Case Studies
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HRC Flies the Reality Flag for LGBTQ+ Americans
Multicultural Excellence Awards December 10, 2022To support the Equality Act for LGBTQ+ Americans, the Human Rights Campaign (HRC) created a Reality Flag, an alternate version of the American flag, and promoted it via a cross-media campaign.
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Procter & Gamble Gives Voice and Name to Asians
Multicultural Excellence Awards December 10, 2022Procter & Gamble’s first AAPI campaign, “The Name,” was launched in sync with Asian-American and Pacific Islander Heritage Month (APAHM), emphasizing the importance of AAPI birth names.
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The Micropedia of Microaggressions
Multicultural Excellence Awards December 10, 2022Canada’s largest Diversity, Equity, and Inclusion (DEI) organizations joined forces to create The Micropedia of Microaggressions website, an initiative to educate Canadians on the concept of microaggressions.
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There Is No Escape Like Home
Multicultural Excellence Awards December 10, 2022A Ford Escape ad campaign promoted the vehicle to South Asian audiences in the Greater Toronto Area during the Diwali season.
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Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales
In-House Excellence Awards September 29, 2022Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.
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How the AHN Orthopaedic Institute’s “Fewer Stitches” Campaign Used Baseball to Drive Awareness of its Services
In-House Excellence Awards September 29, 2022The AHN Orthopaedic Institute leveraged its status as the official medical provider of the Pittsburgh Pirates to promote its minimally invasive services and quell the fears of its target audience.
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HP Notebooks. Work Better.
In-House Excellence Awards September 29, 2022HP created a hero film featuring Markus — a change reluctant protagonist that mirrors the unique elements of German business culture, mindset, and values — to show tech decision makers how HP Notebooks enable more flexibility in the new hybrid environment.
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Bai Boost Fights Gender Discrimination in Gaming
In-House Excellence Awards September 28, 2022Beverage brand Bai Boost drew attention to the harassment of women in the gaming world and created a bot to intercept negative comments online and turn them into positive ones.
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T-Mobile Goes All-Digital to Drive Sales of 5G
In-House Excellence Awards September 28, 2022T-Mobile promoted its new 5G home internet service with an all-digital campaign helmed by its in-house agency.
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Molson Coors Brewing Company
In-House Excellence Awards September 27, 2022To celebrate its partnership with Team Penske and the unveiling of The Blue Deuce, the smoothest car in NASCAR, Keystone Light designed the smoothest grill in the world and awarded it to one lucky fan during the biggest grilling weekend of the year.
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Pepsi Promotes an Alexa-Accessed Sampling Opportunity
In-House Excellence Awards September 27, 2022Pepsi promoted a sampling program for a cocktail mixer that was operated through voice-activated devices like Alexa.
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Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
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Valley Bank Does an Internal Podcast
In-House Excellence Awards September 27, 2022Valley Bank created an in-house podcast, amplifying the voices of staff members across the organization, from C-suite executives to interns.
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CVS’s One Step Closer COVID-19 Vaccination Campaign
In-House Excellence Awards September 26, 2022What will the COVID-19 vaccine bring you one step closer to? This is what CVS Health asked in an omnichannel campaign encouraging people to get vaccinated. The One Step Closer campaign directly resulted in 3.3 million Americans getting vaccinated at CVS Health.
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LIFEWTR Life Unseen
In-House Excellence Awards September 26, 2022To expose and combat representational blind spots, LIFEWTR embarked on a multi-platform collaboration with 20 diverse creatives, including renowned designer, editor, and producer Issa Rae, to elevate underrepresented creatives, inspire artists and solidify the brand as an ally to the creative generation.
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Splash Blast TikTok Campaign and #TheSplashdance Challenge
In-House Excellence Awards September 26, 2022The Splash Blast flavored bottled water beverage launched on a new platform, targeting a new audience with the #TheSplashDance Challenge on TikTok.
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This Brand Dialed Up the Nostalgia to Connect with Generation X on Social Media
In-House Excellence Awards September 26, 2022To connect with the very brand-resistant generation X audience, Klondike turned back the clock and dialed up the nostalgia, turning its social feeds into a celebration of ’80s and ’90s culture and engaging 40-to-55-year-olds with content that hearkened back to their childhoods.
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Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers
In-House Excellence Awards September 26, 2022To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.
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How Molson Coors Inserted Itself into a Cultural Moment Without Buying a Sponsorship
In-House Excellence Awards September 25, 2022When Molson Coors recognized that its Coors Banquet brand had become a key part of a hit TV show, the company sprang into action, inserting itself into the cultural moment while never actually paying for sponsorship or product placement.
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How Upwork Showed Hiring Managers a Whole New World of Candidates
In-House Excellence Awards September 25, 2022Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.
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