Event Recaps
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The Democratization of Content Marketing
Event Recaps June 9, 2020Wattpad discussed how social media platforms are democratizing self-publishing, disrupting entertainment, and enabling brands to tap into its community to create content at scale.
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Chosen: The Power to Choose in a Child's Hands
Event Recaps June 5, 2020World Vision introduced Chosen® — a new invitation to child sponsorship.
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Tennessee Tourism Presents: The Laugh Tracker
Event Recaps June 5, 2020We invented a wearable device that could scientifically measure fun and put it on hundreds of kids at attractions all across the state.
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The Whopper Detour
Event Recaps June 5, 2020Burger King’s Whopper Detour turned customers into co-conspirators in trolling our rival–using the power of our app, mobile and creativity to alter history
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Wine & Cheez-It: The Perfect Match
Event Recaps June 5, 2020We deployed an earned-centric program built on the insight that nothing pairs better with cheese than wine.
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You Had Me at Good Buy: Consumers in a Distracted Age
Event Recaps June 5, 2020In this session, Sinead Norenius-Raniere answers these questions with three key recommendations that will enable marketing campaigns to perform — moving beyond awareness and toward action — as consumers and the world around us evolves.
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How To Help Your Agency Protect Against Influencer Marketing Investment Waste
Event Recaps June 4, 2020With influencer marketing continuing to experience double-digit brand spend growth in 2020, it's important to understand how your agency is protecting investments from fraud, waste, and inaccurate reporting. In this session, we'll discuss some of the important questions you should be asking your partners, and a few tangible steps you can take to avoid waste and improve campaign content performance.
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Travelers and Its ABM Pilot
Event Recaps June 4, 2020Travelers described its successful account-based marketing pilot program.
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IBM's Multi-Touch Attribution Program
Event Recaps June 3, 2020IBM will provide insight into their MTA framework, the optimization engine for marketing campaigns and improved consumer experiences.
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Taking The Lead In Creative Effectiveness With AI
Event Recaps June 3, 2020As our world is shifting due to COVID it is more important now than ever before to get your messaging right. Advertisers need a quick and cost-effective solution for creative testing. One that easily allow them to test volumes of advertising and quickly understand what is/is not effective to accelerate go-to-marketing timing. Using AI and machine learning to drive the creative process not only saves time, but allows you to be more creative and effective, while driving media and cost efficiencies that optimize spend. This presentation, with client testimonials, will provide you an overview of this incomparable technology that is changing how creative is developed and effectiveness is measured – now and in the future.
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Advice on Data and Analytics from Wharton
Event Recaps June 2, 2020Mary Purk of The Wharton School offered a host of tips to organizations hoping to practice analytics effectively.
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Crayola's 'At Home Creativity' During COVID-19
Event Recaps June 2, 2020In the age of COVID-19 brands have stepped up to help consumers in as many ways as possible. With the launch of their At Home Creativity Hub, Facebook live broadcasts and weekly content emails, Crayola has been releasing content that’s compliant to social distancing rules. Join us to learn more about adapting to crisis and producing useful content for consumers that drives long term brand value and commerce.
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The 2020 Alcohol E-Commerce Playbook
Event Recaps June 2, 2020Until recently, the highly complex and heavily regulated beverage alcohol category has struggled to keep pace relative to other food and beverage categories. That dynamic is changing quickly. Recent developments in technology, a renewed interest among fast-digitizing retailers, and the profound impacts of the current crisis have led alcohol industry executives to reconsider their e-commerce strategy and invest more in the channel. Bourcard Nesin, an analyst with Rabobank that advises beverage companies on their digital strategy, will walk through the unusual challenges facing the alcohol category as sales move online, map out the digital landscape and review strategies for the most important e-commerce channels. Additionally, Bourcard will share how other industries can use these key learnings across categories and online retailers.
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The Future of Measurement in a Cookieless World
Event Recaps June 2, 2020Neustar sought to quell what it deemed to be exaggerated fears regarding the prospective demise of third-party cookies.
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Coldwell Banker’s COVID-19 Pivot
Event Recaps May 28, 2020When the COVID-19 crisis hit, Coldwell Banker NRT’s in-house agency quickly pivoted to support its realtor network.
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COVID-19’s Impact on Creative, Marketing, and Digital Teams
Event Recaps May 28, 2020Brendon Derr, VP of Strategic Solutions at Cella, shared results of Cella’s recent survey, “COVID-19 Impact Report,” which analyzed the impact of the COVID-19 pandemic on creative, marketing, and digital teams at brands around the country.
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Feeding Kids During a Pandemic
Event Recaps May 28, 2020Responding to the COVID-19 crisis, No Kid Hungry’s in-house agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly changing landscape.
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Post Pandemic Predictions: ‘New Normal’ Opportunities for In-House Agencies
Event Recaps May 28, 2020In this session, Maureen Boyle, senior director creative services and events for Nordstrom Trunk Club, covered five "new normal" opportunities for in-house agencies as we look to brighter days ahead.
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The 411 on Navigating Experiential Contracts
Event Recaps May 27, 2020Sponsorship and Experiential Marketing activations have become a tried and true staple for brands to directly and creatively interact with consumers. However, many events scheduled for 2020 have been left in the lurch amid the current climate. In this session, our lawyer from Reed Smith will address how brands, agencies and rightsholders can best interpret and navigate contract negotiations, understand insurance policy coverage, salvage sponsorships and events with creative makegoods, and more. Included will be updated insights to the legal guide Reed Smith created for ANA, The Impact of COVID-19 on Brand Advertising and Marketing.
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