Event Recaps
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Issues That Contribute to the Breakdown of Trust
Event Recaps October 15, 2019Learn more about the Trust Consortium, a brief survey that was conducted asking ANA members how various issues contribute to the breakdown of trust in advertising ecosystem.
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The Pursuit of a Clean Supply of Media
Event Recaps October 15, 2019A panel of experts shared thoughts on how to provide the industry with a clean supply of media inventory.
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Trust in Production Management
Event Recaps October 15, 2019Industry experts shared their thoughts on how to promote trust between brands and agencies.
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Using Log Data to Achieve Transparency in Programmatic Media Buying
Event Recaps October 15, 2019A panel discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.
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A+E Networks' TV Attribution Study Results
Event Recaps October 10, 2019A+E Networks has seen terrific momentum around our PRECISION & PERFORMANCE units since we announced outcome-based guarantees. To ensure that we can keep up with marketplace demands, we are thrilled to share recent insights from completed campaigns that we believe will help marketers grow their business.
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How One Brand Maximized ROI & Delivered C-Level Insights with Attribution
Event Recaps October 10, 2019During the 3-month tax season, TaxSlayer’s marketing team is tasked with delivering results in a short period of time. In this session, learn how the tax preparation company moved away from proxy metrics to an Attribution solution which provided the opportunity to accurately attribute the impact of marketing across all customer types for the first time.
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New York Life Insurance Company Improving Marketing Results with A/B Testing
Event Recaps October 10, 2019A/B testing is a must for determining the highest-performing creative content and improving digital marketing campaign results. Join James Horner, Senior Engagement Marketing Manager at New York Life to learn effective strategies for A/B testing with different marketing tactics that you can take back to the office today.
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Brand Activation Legal Webinar: October 2019
Event Recaps October 8, 2019In this webinar, Elizabeth Jin of Coca-Cola, presented on the health and wellness topic of burnout.
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GU Energy Labs and Wells Fargo Showcase of Corporate Social Responsibility
Event Recaps October 8, 2019Companies shared some examples of their efforts to do good in the community while building authentic brands.
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YouTube Advice from Purple
Event Recaps October 8, 2019The mattress-maker Purple offered tips to marketers for optimizing their use of video.
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Building a Brand: When Tech and Lifestyle Collide
Event Recaps October 5, 2019Eric Edge, SVP of marketing and communications at Postmates, shared how Postmates uses brand building as a way to differentiate itself.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Recaps October 5, 2019Eric Asche, chief marketing and strategy officer at Truth Initiative, shared how the organization has fought for 20 years against the tobacco industry.
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Leveraging Culture, Creativity, and Courage for Transformation and Growth
Event Recaps October 5, 2019Telissa Yancy, COO at American Family Insurance, shared how a focus on purpose has reaped tremendous rewards for American Family Insurance.
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Reinventing the Marketing Playbook
Event Recaps October 5, 2019Avocados From Mexico aimed to reinvent produce marketing by challenging the industry status quo to drive disruption in innovative and unexpected ways.
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A Futurist Prepares for the Future
Event Recaps October 4, 2019Ford offered advice for forecasting and preparing for the future.
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Chobani: Building an In-House Agency from Scratch
Event Recaps October 4, 2019Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.
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Driving Business Results Through the Power of Music
Event Recaps October 4, 2019Co-marketing campaigns with the music industry, including with major labels and individual artists and music channels such as Apple Music and SiriusXM, have helped Fiat Chrysler Automotive build enduring automotive brands.
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Four Pillars for Growth
Event Recaps October 4, 2019Joseph Jaffe invited marketers to reflect on the precarious existences of corporations and to consider four principles that could strengthen their positions.
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Gary Vee on the Current State of Consumer Behavior
Event Recaps October 4, 2019According to Gary Vaynerchuk, chairman of VaynerX, the only way to achieve growth is to be relevant to consumers.
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How Humanizing a Brand Can Change the Game
Event Recaps October 4, 2019Anheuser-Busch, the largest brewer in the world, is changing everything with one mission: to place people at the center of everything it does.
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