Event Recaps

How to Improve Email Campaigns and Connect with Subscribers
Event Recaps June 22, 2020
In this session, several key areas were discussed to help marketers increase their email marketing effectiveness.
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Maslow’s Hierarchy of Needs: Email Edition, The State of Email Marketing
Event Recaps June 22, 2020
Home Depot and SparkPost shared how email marketers can apply Maslow’s Hierarchy of Needs to meet the needs of consumers in these unprecedented times.
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Opening Remarks
Event Recaps June 22, 2020
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The State of Email Marketing: Valuable Lessons Learned During These Chaotic Times
Event Recaps June 22, 2020
Oracle and Wildbit shared best practices for pivoting email campaigns in response to a crisis.
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Aetna's In-House Agency
Event Recaps June 18, 2020
Aetna described some of the features and work of its in-house agency.
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Brand Activation Legal Committee: June 2020
Event Recaps June 18, 2020
For June’s meeting Barnes & Thornburg LLP will discuss recent: (i) FTC developments; (ii) Lanham Act and class action false advertising updates; and (iii) NAD/NARB updates. Presenting from Barnes & Thornburg LLP will be Partner Philip Jones and Counsel Jim Dudukovich and Olivia Clavio.
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BraunAbility’s Commitment to Purpose and Community
Event Recaps June 18, 2020
Mobility company BraunAbility is deeply connected with its customers, and together they work toward increasing mobility for Americans with disabilities.
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Building the Cruise Brand Purposefully
Event Recaps June 18, 2020
As transportation start-up Cruise establishes the foundation of its brand, purpose is at the core.
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Designing A Sustainable, Scalable Organizational Structure
Event Recaps June 18, 2020
Cella offered advice about how to structure and staff an in-house agency.
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Finance Alternatives For In-House Agencies
Event Recaps June 18, 2020
American Express examined the benefits that paying for ad buys with a credit card might yield for an in-house agency.
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How BD Innovates on Purpose to Change the World
Event Recaps June 18, 2020
BD is a global organization committed to its purpose of “Advancing the world of health.”
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How Brita Activates a Purpose-Driven Brand
Event Recaps June 18, 2020
In this session, learn about Brita’s journey to becoming a purpose-driven brand and the complexities of activating a powerful, ambitious brand purpose in challenging times like these.
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What Drives Purpose and the Behavioral Impact
Event Recaps June 18, 2020
Inspired by unique data and insights from the 2020 Global RepTrak study based on more than 250,000 individual ratings, this session will explore what it takes for companies to effectively differentiate on purpose.
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Clorox: Winning With Influencer Marketing
Event Recaps June 17, 2020
Clorox and Reach Agency recently won a REGGIE Award for their influencer marketing campaign, "Will It Clog?" In this session, hear how Clorox and Reach Agency worked together on their influencer marketing plan and produced award-winning content.
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Conducting Agency Search And Pitch Sessions During A Pandemic
Event Recaps June 17, 2020
In this session, we'll hear from Joanne Davis, an ANA faculty member, on best practices to conduct an agency search and vetting during a pandemic and social distancing. Joanne will also discuss how to best run an agency pitch session virtually.
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TD Bank: Producing A Commercial Virtually With Your Agency
Event Recaps June 17, 2020
When TD Bank and TBWA\Chiat\Day New York came up with the idea of making a quarantined version of their popular "Dancer" spot during a recent "rapid-fire ideation" session, they had to figure out how to produce it entirely virtually. Hear how a strong agency-client relationship allowed TD Bank to reinvigorate a popular commercial for today's times.
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Brand Engagement During Times of Crisis
Event Recaps June 16, 2020
In the midst of the COVID-19 pandemic, brands have been forced to relate to consumers in new ways. Chicago-based agency Blue Chip shared opportunities for brands amid the disruption.
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How Black Forest Gummy Bears Partnered with Social Influencers for Social Good
Event Recaps June 16, 2020
Candy brand Black Forest demonstrated its commitment to reforestation through a 360-degree campaign that leveraged social media, influencer marketing, and user-generated content.
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L.L. Bean Gets S’more Out of Its Seasonal Experiential Campaign
Event Recaps June 16, 2020
L.L. Bean’s experiential campaign “S’more Out of Summer” helped families find new ways to enjoy the outdoors by establishing a link between the brand and the summer months.
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One Step Closer: A Path To Supply Chain Transparency
Event Recaps June 16, 2020
IBM’s Richard Brandolino and Mediaocean’s Ramsey McGrory examined the issue of supply chain transparency on the digital marketing landscape and how they and colleagues are working to increase it.
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