How Purpose, Inclusivity, & Bolstering LGBTQ+ Representation Can Lead to Business Growth | Pulse | Industry Insights | All MKC Content | ANA

How Purpose, Inclusivity, & Bolstering LGBTQ+ Representation Can Lead to Business Growth

Brand purpose plays a significant role in influencing the purchasing decisions of consumers, particularly gen z and millennials. This younger cohort is looking for brands to be authentic and use their platforms to drive change, and impact communities, movements, and policy.