Case Studies
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Live Music Runs On Dunkin’
REGGIE Awards May 7, 2023Dunkin’ brought fans fun, fuel, and customized giveaways through an all-new activation at marquee music festivals, including Governors Ball, Bonnaroo and Lollapalooza.
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Microsoft Goes into the Breach
REGGIE Awards May 7, 2023To engage Information Security (InfoSec) professionals, Microsoft created “Into the Breach,” a video game experience where InfoSec pros step into the role of a cyber-defense analyst whose organization is under cyberattack.
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Turning Hate into Charity
REGGIE Awards May 7, 2023As a way of denouncing hurtful comments about the LGBTQ+ community from North Carolina Lt. Governor Mark Robinson, Ponysaurus Brewing created a fund in his name and a specialty beer, donating proceeds to LGBTQ+ charities, supported by a cross-media campaign.
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France Isn’t So Far Away
REGGIE Awards May 4, 2023La Madeleine created an omnichannel campaign to attract guest and inspire them to experience a closer and delicious alternative to traveling to France.
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French's Mustard Doughnut
REGGIE Awards May 4, 2023McCormick & Company partnered with Dough Doughnuts to make French’s Mustard Doughnuts to prove that mustard belongs at breakfast.
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From Chaos to Confidence
REGGIE Awards May 4, 2023Whirlpool created a bespoke virtual showroom on Pinterest to help guide shoppers buy the appliances that meet their needs.
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Expect Something More from AAA
REGGIE Awards May 3, 2023The American Automobile Association (AAA) transformed its fleet of 10,000 tow-trucks and drivers into "spokesheroes” to drive consideration of its insurance business.
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How Checkers Petitioned to Make National Fry Day on Friday
REGGIE Awards May 3, 2023Checkers and Rally’s created a petition that ultimately drove coupon downloads and restaurant traffic.
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How Citizens Bank Used an Immersive Art Installation to Successfully Launch in a New Market
REGGIE Awards May 1, 2023In an effort to make an unforgettable first impression as it entered the New York market, Citizens Bank created a data-driven, immersive experience that evoked the energy, creativity, and resiliency of New Yorkers.
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How Magnum Used a Digital Luxury Auction to Launch a New Decadent Ice Cream Flavor
REGGIE Awards May 1, 2023To launch the new Double Gold Caramel Billionaire flavor, the Unilever Singapore-owned Magnum ice cream brand created “The Magnum Pleasure Auction” — a limited time mobile game that resembled a luxury auction.
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A Support Group in the Metaverse
Internationalist Digital Solutions April 27, 2023Narcotics Anonymous created the first Narcotics Anonymous meeting in the metaverse.
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CANAL+ Installs a Billboard in the Metaverse for Season Two of Validé
Internationalist Digital Solutions April 27, 2023Canal+ installed an OOH billboard in Grant Theft Auto V, an iconic video game, to drive awareness of the launch of season two of Validé.
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How Cam-Am Used a Content Series to Sell Out its Latest ATV
Internationalist Digital Solutions April 27, 2023Cam-Am created a content series dispelling the myth that farmers and ranchers are old and unsophisticated to drive sales of its newest ATV.
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Uncharted Playgrounds: The Airbnb for ATVs
Internationalist Digital Solutions April 24, 2023BRP-X created the Uncharted Playgrounds platform to give ATV riders a chance to explore new terrains and landowners an opportunity to scale their business.
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A Retro Mobile Phone Game Promotes a Hotel Loyalty Program
Internationalist Digital Solutions April 23, 2023French hotel brand Accor invoked the memory of a 1980s mobile phone game to attract new members to its loyalty program.
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How Sea-Doo Used SEM to Overcome Supply Chain Issues and Increase Sales
Internationalist Digital Solutions April 23, 2023With the brand enduring a product shortage caused, in part, by the global supply chain crisis of 2021, Sea-Doo quickly pivoted its marketing strategy, embracing a much longer sales cycle that focused on capturing and maintaining consumer attention versus driving short-term sales.
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How Volkswagen Used Twitch to Reach an “Unreachable” Audience
Internationalist Digital Solutions April 23, 2023In order to reach an “unreachable” ad-blocking audience, Volkswagen leveraged popular live-streaming platform Twitch and hosted a Rocket League tournament in which the brand just happened to also discuss features of its brand new Polo compact car model.
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This Outdoor Equipment Brand Created a Community of Shared Camping Rituals
Internationalist Digital Solutions April 23, 2023Outdoor equipment company Atmosphere promoted awareness by encouraging campers to share their favorite camping rituals online.
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TIM Created a Lyric-Less Song to Bring Attention to the Silence of Abuse Victims
Internationalist Digital Solutions April 23, 2023Women in Brazil are often silent in the face of abuse. To bring attention to this issue, telecom company TIM worked with a team of female singers and influencers to produce and promote a lyric-less song that represented the silence of victims of abuse.
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Integrating Digital In-Stadium OOH Marketing with Live Action on the Field to Promote Pet Food
Internationalist Digital Solutions April 22, 2023Pet food brand Ultima capitalized on in-stadium LED screens to engage soccer fans.
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