DEIB: Resources
This is a compilation of resources, helpful guides, and research that aid in inclusive growth within the marketing industry. Diversity, equity, inclusivity, and belonging (DEIB) forward-approaches help foster equality for all and champion growth internally and externally at organizations. See ANA's DEIB Resource Center here.
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Marketing Graduates Need Jobs – This Tool Can Get Them There
Industry Insights July 10, 2023The last few years have been anything but uneventful! Not even colleges and universities have been spared. Faced with declining enrollment, an uptick in trade school affinity, and students’ prioritization on quality of life – academia has (finally) been persuaded to provide a more in-depth answer to the question being routinely posed by nervous students.
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The 2023 CMO’S Guide: A Compendium of Cases from Brands Driving Business Growth Through Sustainability and Inclusive Innovation
CMO Content June 20, 2023As leading companies bake sustainability into their business growth strategies, there is a unique opportunity for marketers to bring a deep knowledge of customer needs and cultural insights to the table. This compendium provides case examples to help all CMOs accelerate their progress and drive more growth.
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Spending on Diverse Suppliers, by the Numbers
Money Slides June 10, 2023American Family Insurance shares data from the Financial Services Roundtable for Supplier Diversity that calculates how much money was spent in 2021 on diverse providers of services ranging from marketing to IT, from accounting to legal services, and how many jobs in each category were supported by the spending.
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Birth of a Planet — Bringing DEI Into Focus
Event Recaps June 8, 2023Tilt Creative + Production shared how it pivoted from a generic mural to a historical documentary celebrating a newspaper, founded by 13 former slaves, to demonstrate its brand ethos.
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DEI in Marketing
ASK Answers June 1, 2023ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"
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DEI Internally
ASK Answers June 1, 2023ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"
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Marketing to the LGBTQ+ Community
ASK Answers May 17, 2023How can I reach the LGBTQ+ community in a meaningful way?
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Marketing to Asian Americans
ASK Answers May 16, 2023How can my brand authentically connect with the AAPI community?
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Marketing to Veterans
ASK Answers May 16, 2023How can my brand effectively market to the veteran community?
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Supplier Diversity
ASK Answers May 2, 2023How are brands ensuring diversity among their suppliers and partners?
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Putting DEIB Front and Center
Social Impact April 24, 2023Since the murder of George Floyd in 2020, many nonprofit organizations have re-examined their efforts to integrate DEIB into everyday practices. From creating toolkits to improving recruiting and hiring activities to being more accountable, nonprofits are improving the culture of their organizations.
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UCLA’s 2022 Hollywood Diversity Report Illustrates the Impact of Diversity Across the Film Industry
Pulse April 19, 2023According to UCLA’s 2022 Hollywood Diversity Report, there is a strong relationship between diversity in films and box office performance. The study found that diverse cast, writers, and directors can lead to commercial and red-carpet success, and that minorities often make up a disproportionate number of moviegoers.
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The Marketing Community’s Support of Diverse Suppliers
Research Reports April 4, 2023This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. One finding is that there has been a notable uptick in investment from the marketing/advertising community toward diverse suppliers.
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AFM Conference Co-Chair Discusses Supplier Diversity Strategy
Industry Insights March 30, 2023The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Simona Rabsatt Butler, senior director of media, events, and sponsorship at Visa.
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A Q&A with Hue Founder & CEO Fahad Khawaja
Industry Insights March 28, 2023According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.
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Are Diversified Media Investments a Key to Meaningful DEIB Progress?
Podcast Clips March 28, 2023PMG’s Parks Blackwell discussed how her organization has started including baselines for diverse media investments across many of its agency contracts, noting that dumping all of the media budget into Google will not open up opportunities or access for other industry players.
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Driving Brand Growth Through Cultural Relevancy and DEIB Ad Measures
Conference Session Videos February 22, 2023AIMM's most recent attribution analysis has validated that culture and DEIB in ads are critical to sales growth, explaining 66% of ads' sales lift and 89% of brand trust lift. In this video, CarMax shared how it has applied cultural insights from briefs to executions to enhance ad effectiveness KPIs.
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How B2B Marketers Can Lead the DEIB Transformation Journey
Conference Session Videos February 22, 2023B2B marketers led digital transformation in their organizations during the pandemic by placing more focus on agility and reorganization, and challenging the status quo. In this session, hear from women who lead marketing at their B2B organizations on their approach to DEIB and what they’ve learned.
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Modeling Inclusion Behavior: How the Research Marries Up to the Practice
Event Recaps February 22, 2023While recruiting diverse talent into the industry is crucial, companies must also create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.
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SeeHer Member Inspiration and Action
Conference Session Videos February 22, 2023If you can SeeHer, you can Be Her. Hear how marketing and media experts utilize their positions to embed DEIB best practices within their organizations' workstreams and about work they put into the market for consumer consumption.
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