Chat with Chemistry Cultural and the National Football League (NFL) | Event Recaps | All MKC Content | ANA

Chat with Chemistry Cultural and the National Football League (NFL)

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Executive Summary

When the assumption is that Latino sports fans only go crazy for soccer, how do we create engagement and excitement around the game of American football among this burgeoning fan segment? As the NFL's Latino marketing agency of record, Chemistry Cultura is setting trends and blazing new trails for the modern Latino sports fan — one that cheers for their hometown team as hard and loud as their home country team competing in the World Cup. Don't miss the opportunity to learn from their best practices.

Speakers:
Krysten Casabielle
Senior Vice President
Chemistry Cultura

Javier Farfan
Cultural Strategist
NFL

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