Event Recaps
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Spartan: Creating A Global Community Content Platform
Event Recaps May 12, 2020Spartan is the global leader in extreme wellness and endurance, which recently pivoted from live events to creating daily content that connects and inspires its 10 million strong community.
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The Launch of The Macallan Edition No. 5
Event Recaps May 12, 2020The Macallan brand launched a new whisky with support from a campaign that incorporated elements of social media, media engagement, and experiential marketing.
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Your Brand Is Not in the Cart
Event Recaps May 12, 2020Risa Crandall of Aki Technologies shares the latest in technology to connect with the consumer based on their moments/motion with personalization all the way through the line.
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Personalization: Fact or Fiction?
Event Recaps May 7, 2020Learn how Diageo thinks about personalization in the current age of marketing.
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Principal-Based Media Buying
Event Recaps May 7, 2020Law firm Reed Smith discussed the distinguishing characteristics and the drawbacks of principal-based media buys.
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The Moving Target: Rebuilding Audience in Real Time
Event Recaps May 7, 2020Today’s consumer is a moving target - they lead multifaceted lives, making it imperative that marketers reach them wherever they are in their day.
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What Emerging AI-Driven Data Shows Us About Rapidly Evolving Consumer Behavior
Event Recaps May 7, 2020COVID-19 has stoked anxiety and fear in consumers across economic and demographic divisions, disrupting the way brands and media approach their customers and prospects. Resonate shared ideas on quickly emerging consumer data relating to health habits, finances, dining out, emergency shopping and more.
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Principal Buying
Event Recaps May 5, 2020In this session, Reed Smith will educate ANA Media Leadership Committee members on agent vs. principal buying and provide perspective on how this effects transparency on media planning and buying.
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ADT's Virtual Reality (VR) Campaign Inspires Consumers to Rethink Home Security and Fire Safety with 360-degree Immersive Experience
Event Recaps April 29, 2020This presentation detailed the "ADT Fire Safety VR Experience" campaign, which convinced a skeptical audience to take fire safety seriously and, as a result, fortified ADT as the authoritative brand for completely monitored home security.
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New Methods to Improve Print Media Performance, Personalize Customer Experiences, and Embrace Privacy Laws
Event Recaps April 29, 2020Successful brands engage with their customers as real people, not as ones or zeroes, not as statistics, and not as clicks. Learn why privacy, security, and consumer controls must be embedded in your go-to-market strategy.
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Brand Activation Legal Committee: April 2020
Event Recaps April 23, 2020For April’s meeting, a presentation from Frankfurt Kurnit Klein & Selz included a discussion of recent FTC developments, Lanham Act and class action false advertising updates, NAD/NARB updates, privacy developments.
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NASCAR's Approach to Promoting Diversity and Inclusion
Event Recaps April 21, 2020NASCAR discussed how it strives to promote diversity in the stands and on the track.
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NASCAR'S Driving Diversity And Inclusion
Event Recaps April 21, 2020In this session Dawn Harris, Senior Director, Multicultural Development will share how NASCAR is promoting diversity, inclusion and equity to expand and reach new consumers.
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Penguin Random House: Reaching Latinx Readers Through #CuentosUnidos
Event Recaps April 21, 2020To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community. Haley Larson and Daniela Ayuso will share how this campaign engaged Latinx readers across multiple channels while inviting conversation and increasing brand awareness.
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A Potentially Useful Resource For Shooting Brand Content In Today's Complex Environment
Event Recaps April 1, 2020MOFILM's dispersed global community of filmmakers (based in almost every city and state, in over 150 countries) could be a useful resource for brands who need to produce video or photographic original content in these uncertain times. In this session, learn how MOFILM's unique process works, and how it's not only a geographic solution, but one that better connects brands with their consumers by generating highly authentic and relatable content.
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Coldwell Banker: Creating An Agency Mindset In-House
Event Recaps April 1, 2020Coldwell Banker is in the early stages of moving from a regionalized marketing group to a centralized in-house agency. In this session, Mike Fischer, chief marketing officer at Coldwell Banker NRT, will share how they've embraced cultural change to try and create an agency mindset within a traditional organization.
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Vollrath: A B2B Digital Transformation Story
Event Recaps April 1, 2020Vollrath Foodservice (VFS), an almost 150-year-old manufacturing leader, began their digital transformation journey over two years ago when the organization identified shifts in customers' needs as well as how industry talent wanted a more interactive, B2C-style online experience. Vollrath conducted a search to address in-house talent gaps and find an external agency partner to support their transformation goals. In this session, learn how VFS and award-winning Milwaukee agency CI Design collaborated on a strategy that covered technical specifications, content, functionality, user experience design, analytics, and optimization and systems integrations, resulting in the re-launch of a new website in Q1 2020.
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How Athens Introduced Phyllo Dough to A Younger Generation
Event Recaps March 24, 2020Athens Foods reworked its digital and social content strategy to pave the way for a successful new brand and the launch of a new product line.
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How Brands Can Create Original, Episodic Content
Event Recaps March 24, 2020Heather Freiser, VP of Content at Likeable, explored how brands and creators can use branded social programming, or episodic video, to tell narrative stories that authentically resonate with customers.
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Brand Activation Legal Committee: March 2020
Event Recaps March 19, 2020For March’s meeting, Davis & Gilbert LLP’s presentation included a discussion of recent FTC developments, Lanham Act and class action false advertising updates, and privacy developments.
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