Event Recaps

Working with New Digital Media and Influencer Partners
Event Recaps March 6, 2020
It seems as though the media landscape is in constant flux. Digital media has taken hold and there are new platforms to try your advertising on each day. No matter if you're going the "traditional" digital media route or are tapping into influencers, you know the value of a good partnership. In this session, we'll dive into the nuances of how to find, pay, and keep the best future marketing partners.
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Brand Storytelling in the Age of AI: Examples from Danone
Event Recaps March 5, 2020
Danone explained some of the ways that it is bringing both art and science to marketing.
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Dove’s Campaign for Real Beauty
Event Recaps March 5, 2020
Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world, but the battle is far from won.
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Embrace the Power of "And" to Build an Enduring Brand
Event Recaps March 5, 2020
Caterpillar shared how it built an enduring brand by embracing the power of “and.”
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IBM: A Leading Brand. A Lasting Brand
Event Recaps March 5, 2020
Learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.
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Reviving Human Connection in the Age of Digital Domination
Event Recaps March 5, 2020
H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.
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Reviving the Nesquik Brand for a New Generation
Event Recaps March 5, 2020
Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.
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What The Boston Beer Company Learned About Growth
Event Recaps March 5, 2020
Boston Beer discussed case studies about launching new brands and how to segment to the right audiences.
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Brand with Iconic Roots Driving Future Growth
Event Recaps March 4, 2020
Russell Stover shared its experience with refreshing its brand.
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Bringing Transparency to the Programmatic Supply Chain
Event Recaps March 4, 2020
Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.
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Driving Growth with a Strong Data-Driven Culture
Event Recaps March 4, 2020
At Diageo, data-driven insights guide decisions related to marketing, innovation, and sales execution.
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Energizing Engagement in the Nonprofit Workplace
Event Recaps March 4, 2020
Acenda Integrated Health described the steps it took to cultivate a cohesive and positive culture and improve employee morale.
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How Facebook Leverages Artificial Intelligence
Event Recaps March 4, 2020
Mike Beltzner, Product Manager At-Large to the Chief Technology Officer at Facebook, discussed trends in AI and how Facebook is applying them to both enhance the consumer experience and create dynamic opportunities for marketers.
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How to Transform Your Company (The Non-BS Version)
Event Recaps March 4, 2020
Learn how General Mills brands are leading with purpose, culture, and utility to create experiences for people that have a positive impact on their lives and drive business results.
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How to Use Neuroscience Secrets to Drive Direct Mail Success
Event Recaps March 4, 2020
By injecting proven principles of social science into creative executions, marketers using direct mail can increase engagement and response.
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New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Event Recaps March 4, 2020
The explosion of marketing technology and data privacy laws has forced marketers to rethink how they handle their data, including the technologies they use to collect, manage, and transact on that information.
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The Latest Advancements in Commerce Marketing
Event Recaps March 4, 2020
Technology can enhance the shopping and buying experience, creating a win-win-win environment for retailers, brands, and consumers.
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This Company Fueled Brand Growth Through TV
Event Recaps March 4, 2020
Experian and Simulmedia discussed how a digital approach to TV is helping to power the Experian brand and how others can make better decisions about their own media strategies.
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Tips for Face-to-Face Fundraising
Event Recaps March 4, 2020
Veterans of the nonprofit sector shared advice for face-to-face fundraising.
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Tips for Sustainer Programs
Event Recaps March 4, 2020
A panel of experts offered advice to nonprofits on how to pursue monthly giving programs.
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