DEIB: Resources

The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

How can my brand effectively connect with mothers?

The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.

We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.

How can my brand connect with African American audiences?

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.

Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.

ANA Nonprofit Federation award winners Amy Bobrick of ABD Direct and Tracey Burgoon of DAV took different paths to success but they are equally committed to seeing the sector grow.

Learn how the Los Angeles LGBT Center and Taimi navigated budget constraints to deliver meaningful campaigns that supported the LGBTQ+ community.

AIMM explores its impact on driving multicultural marketing and investment, its pledge for systemic interventions, and resources and tools its providing marketers and suppliers to advance diversity across the marketing ecosystem.

The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.

Industry leaders created this guide to address transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. It offers a roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.

How are brands successfully connection with male consumers?

In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.

How can brands take a stand against hate speech, both online and in the real world?

The fundamentals of brand building remain constant, but how we build brands constantly changes. With all the disruptions that are reshaping how consumers engage with, experience, and buy brands, it's time to reset the bar on creativity for growth.

Google explored the origins of racial bias in camera technology and discussed how it’s improving image technology to be more equitable for people of color.

How can my brand support consumers’ mental health and wellness?

The U.S. Hispanic population continues to grow and evolve rapidly. For marketers, winning Hispanic consumers requires a deeper level of insightful and authentic storytelling so that these growth consumers are not just seen or heard but deeply understood. Learn how to better market to the Hispanic community in the U.S.