Sponsorship & Experiential Marketing

Opening Remarks (11:00am - 11:10am) 

Roundtable Discussion (11:10am - 11:20am)

I. With The Event Playground, Build, Rehearse and Experience Your Entire Show Before You're at the Venue (11:20am - 11:55pm)
The greatest companies in the world invest heavily in keynote presentations, tradeshows, conferences, innovation centers and brand experiences to engage audiences, make important statements and earn trust. These singular moments in time are catalysts for growth, good vibes and great press. However, almost all planning takes place prior to being on-site. Production teams are speculating as to how the event will play in the actual location, and senior leadership has no idea what to expect of the content, the screens, or the venue. C-Suite executives have to fly in from all corners of the globe just to find comfort rehearsing in the actual space. What if there were a better way, where your entire team could have absolute confidence and certainty around how the show will look and play and execs could experience the entire show in its full context, all before ever stepping foot in the venue? Introducing, The Event Playground. 

Speakers:
Jason Metz, Chief Growth Officer, Mile 80
Ryan Sheffer, CEO and EVC, Mile 80

II. Flooding the Channel With Event Content (11:55am - 12:30pm) 
Eventmind (eventmind.ai) is an AI system that enables marketers to create a wide range of post-event content including blog posts, newsletters, press releases, sponsored posts, video edit lists and more. Already trialed successfully this year at Cannes Lions, Possible and SXSW, the system removes the friction from the creation and monetization of content - in this case, between the live show and the follow up. Attendees will learn how to “flood the channel” with thought leadership that works without a band of humans hustling behind the scenes.

Speaker:
Piers Fawkes, President, PSFK

III. Elevating & Evolving Legacy IP: A Dead & Co. Case Study (12:30pm - 1:05pm) 
When Dead & Company set up shop at the Sphere for its Dead Forever Las Vegas residency, Hatch.im was tasked with envisioning and creating the Dead Forever Experience – a free 13-week happening filled with immersive exhibitions and interactive activities spread over 22,000 feet. Join the Hatch.im team as they reveal how they successfully explored and elevated the Dead & Co.’s unparalleled legacy. 

Speaker:
Carter Reese, President and Co-Founder, Hatch.im

Closing Remarks (1:05pm -1:10pm ET) 

**Schedule subject to change

SPEAKER BIOS


Jason Metz, Chief Growth Officer, Mile 80
For over 20 years, Jason has been at the forefront of modern marketing and communications, helping leading brands across verticals expand their reach, impact and connection with their most important audiences.As a strategy and growth lead for agencies within the Omnicom and Publicis ecosystems, as well as a 5-year stint leading business development and client services at startup Brand Influencers, Jason has driven hundreds of millions of dollars in new business wins and shaped dozens of award-winning campaigns for clients including Porsche, P&G, L'Oreal, Pizza Hut, Sparrow Health System, Bridgestone Firestone, Forever21, Beam Suntory, HSBC, Adidas, IBM, J&J, Conde Nast, ESPN, Bacardi, Anheuser-Busch, the city of Las Vegas and many others.Equal parts business strategist, marketer, content creator and client relationship lead, Jason's true passion is winning at the game of attention - helping brands earn their unfair share by tapping into what matters most in culture.

He helped Porsche launch the Panamera, Adidas embrace experiential to reinvent their youth sponsorship strategy, P&G, Anheuser-Busch, Kia and A&E launch their first-ever influencer campaigns, Wakefern and Home Depot reformat their retail presence to put the customer at the center, and GQ, Nat Geo, KultureCity and NBA hall-of-famer Dominique Wilkins launch into web3.Jason is passionate about the evolving experiential landscape and the role it plays in allowing brands to tell their stories and break through the noise, and takes pride in having a well-rounded understanding of where culture is and where it's headed.

Ryan Sheffer, CEO and EVC, Mile 80
As founder and CEO of Mile 80, Ryan Sheffer sits at the intersection of film and technology, building the content studio into a creative powerhouse, servicing the world’s largest brands with efficient and high quality commercial video production, with a focus on crafting the best digital experiences in the live events space. Clients include Amazon, Google, Intuit, Siemens and AMD.

Over the past 22 years, Ryan has run the gamut of creative development, deployment and execution - beginning as a digital-savvy video editor bringing legacy brands into the future, then as quality control for some of the first content made for new web formats and streaming distribution, and as an early adopter across a range of technology, working with Red cameras as early as 2007.

Ryan taught himself to code in 2012 when he saw how inefficient video files were compared to apps, inventing his own editable html-based video file format called LookAlive. In 2014, Ryan created an AI-driven automated video system that got millions of views on social media. He’s been an editor, cinematographer, producer, writer, director, and even performer in content for the largest brands in the world.

A prolific content creator, Ryan has delivered tens of thousands of videos to every conceivable platform - from the earliest smartphones to cinema. He produced his first feature film in 2010 for web streaming on Hulu. Ryan has also been a regular on the speaking circuit, from programs on creating fully digital post-production workflows at NAB to courses on digital video production and brand storytelling at USC, LMU, and the University of Washington.

Piers Fawkes, President, PSFK
Piers Fawkes, a globally acclaimed authority on trends, retail, and consumer behavior, is the founder and CEO of PSFK, an award-winning trends insights agency. He has a profound impact on helping major brands and retailers navigate the future of retail through cutting-edge research, insights, and thought leadership. Piers' expertise has been featured in top publications like The New York Times, Forbes, and Fast Company, and he is a sought-after speaker at prestigious events such as SXSW and the NRF Big Show. Additionally, as the Fractional Chief AI Officer at Broad mind, he pioneers AI strategies that accelerate innovation and efficiency. Piers is passionate about enabling brands to stay ahead of the curve by capitalizing on emerging trends and opportunities in an ever-evolving consumer landscape.

Carter Reese, President and Co-Founder, Hatch.im
Carter Reese is President and Co-Founder of Hatch.im, an LA-based experiential marketing agency that seamlessly marries strategy, production and creative. With deep roots in the music industry, live events and broadcast and online media, he has successfully created and executed award-winning immersive experiences for global brands including Sephora, The Quail, A Motorsport Gathering, Warner Bros., PMC, iHeart Radio, RocNation, the NFL, Riot Games, EA, Converse, NY Fashion Week, Rolex, Pepsi, and Nestle.