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Case Studies

  • #WhatMovesYou: PODS Moving and Storage

     REGGIE Awards   May 15, 2019  

    PODS Moving and Storage started a social media conversation with its #WhatMovesYou campaign to highlight the emotional and physical forces behind the decision to move.

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  • 7-Eleven’s OREO Mint Hot Chocolate Innovation

     REGGIE Awards   May 15, 2019  

    Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

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  • Aetna Voices of Health Competition

     REGGIE Awards   May 15, 2019  

    To help improve community health outcomes, Aetna created a program to empower and honor local nonprofit organizations.

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  • Alive Like You

     REGGIE Awards   May 15, 2019  

    The integrated campaign “Alive Like You” helped probiotic beverage brand KeVita resonate with new drinkers by capturing real peoples’ most lively moments and sharing the brand’s vibrancy.

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  • Are You Gone Trail

     REGGIE Awards   May 15, 2019  

    A power management company promoted itself to IT professionals with a video game that mimicked the iconic Oregon Trail.

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  • Ask Troy — Troy-Bilt

     REGGIE Awards   May 15, 2019  

    With the new Ask Troy platform, Troy-Bilt provides simple answers to consumers’ questions in the yard.

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  • Be an Outsider at Work

     REGGIE Awards   May 15, 2019  

    L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.

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  • Bridgestone Drives Great Futures with the Boys & Girls Club of America

     REGGIE Awards   May 15, 2019  

    Bridgestone launched the “Driving Great Futures” campaign to help its partner, the Boys & Girls Clubs of America, bring kids’ dreams to life while creating positive sentiment for Bridgestone.

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  • Bridgestone Olympic Dreams

     REGGIE Awards   May 15, 2019  

    Through its Winter Olympics sponsorship, Bridgestone reached parents who drive their children, and potential future Olympians, to sports practices and games, no matter the weather conditions.

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  • Bridging the Dream Scholarship Program

     REGGIE Awards   May 15, 2019  

    Sallie Mae Bank awarded each of seven high school students a $25,000 scholarship for college. The recipients’ stories, and the reactions from their family members, were captured by a creative team, turned into 30-second videos, and then shared on social media — all within 24 hours of the scholarship announcement.

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  • Bud Light Summer Getaway

     REGGIE Awards   May 15, 2019  

    Bud Light’s mission was to win back summer by cementing its position as the favorite beer to share with friends.

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  • Built with Chocolate Milk: Your Favorite Athlete’s Secret Weapon

     REGGIE Awards   May 15, 2019  

    To reinforce and reposition chocolate milk as a credible recovery drink for serious exercisers and break through a cluttered and highly competitive sports beverage category, Milk Processor Education Program (MilkPEP) leveraged an extensive body of published scientific research, elevated the relevance and timeliness of its chocolate milk message among adult exercisers, and tapped high-profile influencers.

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  • Capital One Spark Business Real SBOs Campaign

     REGGIE Awards   May 15, 2019  

    Capital One took advantage of cardholder success stories to demonstrate the value of the 2 percent cash back that it offered to small business owners.

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  • Cheerios “Moments of Good”

     REGGIE Awards   May 15, 2019  

    Cheerios held experiential pop-up events that tapped into Walmart Moms’ emotions to boost sales in a crowded category.

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  • Cheetos Teach Me How to Curl

     REGGIE Awards   May 15, 2019  

    Cheetos undertook a sponsorship of USA Curling with related cross-promotional efforts.

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  • Coca-Cola Kokoshnik

     REGGIE Awards   May 15, 2019  

    As an official partner of the 2018 FIFA World Cup Russia, Coca-Cola wanted to create a symbol that was authentic to Russia and would win the hearts of millions of people around the world. The brand chose the elegant kokoshnik, a traditional Russian headdress.

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  • Coca-Cola McDonald’s Shout and Share a Coke Sweepstakes

     REGGIE Awards   May 15, 2019  

    Coca-Cola and McDonald’s created a new way to engage with fans during the World Cup tournament, developing noisemakers out of cups for fans and creating a robust online engagement platform for the chance to win prizes and experiences.

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  • Colgate and Walmart Save Water

     REGGIE Awards   May 15, 2019  

    In 2016, Walmart launched “Project Gigaton,” which invites suppliers to join the retailer in reducing greenhouse emissions by one gigaton (one billion metric tons) by 2030. Colgate embraced this challenge by offering Walmart shoppers a way to help the environment without paying extra by simply turning off their bathroom sink faucets while brushing their teeth.

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  • Diageo’s “Decisions: Party’s Over” Virtual Reality Experience

     REGGIE Awards   May 15, 2019  

    Diageo highlighted tragic binge drinking scenarios in a powerful way that allowed consumers to become personally invested and understand the negative effects of alcohol abuse through VR.

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  • Dream in Black

     REGGIE Awards   May 15, 2019  

    AT&T needed to create sales, build brand affinity, and improve consumer intent to purchase with African-Americans.

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