Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI and More

We're excited to unveil the new ANA Ethics Code of Marketing Best Practices, a framework of high-level principles, guidelines, resources, and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising – shaped by your peers on the Ethics Code Steering Committee. Our vision is to advance an accountable and ethical marketing ecosystem for brand growth through a central Code of Ethics.

Join us as we dive into the Code to provide an overview of what’s included and how to use it. We’ve developed a three-part webinar training series to cover two sections of the Code in each training session.

In this last training session, senior staff from the Center for Ethical Marketing will walk you through these sections of the Code:

Regulated Products and Services

• Alcohol
• Cannabis
• Health
• Games, Contests and Sweepstakes

Digital Innovation

• AI, Generative AI and Machine Learning
• Mitigating Against Potential Bias
• Ensuring Data Privacy
• Transparency, Notice and Explanation
• Providing Human Oversight and Review for Sensitive and High-Risk Scenarios
• Protection of Intellectual Property Rights

If you missed or want to review the first two training sessions, you can access the recordings through the links below. ANA members who view all three Ethics Code Training Sessions will receive a certificate of completion.

Ethics Code FUNdamentals Training Webinar Series:

• Best Practices for Respecting Consumers: DEI, Privacy and Security
• Best Practices for Reaching Your Intended Audience: Ethical considerations for marketing offers/claims and to specific audiences (older adults, children and disabled) 

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