Digital Transformation
In the span of one decade, digital media has completely changed the way customers act, and as a result, the way brands do business.
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There's Less and Less Daylight Between CMOs and CIOs
B2C November 5, 2021When CMOs and CIOs collaborate the results include more engaged customers and healthier returns from marketing technology investments. However, without both sides first agreeing on governing principles, merging marketing and IT teams may end up being a wasted exercise.
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Transcending the Transaction: Resurrecting Customer Experience Post-COVID
Leading Edge September 19, 2021Digital Experience and Marketing Technology Executive Shiva Mirhosseini shared her thoughts on how COVID-19 disrupted the health care industry, what organizations are doing to harness that disruption, and what it all means for marketers.
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A Guide to Improving the ROI of Your Digital Customer Experience
Knowledge Partners September 3, 2021Learn why digital transformation puts customer intent at the center of the user experience, creating an entire ecosystem that relies on a healthy mix of automation and personalization.
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Digital Transformation: Building a Program for the Road Ahead
Event Recaps August 26, 2021Speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Digital Transformation in the Age of Disruption
Conference Session Videos August 17, 2021In this video, Jennifer Brink at Bloomin’ Brands discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.
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Freddie Mac Single-Family/Digital Transformation
B2 Awards August 12, 2021Freddie Mac’s strategic objective was to reimagine the entire mortgage experience, end to end, with digital at the core, and provide increased opportunity for greater numbers of qualified individuals to realize the American dream of home ownership.
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The Drum Digitally Transforms with Pandemic-Proof Online Festivals
B2 Awards August 12, 2021By digitally transforming its entire live events division during the pandemic, The Drum, a leading global publisher for the marketing and media industries, secured pre-sold revenue and created a sustainable business model for the future.
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2RM B2B Marketing Guide: Digital Experience
Knowledge Partners August 9, 2021In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.
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The Digital Transformation of an Iconic Brand
Conference Session Videos July 21, 2021In this video, hear why Little Caesars evolved from creating content to creating conversations, and how that has had a significant impact on the business over the last 18 months.
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Accelerated Digital Transformation
Event Recaps March 25, 2021In this session, Qualified, a conversational marketing company, shares its hybrid approach to serving consumers by leveraging AI, personalization, and human interaction.
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Google and Western Union: Driving Transformation Through Crisis
Webinar Rewinds December 3, 2020In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.
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Driving Digital Transformation at Spark44
Event Recaps October 16, 2019After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.
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Domino’s: From Bad Pizza to Machine Learning
Event Recaps September 19, 2019Domino’s shared the story of its brand transformation and how embracing innovation led it to create its most recent campaign, “Points for Pies,” which leveraged AI and celebrated the love of pizza around the nation.
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How Data and Technology Can Keep Marketers Relevant
Event Recaps September 12, 2019SAS Institute explained how marketing teams can and should use data and technology to make us more efficient while still maintaining authentic human connection.
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Mastering B2B Marketing in a Digital Age
Event Recaps May 30, 2019Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.
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Digital Transformation at Campbell Soup Co.
Event Recaps May 9, 2019Campbell Soup Co. discussed some aspects of its digital transformation.
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An Inside Look at NVIDIA’s Digital Transformation
Event Recaps April 18, 2019NVIDIA has modernized its marketing organization with the power of data science, automation, and artificial intelligence.
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Mars Inc.’s Mission to Media Transformation
Event Recaps April 11, 2019Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.
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The Future of B2B Marketing?
B2B March 6, 2019Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.
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Martech for the Future: How Innovators are Engaging Audiences with VR and AR
Event Recaps January 17, 2019Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.
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