Event Recaps
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Kellogg: Achieving Efficiencies and Investment Optimization Through Automation
Event Recaps October 23, 2019In this session, Jody Naragon from Kellogg and Steven Wales from Decideware will share the journey that Kellogg embarked on, over a year ago, to improve agency relationships and ultimately increase marketing effectiveness. Jody will discuss the internal change management, required communication planning, increased structure, and platform rollout that is driving increased transparency, improved agency/marketer communication, and helping to drive marketing strategy across the business.
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Procurement in a Marketing Innovation Landscape
Event Recaps October 23, 2019The marketing landscape is changing by the day - or even by the minute. Marketing looks to have the flexibility to be relevant in the current marketplace. Procurement looks to provide the structure and processes that are best for the business and compliant. So how does procurement and marketing work together to win together? Our goal is ultimately the same. In this session Mark Hudson, cross-divisional marketing procurement at Walgreen Co., and Mercedes Ritchey, marketing operations director, U.S., at Walgreens Boots Alliance, will facilitate a discussion. Where is it working? Where are the gaps?
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Re-Envisioning a Brand and Platform Without Losing the Plot
Event Recaps October 23, 2019Learn how Mailchimp refreshed their brand identity to better serve their evolving product offering and underlying business.
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The ROI of Social Media Marketing
Event Recaps October 23, 2019Mower shared how business marketers can use organic social media to drive business outcomes.
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Transformative Narratives: How to Convert Prospects
Event Recaps October 23, 2019LivePerson discussed how content marketing and sales enablement can join forces to create sticky narratives that take prospects on a journey from hesitant and complacent to excited and enthusiastic about transformative change.
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Beam Suntory: How Jim Beam Created "Refreshionals" to Drive Word of Mouth for its Summer Cocktail
Event Recaps October 22, 2019As many brands have shifted their social approach (and social properties evolved their algorithms) to focus specifically on paid, awareness-driving activities, the opportunity to have real conversations with consumers is fading. In this session, Jim Beam will share how they leaned into Word of Mouth digital programming to drive buzz, conversation and engagement among fans to promote its summer cocktail, the #JimBeamHighball.
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Kohl's: Launching a Digital Takeover with a Celebrity & Influencers
Event Recaps October 22, 2019Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Kohl’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in their stores, online at Kohls.com and on Kohl's mobile app. In this session, Kohl’s will share how they launched a digital takeover with a celebrity and mid-tier influencers to reveal their biggest new brand of 2019.
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Are You a Courageous Brand?
Event Recaps October 18, 2019Ryan Berman, founder of Courageous Brands, shared a framework to help companies overcome the status quo and stand out from competitors through courage.
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How Jack in the Box Improved its Data and Analytics Approach
Event Recaps October 18, 2019Jack in the Box shared how it enhance the speed, granularity, and actionability of its approach to data and analytics.
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Target Adopts a Test-and-Learn Culture
Event Recaps October 18, 2019Target’s Data Sciences organization is working toward infusing a test-and-learn mindset throughout the enterprise.
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Brand Activation Legal Committee: October 2019
Event Recaps October 17, 2019Dorsey & Whitney LLP’s presentation included a federal regulatory update, a discussion of recent federal false advertising cases, a review of recent NAD cases, TCPA updates, and CCPA privacy law developments.
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Building a Case for In-House Media at Electrolux
Event Recaps October 16, 2019After building a business case and determining the correct strategy, home appliance brand Electrolux brought its digital media in-house.
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Driving Digital Transformation at Spark44
Event Recaps October 16, 2019After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.
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Managing the Business of Bringing Work In-House at Bank of America
Event Recaps October 16, 2019Bank of America’s in-house agency, known as Enterprise Creative Solutions, uses a business model that aligns with the company’s overall purpose and brand strategy.
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Operating an In-House Agency at The Home Depot
Event Recaps October 16, 2019The Home Depot established a hybrid in-house agency model that allows flexibility between internal stakeholders and external partners.
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The CBD Marketing Minefield
Event Recaps October 16, 2019Cori Goldberg, a Partner at Reed Smith, presented an overview of current federal (FDA, USDA) and state regulations for CBD and CBD products and what that means for businesses.
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ANA Trust Summit Town Hall
Event Recaps October 15, 2019A panel of experts suggested short- and long-term measures that can be taken in the advertising ecosystem to address the deficits of trust that exist between the parties involved in media buying and selling.
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Building Trust and Transparency in Data
Event Recaps October 15, 2019Dave Morgan of Simulmedia shared his thoughts on the causes of ad fraud and opacity in the advertising industry as well as some steps that can be taken to combat the trends.
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Disruption Is the True Framework for Innovation
Event Recaps October 15, 2019City of Hope, Topgolf, Club Pilates, Roku, Fullscreen, and pocket.watch shared insights on how to innovate and experiment.
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Fraud in The Digital Advertising Ecosystem
Event Recaps October 15, 2019A panel of experts shared insights on the threat that ad fraud poses to advertisers and how to mitigate it.
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