Event Recaps

Business as usual was turned on its head when COVID-19 took hold in the U.S. In response Panera Bread pivoted, creating experiences to meet new and critical consumer needs.

Reed Smith examined some of the restrictions that the California Consumer Privacy Act imposes on advertisers.

KitchenAid described its #MakeItTogether campaign, which brought together elements of social media, CRM, and influencer marketing, as well as partnerships with retailers.

In response to the COVID-19 crisis, Dunkin' and its franchisees leaned into their brand purpose, refilling optimism, to pivot and meet the emerging, urgent needs revealed across U.S. communities. The brand's roles as daily ritual for millions of people typically means great coffee fast, fun and delicious menu offerings, and loyalty perks that reward guests for coming back again and again. But right now, helping America fill up on optimism is a challenge Dunkin' has accepted and stepped up to keep America running even if it is a bit differently.

Lincoln Financial Group shared some of the ways in which it changed its 2020 marketing plans in response to COVID-19.

Elizabeth Campbell and Heather Woodard, executives from McDonald’s, discussed the impact of the COVID-19 pandemic on the multicultural consumer.

RXBAR, a snack brand with all-natural ingredients, worked with its existing influencer database to provide free, daily workouts through Instagram Live, offering exercise options for consumers stuck at home during the COVID-19 pandemic.

A new ANA report on supplier diversity provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.

Greg Paull, co-founder of and principal at marketing consultancy R3 Worldwide, covered best practices and case studies related to TikTok, as well as the origins, growth, and impact of this burgeoning social-media platform.

U.S. Bank pivoted its strategy to reach its customers by creating content with empathy.

This webinar explores the current state of affairs in price gouging regulation and enforcement and the implications for businesses, providing practical tips on risk management and pricing strategies. Presenting from Venable LLP will be The Honorable Mark Pryor, Partner, Melissa Landau Steinman, Partner and Kate Patton, Associate.

Wattpad discussed how social media platforms are democratizing self-publishing, disrupting entertainment, and enabling brands to tap into its community to create content at scale.

World Vision introduced Chosen® — a new invitation to child sponsorship.

We invented a wearable device that could scientifically measure fun and put it on hundreds of kids at attractions all across the state.

Burger King’s Whopper Detour turned customers into co-conspirators in trolling our rival–using the power of our app, mobile and creativity to alter history

We deployed an earned-centric program built on the insight that nothing pairs better with cheese than wine.

In this session, Sinead Norenius-Raniere answers these questions with three key recommendations that will enable marketing campaigns to perform — moving beyond awareness and toward action — as consumers and the world around us evolves.

With influencer marketing continuing to experience double-digit brand spend growth in 2020, it's important to understand how your agency is protecting investments from fraud, waste, and inaccurate reporting. In this session, we'll discuss some of the important questions you should be asking your partners, and a few tangible steps you can take to avoid waste and improve campaign content performance.

Travelers described its successful account-based marketing pilot program.