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Event Recaps

  • Brand Humanity In The Digital Age

     Event Recaps   May 21, 2020  

    Ken Krasnow will discuss how Henkel, a 140-year-old company, is making the move to modern marketing by leveraging storytelling, digital, data and technology to build consumer relationships throughout the path to purchase. This work is leading to the creation of an engagement ecosystem that simultaneously prospects, acquires and retains brand users as well as grows consumer lifetime value through cross selling. Already, Henkel is realizing significant marketing efficiency and efficacy gains by breaking down internal silos and creating better user experiences through consumer relationship marketing, dynamic creative optimization, personalization and machine learning initiatives.

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  • Creativity Built On 5G

     Event Recaps   May 21, 2020  

    RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

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  • The Tipping Point: Applying Shopper Marketing Principles to Retailer E-Commerce

     Event Recaps   May 21, 2020  

    Elizabeth Bleser, senior vice president of integrated media at Blue Chip, and Brandon Nolte, associate director of biddable media at Blue Chip, provided quick-turn solutions for brands to get their retailer e-commerce business up and running, along with guidance for a long-term retailer e-commerce strategy.

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  • Three Tips for Modernized and Humanized Marketing

     Event Recaps   May 21, 2020  

    CPG company Henkel urged marketers to break down silos and invest in data collection and content creation.

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  • Winning the Holiday Season with “Joy Night In”

    Event Recaps   May 21, 2020  

    Campbell’s drove sales and secured coveted real estate at Walmart during the most competitive time of the year — the Christmas holiday season.

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  • 2020 Vision: Trends to Define the Next Decade and Guide Content Marketing

     Event Recaps   May 19, 2020  

    Geoff Colon, Head of Brand Studio at Microsoft, discussed trends that will help to define the next decade — updated based upon COVID-19 — and how those trends impact content marketing strategies.

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  • How to Create a Successful Influencer Program

    Event Recaps   May 19, 2020  

    Working with meticulously picked influencer talent, Finish Detergent was able tap-into a cultural insight and authentically integrate into a Hispanic woman’s household story; thereby evolving mindsets and driving proven sales from the influencer effort.

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  • Twitch in 2020

     Event Recaps   May 19, 2020  

    John Koller, VP of Marketing at Twitch, discussed how brands and their agency partners can utilize Twitch in esports, gaming, as well as evolving channels.

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  • Using Influencers to Celebrate Life’s Moments

     Event Recaps   May 19, 2020  

    Bosch Automotive Aftermarket group and Bailey Lauerman teamed up in a campaign for the brand’s high-performance windshield wipers. The campaign called “No Rain Checks” celebrates the people who go out and experience life’s important moments, whatever the weather and was supported through a broadcast, radio, digital and social media plan. Learn how Bosch shifted its national messaging from product feature to lifestyle-focused to better address its audience - and hear from Bailey Lauerman’s influencer marketing experts on what it took to speak authentically to the brand’s followers.

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  • The Winners- Gold, Silver & Bronze

     Event Recaps   May 15, 2020  

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  • Leverage Mobile Wallet to Amplify Brand Experience

     Event Recaps   May 14, 2020  

    Laillah Rice, CRM and marketing analytics leader at Godiva, explained how Godiva used a mobile wallet initiative to meet key engagement KPIs and amplify the brand.

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  • Leveraging Local Relationships to Spark Broader Cultural Relevance

     Event Recaps   May 14, 2020  

    Matthew Shukaitis, digital communications manager at MINI USA, and RQ founder Brian Salzman covered the process of identifying core regional creators, establishing creative trust and empowerment, and building a program that has the opportunity to amplify brand awareness, customer engagement, and cultural relevance beyond a specific region.

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  • Current ANA Initiatives

    Event Recaps   May 13, 2020  

    Despite the coronavirus and resulting lockdowns, ANA continues to develop initiatives to assist our members and further improve the climate for advertising and marketing. ANA's Bill Duggan briefly discussed three initiatives: (1) media transformation, including a recommendation to push back the television upfront; (2) data sources for media buying; and (3) influencers.

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  • FTC’S Latest Endorsement Guides Update

    Event Recaps   May 13, 2020  

    The FTC has announced a review of its guidelines for the use of endorsements and testimonials in advertising, which have taken on an even more important role in the age of influencer marketing on social media. ANA is preparing comments and has set up a working group to provide input. We analyzed the specific questions the FTC is asking and how ANA plans to respond.

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  • The ANA/Reed Smith Response to COVID-19

     Event Recaps   May 13, 2020  

    ANA and Reed Smith have developed a unique Legal Guide: The Impact of COVID-19 on Brand Advertising and Marketing to help companies deal with the unprecedented issues around coronavirus.

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  • Washington & The States in the Time of COVID-19

    Event Recaps   May 13, 2020  

    Both the federal and state governments have been consumed with the response to coronavirus, and yet many of the issues facing the ad community only have intensified. The virus has raised unique privacy issues and the California Consumer Privacy Act enforcement date comes ever closer, so will this spur Congress to finally act on comprehensive privacy legislation? We’re continuing to respond to the developing CCPA regulations, as well as confronting new ad tax issues in both Maryland and New York state and restrictions on advertising in Michigan. We also are actively responding to challenges to the use of third party cookies.

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  • Brand Building in a Recession

     Event Recaps   May 12, 2020  

    This session led by Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.

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  • Joint Policy Committee Update Regarding Commercial Production During COVID-19

     Event Recaps   May 12, 2020  

    The Joint Policy Committee’s Chief Negotiator discussed some of the challenges commercial production is facing due to the COVID-19 global pandemic.

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  • Kickstarting the Alcohol-Free Beer Category In the U.S.

     Event Recaps   May 12, 2020  

    Heineken shared its 2020 REGGIE award winning “Heineken 0.0 – Dry January” campaign and how an iconic brand can reinvent itself while being true to its positioning and values as it opened up a whole new category for consumers.

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  • Production Management During and After COVID-19

     Event Recaps   May 12, 2020  

    Commercial production companies are experiencing rapid change due to the COVID-19 global pandemic.

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