Event Recaps
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Hot Issues in Canadian Marketing, Advertising, and Privacy
Event Recaps November 4, 2019In this session, industry experts discussed prominent issues from Canada including enforcement priorities, self-regulation, and cannabis.
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Licensing and Distribution Agreements
Event Recaps November 4, 2019In this session, learn about licensed content vs. produced content, content distribution, and common clauses.
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Navigating the Murky Waters of Ad Tech
Event Recaps November 4, 2019In this session, learn more about ad tech, programmatic transactions, and real-time bidding.
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Negotiating Celebrity Contracts
Event Recaps November 4, 2019Industry experts discussed trends in celebrity endorsements.
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Original Content Is King
Event Recaps November 4, 2019Learn about key issues in original content development and production from panelists across the industry.
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Pitfalls and Problems in User-Generated Content Across Multiple Platforms
Event Recaps November 4, 2019In this session, industry experts discussed guidelines for user-generated content and common problems brands have faced in this area.
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Privacy for America: A Bold New Paradigm for a National Law
Event Recaps November 4, 2019In this session, presenters discussed the changing expectations of consumers, businesses, and policymakers around data collection and use.
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Real-Time Marketing 101
Event Recaps November 4, 2019A panel of law experts discussed the intersection of real-time marketing and social media.
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Sports Marketing: League Player and Team Issues, Ambush Marketing, and Morals Clauses
Event Recaps November 4, 2019This session covered the sports marketing areas of right of publicity, ambush marketing, the Olympics, and morals clauses.
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Technology in Marketing: Avoiding the Pitfalls of Biometrics and Related Technologies
Event Recaps November 4, 2019Leading privacy and technology professionals discussed the rapidly changing technology landscape, including essential compliance considerations when using biometrics (facial scans, videos, fingerprints, voice recognition), AI, VR and AR, and integrated “smart” devices.
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The Maze of the Gambling, Gaming, Sports Betting, and Fantasy Sports Intersections
Event Recaps November 4, 2019Learn more about the legal and regulatory structure of gambling in this presentation.
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The Rise in ADA Accessibility Problems
Event Recaps November 4, 2019This session covered how the Americans with Disabilities Act is impacting businesses that interact with customers online and how companies can mitigate risk by creating inclusive web, mobile, and product experiences through digital accessibility testing.
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Third Party Rights
Event Recaps November 4, 2019In this session, industry experts discussed third party rights and sponsorships, talent considerations, and content monetization.
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Unanticipated Trademark Copyright and IP Problems in Advertising
Event Recaps November 4, 2019This session provided an overview of IP issues arising in advertising and marketing campaigns.
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What Your Marketing Executives Need to Know to Minimize Advertising Challenges
Event Recaps November 4, 2019In this session, learn more about the most commonly mistaken assumptions and internal practices that get those who design advertising and marketing claims into trouble with regulators, courts, and competitors.
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Content with Purpose: Panera Bread’s Food Interrupted
Event Recaps October 30, 2019Panera Bread discussed a content series that it created to promote positive change in the food system.
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Designing for "Client-Centricity": the Story of Edward Jones’s App
Event Recaps October 30, 2019Edward Jones described the process it used to develop an app that catered to the needs of its financial services clients.
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Keeping a 50-Year-Old Toy Brand Relevant with Influencers
Event Recaps October 30, 2019Hot Wheels shared lessons learned in the course of its work with influencers.
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OREO and 7-Eleven Product Launch Partnership
Event Recaps October 30, 2019To help promote a slate of OREO products at 7-Elevens, Mondelēz created a new beverage for the convenience store chain: the OREO Mint Hot Chocolate.
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Tips for Direct-to-Consumer Marketing from ScottsMiracle-Gro
Event Recaps October 30, 2019ScottsMiracle-Gro shared advice for direct-to-consumer marketing, including tips for improving the performance of one channel through the lessons learned on others.
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