Production Management Committee Meeting

THIS MEETING IS OPEN TO PRODUCTION CONSULTANTS. IF YOU ARE A PRODUCTION CONSULTANT AND WOULD LIKE TO ATTEND, PLEASE CONTACT PETER KENIGSBERG (pkenigsberg@ana.net) TO COMPLETE YOUR FREE REGISTRATION.

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

III. 2025 SAG-AFTRA COMMERCIALS CONTRACT (11:10 – 11:45a.m. ET)
The SAG-AFTRA Commercials Contract, negotiated by the Joint Policy Committee, represents $1.1B in annual spend by advertisers. Negotiations for the 2025 Contract begin in February. Join us for a discussion of the top issues the industry will face in the 2025 negotiations.

Speakers:
Michael Isselin, Legal Counsel, Joint Policy Committee – DLA Piper
Stacy Marcus, Chief Negotiator, Joint Policy Committee – DLA Piper

II. VITALANT: LESSONS IN DIGITAL ASSET MANAGEMENT (11:45a.m. – 12:20p.m. ET)
Our meeting will continue with a presentation by Denise Gotcher, Director of Brand Experience and Creative Solutions at Vitalant, on her team's transition to a new digital asset management (DAM) system earlier this year. Here, Denise will walk through the transition process from one solution to another, how her team has utilized the DAM system, and the impact it has had on their overall creative process.

Speaker:
Denise Gotcher, Director, Brand Experience & Creative – Vitalant

IV. BREAK (12:20 – 12:25p.m. ET)

V. SUSTAINABILITY IN MEDIA PLANNING: HOW BRANDS CAN START REDUCING CARBON EMISSIONS IN ADVERTISING (12:25 – 1:00p.m. ET)
Worldwide, carbon emissions must be reduced by two-thirds over the next decade to avoid hitting a dangerous global warming threshold. Every thousand ad impressions, of which there are billions each day, emit between 50-1500+ grams of CO2, due to the energy used by data centers around the globe. One thousand impressions, then, is roughly the equivalent of taking a 10-minute drive in a standard gas-powered vehicle in terms of carbon impact — and the ad industry makes that drive billions of times per day. Author of the report, Jason Trubowitz, will detail the major findings and recommendations for marketers to better manage their sustainability efforts.

Speakers:
Gabi Kay, Head of Product, Creative and Production - Scope3
Jason Trubowitz, SVP, Media and Measurement Leadership Initiative Lead – ANA