Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI | Webinars | Events & Webinars | ANA

Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI

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Leveraging the Digital Experience Capability Model

Actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.

when

Start: Wednesday, November 20, 2024 at 1:00pm

End: Wednesday, November 20, 2024 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Jake Athey
Vice President, Sales and Go-To-Market, DAM and PIM
Acquia

Jake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert on DAM and PIM, Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences. He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.

Jake joined Acquia via its 2021 acquisition of Widen, where he led all marketing, sales, and customer experience efforts pivotal to Widen’s growth and transformation story and rise to become a leader in digital asset management trusted by hundreds of the world’s most ambitious brands.