Promoting Gender Equality

Buick took a stand for gender equity in sports by using the brand’s NCAA partnership to launch a first-of-its-kind effort: the #SEEHERGREATNESS campaign. As the automotive brand with the highest percentage of female buyers, Buick took advantage of its opportunity to be an ally and help increase visibility for women's sports.

GEM is a data-driven methodology that identifies unconscious bias in advertising and programming. Hear more about this methodology and how several companies are using GEM & its predictive drivers to impact their creative decisions, determine optimal media environment and drive ROI.

In this video, learn how an initiative to help fight gender bias and establish more gender equality through marketing and advertising came about and what tools will be available at the university level.

Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.

This report from Extreme Reach leverages AI and machine learning, supported by human quality check, to scan and analyze ads across a range of diversity categories. The results provide the marketing industry DEI benchmarks, enabling the ability to set goals and more easily adopt accessibility practices within advertising.

The best ads are ones where people feel included, represented, and part of a larger community. For the LGBTQ+ community, who haven’t been historically included (and have faced discrimination), feeling seen in mainstream media is huge.

To recognize the International Day of Trans Remembrance, P&G’s Pantene hosted a quinceañera for 44-year-old transgender women, allowing her to finally “come out” as a woman in the Mexican tradition and surrounded by her family and friends.

Brand purpose plays a significant role in influencing the purchasing decisions of consumers, particularly gen z and millennials. This younger cohort is looking for brands to be authentic and use their platforms to drive change, and impact communities, movements, and policy.

In this webinar, learn more about the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships.

Marketers can elevate the role of women in esports by supporting infrastructure development and engagement in gaming communities.

Verizon shared some of its approaches to elevating women in the field of esports.

Wunderman Thompson Intelligence released a new report exploring emerging trends in inclusion, revealing a powerful role for brands.

SeeHer and dentsu collaborated on a proprietary research study to understand consumers’ attitudes around gender equality. This third report of a three-part series explores how different generations perceive the state of women’s equality in the U.S and the path to progress.

As a brand that believes progress is possible and beneficial for all, Johnnie Walker felt it had a responsibility to support those forging the future of America. Johnnie Walker seized Women’s History Month by introducing Jane Walker to celebrate the achievements of women, the men supporting them, and their shared journey toward gender equality.