Media Measurement and Millennials: Key Insights and Strategies

This event is over.

In this webinar, you will hear findings from two recent studies on media measurement and millennials. The first analysis will help marketers better understand the clear differences between TV and digital measurement data, provide a simple roadmap to properly assess and compare the measurement of TV and digital platforms, and offer marketers advice on what questions to ask their media agencies. The second analysis will inform marketers on how millennials are influenced by media platforms, including TV and Digital, and reveal insights about millennials that all marketers can apply to develop winning strategies against this key audience.