Event Recaps

Fad or Fixture? Finding the ROI in Virtual Influencers
Event Recaps March 19, 2020
R3, an agency, presented a series of case studies that looked at how having a deeper understanding of a brand’s digital ecosystem can help marketers develop the right virtual influencer and maximize digital investment.
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How Brands Should Use Data to Harness Consumer Emotions
Event Recaps March 19, 2020
Ranjit Raju, VP, head of West Coast at Knotch, discussed the best way to combine data and creativity to fuel an effective content marketing strategy.
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The Evolution of Computer-Generated Influencers
Event Recaps March 19, 2020
Ashley Alleyne, strategist at RAPP London, discussed the cultural and technological shift that set the stage for virtual influencers, the unique benefits and challenges they present, and what that means for brand’s ethics and revenue.
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The Fever of Fandom: Leveraging the Superfan
Event Recaps March 19, 2020
Delmus Credle, head of strategy at IW Group, explored the underlying motivations and behaviors of fans to understand how an average consumer becomes a super-fan and how brands can apply lessons from this fan-first view to their own marketing efforts.
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Virtual Influencers Are Ready to Meet Your Brand
Event Recaps March 19, 2020
Christopher Travers, co-founder of and chief creative officer at Scout Social, talked through a virtual influencer playbook. How can your brand partner with virtual influencers in a productive, brand-safe, and mutually beneficial way? Travers provided clear answers and guidelines.
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Why Metrics Are Failing Content and How a New Approach Can Unlock Results
Event Recaps March 19, 2020
Ben Worthen, CEO at Message Lab, discussed a new approach to measurement designed specifically for brand publishing that makes it clear how well content is performing.
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Creating an In-House Agency: Penguin Random House’s Story
Event Recaps March 12, 2020
Penguin Random House shared its experience with developing an in-house agency.
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How to Create an In-House Agency: IKEA’s Story
Event Recaps March 12, 2020
IKEA described its approach to developing an in-house agency to handle digital and social media.
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Bid Management: Are We Asking Too Much of Our Agencies?
Event Recaps March 11, 2020
Ben Haynes and Michael Lorenzi from Haynes-Vozza discussed the production house bidding process.
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How to Safely Work with Influencers
Event Recaps March 11, 2020
Erick Schwab, co-founder of and co-CEO at Sylo, talked about how brands can work with agencies to reduce waste and fraud in influencer marketing programs, making these campaigns more effective.
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Create Experiences with Impact — How Design and Technology Deliver
Event Recaps March 10, 2020
In this session, hear from Morningstar and learn how to bring design elements in to your event that bring your brand to life for your attendees, how to wow attendees with new technologies like augmented reality and virtual reality, and how to measure the impact.
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Creating Meaningful and Relevant — The Allstate Way
Event Recaps March 10, 2020
Hear how Allstate has developed creative strategies that break through the clutter and reach key stakeholders at all levels and across all demographics.
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How to Create a True Partnership Between Media and Procurement Teams
Event Recaps March 10, 2020
While the Hershey Company has been bringing "goodness to the world" for 125 years, reaching today's consumers effectively has become challenging in an ever-shifting media landscape. Learn about Hershey's evolution over the past five years and how to develop a true partnership between media and procurement teams.
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Makers Wanted: Leveraging Local Makers in a National Activation
Event Recaps March 10, 2020
With custom-built environments inspired by Beam Suntory's home in Loretto, Kentucky, the Makers Wanted tour connects its target with influential makers in their own community to create unique, hands-on experiences that share a one-of-a-kind brand history with consumers.
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Adapt or Be Ignored
Event Recaps March 6, 2020
Janna Reddig, director of Global Integrated Marketing Communications at Beam Suntory, shared the transformation of the company’s communications, marrying the medium and the message in order to drive incremental growth.
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Brand Value Measurement — Opportunities and Challenges
Event Recaps March 6, 2020
A recent survey to CMOs of ANA member companies provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.
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OkCupid Leans into Cultural Relevance to Ignite Growth
Event Recaps March 6, 2020
OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.
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The Crocs Renaissance
Event Recaps March 6, 2020
By embracing its polarizing nature, re-invigorating its icon, and igniting loyalists around the world, Crocs has enjoyed a brand renaissance.
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Toyota: Marketing Procurement Case Study
Event Recaps March 6, 2020
A case study of Toyota’s marketing procurement business.
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Trends in Media Advertising
Event Recaps March 6, 2020
The digital consumer has made businesses rethink the way they engage their customers. Companies are spending more on digital channels, with Amazon, Facebook, and Google controlling the digital marketplace.
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