How Cif Used the Champions League Final to Win Over a New Audience | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

How Cif Used the Champions League Final to Win Over a New Audience

To promote its Grease Remover Cream Spray to a new audience, Turkish brand Cif created a campaign that included an influencer, a well-known sports broadcaster, and an activation around one of the world’s biggest annual sporting events.