In-House Agency Committee Meeting, Hosted by The Wonderful Company
when
Start: Thursday, December 12, 2024 at 9:30am
End: Thursday, December 12, 2024 at 2:30pm
WHERE
11444 West Olympic Blvd.
5th Floor WOW Room
Los Angeles, CA 90064
Registration Pricing
Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
---|---|---|---|---|---|---|---|---|---|
Registration | |||||||||
Attend In-Person | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
Will Not Attend | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A |
I. NETWORKING BREAKFAST (9:30 – 10:00a.m. PT)
II. WELCOME AND INTRODUCTIONS (10:00 – 10:20a.m. PT)
III. MEMBER ROUNDTABLE DISCUSSION: FINDING YOUR IN-HOUSE CHAMPION (10:20 – 11:00a.m. PT)
No matter the size of your in-house team, its capabilities, or the brands you service, the best in-house agencies strive and survive because there are senior leaders fully supporting their growth. These internal champions of in-housing are instrumental in making marketing a priority within their organizations. During this roundtable discussion, tell us about the champions supporting your in-house team. If you haven’t found that champion yet, ask questions of the group to learn how you can earn more internal support for in-housing.
IV. WALMART: INSIDE THE IN-HOUSE CREATIVE STUDIO (11:00 – 11:35a.m. PT)
In Playa Vista, Walmart has opened a massive 80,000 square-foot studio space that will operate as the brand’s new creative epicenter. Home of Walmart’s internal agency of record, Walmart Creative Studio, the new space boasts a sound stage, recording studio, daylight studio, social photo studio and an array of editing and post-production suites. David Hartman, vice president of creative, will walk us through the development and use cases of this state-of-the-art facility.
Speaker:
David Hartman, VP Creative – Walmart
V. BREAK (11:35 – 11:50a.m. PT)
VI. LA METRO & KEVANI: HARNESSING HYPERLOCAL STRATEGIES IN OUT OF HOME TO ELEVATE BRAND IDENTITY (11:50a.m. – 12:25p.m. PT)
In this presentation, discover how LA Metro used contextual content during sporting events, holidays and cultural occasions to drive brand awareness. This use of hyperlocal campaigns is an excellent case study that highlights the power of content and location to connect with an audience.
Speakers:
Kevin Bartanian, CEO – KEVANI
Maria Murrow, Marketing Strategy Manager – LA Metro
VII. THE WONDERFUL COMPANY: EVOLVING TALENT: BUILDING AN ADAPTABLE, RESILIENT, AND AI-READY IN-HOUSE AGENCY (12:25 – 1:00p.m. PT)
Our final presentation will feature our meeting hosts, Wonderful Agency (in-house agency of The Wonderful Company), talking about the impact AI has had on their creative operations. Learn how they are leveraging emerging technology to upskill existing talent and react to changes in the competitive landscape.
Speaker:
Jamie Lewis, SVP Digital Strategy – The Wonderful Company
VIII.NETWORKING LUNCH (1:00 – 2:00p.m. PT)
IX. WONDERFUL AGENCY TOUR (2:00 – 2:30p.m. PT)
Our day will end with an exclusive tour of Wonderful Agency and the facilities that drive their success.
Webinar information, if available, will be provided to registrants only.