Event Recaps

L.L. Bean Gets S’more Out of Its Seasonal Experiential Campaign
Event Recaps June 16, 2020
L.L. Bean’s experiential campaign “S’more Out of Summer” helped families find new ways to enjoy the outdoors by establishing a link between the brand and the summer months.
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One Step Closer: A Path To Supply Chain Transparency
Event Recaps June 16, 2020
IBM’s Richard Brandolino and Mediaocean’s Ramsey McGrory examined the issue of supply chain transparency on the digital marketing landscape and how they and colleagues are working to increase it.
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Panera Bread's Pandemic Pivot and the Entrepreneurial Spirit Behind It
Event Recaps June 16, 2020
Business as usual was turned on its head when COVID-19 took hold in the U.S. In response Panera Bread pivoted, creating experiences to meet new and critical consumer needs.
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Reed Smith: Update On Transparency, Data, And Privacy
Event Recaps June 16, 2020
Reed Smith examined some of the restrictions that the California Consumer Privacy Act imposes on advertisers.
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Connected By Making: #MAKEITTOGETHER
Event Recaps June 11, 2020
KitchenAid described its #MakeItTogether campaign, which brought together elements of social media, CRM, and influencer marketing, as well as partnerships with retailers.
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Keeping America Running Is More Than Just A Tagline
Event Recaps June 11, 2020
In response to the COVID-19 crisis, Dunkin' and its franchisees leaned into their brand purpose, refilling optimism, to pivot and meet the emerging, urgent needs revealed across U.S. communities. The brand's roles as daily ritual for millions of people typically means great coffee fast, fun and delicious menu offerings, and loyalty perks that reward guests for coming back again and again. But right now, helping America fill up on optimism is a challenge Dunkin' has accepted and stepped up to keep America running even if it is a bit differently.
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Reputation, Relevancy, and Response: Adjusting Advertising in 2020
Event Recaps June 11, 2020
Lincoln Financial Group shared some of the ways in which it changed its 2020 marketing plans in response to COVID-19.
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Driving a Cultural Revolution During a Pandemic
Event Recaps June 10, 2020
Elizabeth Campbell and Heather Woodard, executives from McDonald’s, discussed the impact of the COVID-19 pandemic on the multicultural consumer.
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How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19
Event Recaps June 10, 2020
RXBAR, a snack brand with all-natural ingredients, worked with its existing influencer database to provide free, daily workouts through Instagram Live, offering exercise options for consumers stuck at home during the COVID-19 pandemic.
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The Power of Supplier Diversity
Event Recaps June 10, 2020
A new ANA report on supplier diversity provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.
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Using TikTok to Increase Your Return on Influencers
Event Recaps June 10, 2020
Greg Paull, co-founder of and principal at marketing consultancy R3 Worldwide, covered best practices and case studies related to TikTok, as well as the origins, growth, and impact of this burgeoning social-media platform.
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Creating Empathetic Content in a Time of Crisis
Event Recaps June 9, 2020
U.S. Bank pivoted its strategy to reach its customers by creating content with empathy.
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Price Gouging Regulation and Enforcement in the COVID-19 Era
Event Recaps June 9, 2020
This webinar explores the current state of affairs in price gouging regulation and enforcement and the implications for businesses, providing practical tips on risk management and pricing strategies. Presenting from Venable LLP will be The Honorable Mark Pryor, Partner, Melissa Landau Steinman, Partner and Kate Patton, Associate.
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The Democratization of Content Marketing
Event Recaps June 9, 2020
Wattpad discussed how social media platforms are democratizing self-publishing, disrupting entertainment, and enabling brands to tap into its community to create content at scale.
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Chosen: The Power to Choose in a Child's Hands
Event Recaps June 5, 2020
World Vision introduced Chosen® — a new invitation to child sponsorship.
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Tennessee Tourism Presents: The Laugh Tracker
Event Recaps June 5, 2020
We invented a wearable device that could scientifically measure fun and put it on hundreds of kids at attractions all across the state.
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The Whopper Detour
Event Recaps June 5, 2020
Burger King’s Whopper Detour turned customers into co-conspirators in trolling our rival–using the power of our app, mobile and creativity to alter history
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Wine & Cheez-It: The Perfect Match
Event Recaps June 5, 2020
We deployed an earned-centric program built on the insight that nothing pairs better with cheese than wine.
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Wrap-Up & Announcement of the 2020 Super REGGIE Award Winner
Event Recaps June 5, 2020
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You Had Me at Good Buy: Consumers in a Distracted Age
Event Recaps June 5, 2020
In this session, Sinead Norenius-Raniere answers these questions with three key recommendations that will enable marketing campaigns to perform — moving beyond awareness and toward action — as consumers and the world around us evolves.
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