DEIB: Resources
This is a compilation of resources, helpful guides, and research that aid in inclusive growth within the marketing industry. Diversity, equity, inclusivity, and belonging (DEIB) forward-approaches help foster equality for all and champion growth internally and externally at organizations. See ANA's DEIB Resource Center here.
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Hispanic Marketing and Language Preference
ASK Answers August 15, 2024Do Hispanic consumers prefer what language they see advertising in?
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Marketing to Indigenous Peoples/Native Americans
ASK Answers July 30, 2024How can brands market to Indigenous and Native American Consumers?
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Best Practices for Portraying People with Disabilities in Advertising
ASK Answers June 26, 2024How are brands depicting and including individuals with disabilities in their communications?
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Marketing to Asian Americans
ASK Answers May 23, 2024How can my brand authentically connect with the AAPI community?
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Marketing to the LGBTQ+ Community
ASK Answers May 23, 2024How can I reach the LGBTQ+ community in a meaningful way?
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Brands and Mental Health
ASK Answers May 1, 2024How can brands support consumer and employee mental health and wellness?
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Marketing to Generation X
ASK Answers April 23, 2024Who is generation X, and how can my brand authentically connect with them?
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4 Experts Weigh in on Sustainable Actions
Pulse April 22, 2024Finding ways to promote sustainable actions, as well as integrate sustainable actions, processes, and products, is essential to doing business ethically and responsibly. Below are some actionable ideas and inspiring thoughts from industry leaders.
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Is the Data and Tech Revolution Detaching Marketers from Humanity?
Podcast Clips April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, has a word of caution for marketers. While data and technology can provide incredible business results, it’s critical to maintain empathy. This is especially true when thinking about issues like inclusion.
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Key Takeaways from the ANA’s 2024 LGBTQ+ Marketing Inclusion Survey
Pulse April 3, 2024Recent findings from the ANA’s latest LGBTQ+ Marketing Inclusion Survey show an upswing in support for LGBTQ+ representation in marketing. For instance, the report found that 55 percent of marketers participate in some form of LGBTQ+ marketing, with a resounding 97 percent believing inclusivity has a positive brand impact. Rainbow-washing has decreased, with inclusive marketing becoming more of an all-year occurrence, rather than just a Pride-month moment.
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Unleashing the Power of Gender Equitable Media and Advertising for Global Growth
Webinar Rewinds April 3, 2024In this webinar, discover groundbreaking insights from SeeHer and denstu’s most recent study, Global Perceptions of Progress of Gender Equality. Speakers revealed the high expectations consumers have of brands and platforms to shift societal perceptions and elevate the stature of women worldwide.
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Best Practices for LGBTQ+ Marketing Inclusion: Internally and Externally
POVs April 2, 2024The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.
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Key Takeaways from SeeHer’s Latest Report on Gender Equality
Pulse March 14, 2024The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.
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Marketing to Moms
ASK Answers March 14, 2024How can my brand effectively connect with mothers?
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For Diversity in Advertising to Stick, It Must Be Considered in More Places
Leading Edge March 7, 2024The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.
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Women in the Workplace & in Media: Recent Trends & Case Studies
Pulse March 1, 2024We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.
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Marketing to African Americans
ASK Answers February 22, 2024How can my brand connect with African American audiences?
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A Diversity Report for the Advertising/Marketing Industry (2023)
Research Reports February 15, 2024This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
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Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
POVs January 25, 2024AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.
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Creative Activism: Driving Impact for the Black Community Through Grassroots Campaigns
Budgeting Brilliance January 23, 2024Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.
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