Pinterest Predicts: The Not-Yet-Trending Report

Today, the speed of trends makes it impossible for consumers and brands to keep up. Because of this, investing in trends may feel futile and frustrating. But not all trends move at this blink-and-you’ll-miss-it pace. So how can you know which trends are worth your investment? Consider the source. The key to predicting meaningful consumer shifts is trendspotters, who forecast trends, rather than trendsetters, who perpetuate them. Join Pinterest and learn how to unpack how to tell the difference—and why it matters for both consumers and brands.