Event Recaps
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Panera Bread's Pandemic Pivot and the Entrepreneurial Spirit Behind It
Event Recaps June 16, 2020Business as usual was turned on its head when COVID-19 took hold in the U.S. In response Panera Bread pivoted, creating experiences to meet new and critical consumer needs.
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Reed Smith: Update On Transparency, Data, And Privacy
Event Recaps June 16, 2020Reed Smith examined some of the restrictions that the California Consumer Privacy Act imposes on advertisers.
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Connected By Making: #MAKEITTOGETHER
Event Recaps June 11, 2020KitchenAid described its #MakeItTogether campaign, which brought together elements of social media, CRM, and influencer marketing, as well as partnerships with retailers.
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Keeping America Running Is More Than Just A Tagline
Event Recaps June 11, 2020In response to the COVID-19 crisis, Dunkin' and its franchisees leaned into their brand purpose, refilling optimism, to pivot and meet the emerging, urgent needs revealed across U.S. communities. The brand's roles as daily ritual for millions of people typically means great coffee fast, fun and delicious menu offerings, and loyalty perks that reward guests for coming back again and again. But right now, helping America fill up on optimism is a challenge Dunkin' has accepted and stepped up to keep America running even if it is a bit differently.
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Reputation, Relevancy, and Response: Adjusting Advertising in 2020
Event Recaps June 11, 2020Lincoln Financial Group shared some of the ways in which it changed its 2020 marketing plans in response to COVID-19.
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Driving a Cultural Revolution During a Pandemic
Event Recaps June 10, 2020Elizabeth Campbell and Heather Woodard, executives from McDonald’s, discussed the impact of the COVID-19 pandemic on the multicultural consumer.
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How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19
Event Recaps June 10, 2020RXBAR, a snack brand with all-natural ingredients, worked with its existing influencer database to provide free, daily workouts through Instagram Live, offering exercise options for consumers stuck at home during the COVID-19 pandemic.
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The Power of Supplier Diversity
Event Recaps June 10, 2020A new ANA report on supplier diversity provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.
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Using TikTok to Increase Your Return on Influencers
Event Recaps June 10, 2020Greg Paull, co-founder of and principal at marketing consultancy R3 Worldwide, covered best practices and case studies related to TikTok, as well as the origins, growth, and impact of this burgeoning social-media platform.
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Creating Empathetic Content in a Time of Crisis
Event Recaps June 9, 2020U.S. Bank pivoted its strategy to reach its customers by creating content with empathy.
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Price Gouging Regulation and Enforcement in the COVID-19 Era
Event Recaps June 9, 2020This webinar explores the current state of affairs in price gouging regulation and enforcement and the implications for businesses, providing practical tips on risk management and pricing strategies. Presenting from Venable LLP will be The Honorable Mark Pryor, Partner, Melissa Landau Steinman, Partner and Kate Patton, Associate.
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The Democratization of Content Marketing
Event Recaps June 9, 2020Wattpad discussed how social media platforms are democratizing self-publishing, disrupting entertainment, and enabling brands to tap into its community to create content at scale.
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Chosen: The Power to Choose in a Child's Hands
Event Recaps June 5, 2020World Vision introduced Chosen® — a new invitation to child sponsorship.
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Tennessee Tourism Presents: The Laugh Tracker
Event Recaps June 5, 2020We invented a wearable device that could scientifically measure fun and put it on hundreds of kids at attractions all across the state.
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The Whopper Detour
Event Recaps June 5, 2020Burger King’s Whopper Detour turned customers into co-conspirators in trolling our rival–using the power of our app, mobile and creativity to alter history
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Wine & Cheez-It: The Perfect Match
Event Recaps June 5, 2020We deployed an earned-centric program built on the insight that nothing pairs better with cheese than wine.
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You Had Me at Good Buy: Consumers in a Distracted Age
Event Recaps June 5, 2020In this session, Sinead Norenius-Raniere answers these questions with three key recommendations that will enable marketing campaigns to perform — moving beyond awareness and toward action — as consumers and the world around us evolves.
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How To Help Your Agency Protect Against Influencer Marketing Investment Waste
Event Recaps June 4, 2020With influencer marketing continuing to experience double-digit brand spend growth in 2020, it's important to understand how your agency is protecting investments from fraud, waste, and inaccurate reporting. In this session, we'll discuss some of the important questions you should be asking your partners, and a few tangible steps you can take to avoid waste and improve campaign content performance.
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Travelers and Its ABM Pilot
Event Recaps June 4, 2020Travelers described its successful account-based marketing pilot program.
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