Case Studies
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This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch
In-House Excellence Awards September 25, 2022After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.
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With Its Beach Coupon Campaign, Swoop Put a New Spin on the Classic Limited-Time Offer
In-House Excellence Awards September 25, 2022With limited-time offers no longer creating the urgency they once did, Canadian Airline Swoop got clever, sculpting a “coupon” into a Mexican beach and running an offer that expired when the tide washed the coupon away.
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Barefoot Cellars Partners with OREO
In-House Excellence Awards September 24, 2022Barefoot Cellars and OREO Thins partnered to create an adult version of a favorite childhood food and beverage combination.
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How Pepsi Elevated Historically Black Colleges
In-House Excellence Awards September 24, 2022When the Pepsi South Division marketing team was selected as the primary beverage sponsor of the Southwestern Athletic Conference (SWAC), a collegiate athletic conference comprised of 12 HBCUs in the Southwestern part of the United States, PepsiCo wanted to use the opportunity to make a spot that elevates and celebrates HBCU culture.
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L’Oréal Leverages YouTube and CTV
In-House Excellence Awards September 24, 2022L’Oréal promoted Maybelline products with a media plan focused exclusively on YouTube on connected TVs.
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St. Jude’s Powerful Campaign Raised Millions
In-House Excellence Awards September 23, 2022Inspiration4 had a $200 million fundraising goal for St. Jude, which was exceeded thanks to the generosity of Jared Isaacman, who commanded the spaceflight. This historic mission helped fund the Inspiration4 Advanced Research Center on the St. Jude campus in Memphis, Tennessee.
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This Exhibit Aimed to Inspire — And It Succeeded
In-House Excellence Awards September 23, 2022Spin Master used Kinetic Sand to make a multi-sensory exhibit people could touch, play, and co-create. To help gain traction for Kinetic Sand in Q4, Spin Master created an ever-changing, ever-flowing, interactive experience, putting creative joy into the public's’ hands, letting their creativity flow freely.
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Deloitte’s “Move on What Matters”
In-House Excellence Awards September 22, 2022“Move on what matters” training turned into a rally cry that Deloitte values are bigger than sales. The company wanted to build better relationships with clients. To do this, four veteran leaders who are known for nurturing client relationships told stories of how they did it.
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Logitech Makes Sure Play Never Ends for Gamers
In-House Excellence Awards September 21, 2022To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.
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Tabitha Brown Sunshine Seasoning
In-House Excellence Awards September 21, 2022McCormick partnered with social media personality Tabitha Brown on the creation of a new seasoning, then promoted and sold the product online.
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Chevron Redesigns Its Intranet to Be More Customized and Engaging
In-House Excellence Awards September 20, 2022Chevron redesigned its intranet website to engage its workforce and create a better, more personalized web experience.
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Citi Bike Turns Rides into Meals for Children
In-House Excellence Awards September 20, 2022Citi turned bike riding into a means of driving donations to No Kids Hungry during the holiday season.
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How Merrell Brought Joy to the Outdoors
In-House Excellence Awards September 20, 2022Merrell drove brand awareness among younger consumers through transformational design changes and integrating more joy into its marketing imagery and messaging.
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Panadol Shows You How to Take Care After a COVID Vaccine
Internationalist Innovation in Media August 31, 2022To educate consumers about the side effects of a COVID vaccine, Panadol launched "Take Care," a full funnel, multichannel activation.
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Ecolab Wants to Give You Back Your Social Life
Internationalist Innovation in Media August 29, 2022To promote its Ecolab Science Certified public health and food safety program, and to encourage consumers to get back into the world after COVID, Ecolab created a multi-faceted content campaign in collaboration with sports legend Magic Johnson.
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The Ad Break the BHF Never Expected to Be In
Internationalist Innovation in Media August 29, 2022A health scare involving Danish soccer star Christian Eriksen prompted the British Heart Foundation (BHF) to create an ad promoting CPR education and its "How to Save a Life" website, aired during coverage of Euro 2020 games.
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This Bank Connected to Younger Generations with Gaming
Internationalist Innovation in Media August 29, 2022To connect with younger generations, Crédit Agricole adapted its products to their needs.
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This Data-Driven Campaign by Walgreens Saved Thousands of Lives
Internationalist Innovation in Media August 29, 2022In the face of a public health crisis, Walgreens created a tool that allowed the brand to identify individuals who were likely to want to receive a COVID-19 vaccine before they had even begun to seek out an appointment to receive one.
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Domino’s Let This Inexperienced Twitch Influencer Create Its Newest Pizza
Internationalist Innovation in Media August 28, 2022With the goal of earning greater market share in the Spanish market by connecting with society’s most active pizza eaters — young people — Domino’s tasked a Twitch influencer who had no culinary background with creating his own “gaming-flavored” pizza. The brand live-streamed the entire process and then sold the resulting recipe in stores.
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How The North Face Created Its Powering Further Together Campaign
Internationalist Innovation in Media August 28, 2022For a brand built on the culture of exploration, The North Face, what was its relevance now that people were largely restricted to their homes, due to the pandemic?
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