Event Recaps
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How a Case Study Hit a Home Run and Drove More Sales
Event Recaps December 5, 2019Audacy drove demand by letting key prospects experience the impact of its new technology first-hand, and collaborated with the Chicago Cubs to design new lighting solutions that have been integrated into other projects.
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How B2B Should Approach Social Media for Maximum ROI
Event Recaps December 5, 2019In this session, Mower demystified the social media marketing opportunity discussed how to create a strategic social media content framework that accelerates your target audience through the sales funnel.
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How Experiential Marketing Changes Everything
Event Recaps December 5, 2019Kellogg’s, KitchenAid, and Ford have all prioritized experiential marketing as a way to harness, foster, and create communities across the country.
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Microsoft and Listen: Empowering Culture Through Technology
Event Recaps December 5, 2019Microsoft Director of Brand Partnerships Ryan Gaspar and Listen Co-Founder Steve Milton discussed how their companies use technology to work with brands in support of cultural and social platforms.
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Nationwide Financial: Creating Digital Experiences that Power Personalization and Drive Business
Event Recaps December 5, 2019Mike Ruffing, senior consultant of consumer engagement and capabilities at Nationwide Financial, spoke about how the financial services provider implemented a digital personalization platform for its retirement plans, reshaping the customer experience and aiding Nationwide’s business goals.
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A Two-Way Street: Client-Agency Evaluations
Event Recaps December 4, 2019Decideware shared insights on some effective approaches to client/agency evaluations.
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B2B 2020: Turning CCPA into Competitive Advantage
Event Recaps December 4, 2019Tom Stein and Marc Keating of global agency Stein IAS shared their experiences and perspectives born out of work done for clients in EMEA that turned GDPR from compliance headache into massive marketing advantage.
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CAN-SPAM, GDPR and Now CCPA
Event Recaps December 4, 2019Learn why the California Consumer Privacy Act has wide-reaching impact on your ability to communicate with prospective audiences.
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Crisis Alert: Managing Your B2B Brand in an Unpredictable World
Event Recaps December 4, 2019Every day there is a headline that brings companies, industries, and even whole markets to their knees. Hotwire surveyed key stakeholders around the globe to get their thoughts on how this unpredictable environment is impacting brands and purchasing decisions.
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Managing Consumer Insights Agencies at John Hancock
Event Recaps December 4, 2019John Hancock described some of the ways in which its marketing analytics team has elevated the organization’s methods for managing its measurement, analytics, and research partners.
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Procurement Tips for Experiential Marketing
Event Recaps December 4, 2019APR offered tips and best practices for executing experiential activations and improving the cost transparency of these undertakings.
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Supporting Creative Teams to Foster a Transparent and Future-Forward Work Culture
Event Recaps December 4, 2019From process improvement to bringing talent on board, experts at The Boeing Co. and Rust-Oleum highlighted challenges and solutions that have played a role in the companies’ evolutions.
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AI: Why We Should Embrace the Machines
Event Recaps December 3, 2019In this session, learn about the principles behind Artificial Intelligence and why the cognitive generation is here to stay and help us all succeed.
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Transforming Digital to Fuel Conversation and Accelerate Brand Growth
Event Recaps December 3, 2019In this session, hear about how Oreo is continuing to transform its approach to digital marketing to stay ahead of its competition and maintain its stature as one of the world’s most beloved brands.
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Align Technology’s In-House Agency
Event Recaps November 21, 2019Align Technology shared a behind-the-scenes look at its in-house agency.
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Brand Activation Legal Committee: November 2019
Event Recaps November 21, 2019Frankfurt Kurnit’s presentation included a federal regulatory update; a discussion of recent state and federal false advertising cases; a review of recent NAD/CARU cases; and statutory updates.
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How Chevron Launched a Digital Asset Management Tool
Event Recaps November 21, 2019Chevron offered an in-depth look at its robust digital asset management tool and the team that runs it.
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How Influencer Marketing Actually Works
Event Recaps November 21, 2019Steve Ellis of Viacom Ad Solutions offered advice to influencer marketers about working with talent and distributing their handiwork.
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How to Build a World-Class Influencer Marketing Program
Event Recaps November 21, 2019A business marketing leader outlined the basics of influencer marketing and best practices for executing a successful program.
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How Volvo Approaches Influencer Marketing
Event Recaps November 21, 2019Volvo shared the tactical components of its influencer marketing strategy.
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