020Andrea Port, director of public relations and social marketing at Kohl’s, talked about how Kohl’s partnered with Snapchat for a unique window-shopping experience during the holiday season in New York City, engaging consumers who couldn’t attend in person.
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How Citi Takes a Customer-Centric Approach to Understanding Pain Points
Event Recaps February 27, 2020Pam Kornfeld, director of digital servicing at Citibank North America, shared how Citi takes a customer-centric approach to understanding customer needs by leveraging customer pain points and customer insights to identify issues.
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Securing Customers in a Competitive Home Security Market
Event Recaps February 27, 2020In a market where the legacy players are viewed as yesterday’s news, Brinks continues to drive sales with its customizable security systems and multi-channel customer service approach.
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Storytelling for Change: National Geographic’s "Planet or Plastic?" Campaign to Rally Climate Action
Event Recaps February 27, 2020Chris Stefanyk, head of brand partnerships at Wattpad, explained how National Geographic joined forces with Wattpad to raise awareness of the plastic crisis through a storytelling campaign.
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What $2.5 Billion in Social Ad Spend Can Teach You About Capturing Attention
Event Recaps February 27, 2020With more people living on their smartphones, retail and e-commerce companies need to optimize ad campaigns for mobile channels. With data from more than 650 brands, Smartly.io has developed best practices and key learnings that can drive performance for businesses advertising on social networks.
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Driving Sales and Engagement with Technology in Retail
Event Recaps February 26, 2020La-Z-Boy leverages AR and VR technology to help customers find furniture that suits their styles and spaces.
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How Augmented Reality Keeps Nickelodeon Current with Its Viewership
Event Recaps February 26, 2020Nickelodeon gave viewers a way to engage more deeply with their favorite programs via augmented reality.
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The ANA Marketing Futures and You: Driving Growth
Event Recaps February 26, 2020The ANA Marketing Futures team provided an overview of its portfolio of content and experiences that comprise the Futures program and shared early survey results reflecting where marketers feel they are on their own innovation journey, and what tools they feel will help them most.
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When Brands Come Alive: Chatbots and Digital Humans
Event Recaps February 26, 2020As online and offline worlds merge, brands may want to explore the latest innovations related to chatbots and digital humans.
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