Sustainability: Best Practices & Resources
Sustainability is a hugely important initiative and responsibility all marketers and companies should have. ANA's Society and Sustainability Collective seeks to provide members with resources, best practices, case studies, and research on how to foster better practices that help society at large. Some of these priorities and topics include mental health and wellbeing, diversity, equity, inclusion, and belonging, as well as protecting the environment.
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Brand and Sustainability: The Planet, People, and Society
ASK Answers April 9, 2024How are brands embracing and promoting sustainability?
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Valuing Sustainability Perceptions
Event Recaps February 21, 2024The Brand Finance Sustainability Perceptions Index quantifies the value of sustainability perceptions for the first time.
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How Marketing Mix Modeling Can Become a Powerful Tool for Sustainable Business Performance
Knowledge Partners February 9, 2024Can marketing reconcile business performance and sustainability goals? Ekimetrics believes so, through the right marketing mix model.
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Sustainability Report Template
Tools January 21, 2024A comprehensive template for creating a sustainability report.
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Sustainability Assessment Template
Tools January 1, 2024A comprehensive assessment of your organization's current level of sustainability.
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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet
Conference Session Videos December 4, 2023In this video, learn how HP's Jose "Pepe" Gorbea humanizes digital packaging technology by educating and inspiring brands with a human-centric communication framework around personalization and sustainability storytelling.
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The Sustainability Gap: Greenwashing Versus Greenhushing
Event Recaps December 4, 2023Speakers from Brand Finance explained the concepts of greenwashing and greenhushing.
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The Sustainability Gap: Greenwashing Versus Greenhushing
Conference Session Videos December 4, 2023In this video, speakers from Brand Finance explained the concepts of greenwashing and greenhushing.
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A Playbook for Change: How Google Is Working to Scale Sustainability
Knowledge Partners November 29, 2023Partnering with Drawdown Labs, Think with Google designed a framework for building a culture of sustainability and reducing carbon across daily marketing operations, culminating in a sustainability marketing playbook meant to share best practices and accelerate change across the industry.
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ESG Brand Perception Index Q&A with Linda Bethea, Head of Marketing, Danone
Knowledge Partners November 29, 2023The ANA’s Liz Kneebone sat down with Linda Bethea, Head of Marketing for Danone, to discuss the brand’s activity in the DEI and Sustainability spaces.
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The ANA/Swayable ESG Brand Perception Index: Q3 Report on Top Brands Navigating ESG Dynamics
Knowledge Partners November 29, 2023The ANA/Swayable ESG Brand Perception Index offers insights into public opinions on US brands' impact on environment and society, tracking over 400 brands in various sectors.
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Best Practices for Post-Production Sustainability
Event Recaps November 14, 2023At a November 2023 meeting of the ANA’s Production Management Committee, Jaclyn Paris of Cosmo Street highlighted the massive carbon footprint that can be created by post-production and identified numerous measures that can be adopted to reduce it.
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Aligning Purpose with Sustainability and ESG
Beyond Profit Podcast October 17, 2023In this episode of the Beyond Profit podcast, Lindsey DeWitte, president of public relations and EVP of purpose and sustainability at Barkley, joins host Ken Beaulieu to discuss the latest State of Purpose report in detail, including whether business leaders now embrace purpose as a growth driver.
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Sustainability Sector Index | Prepared by Kantar Exclusively for the ANA Global CMO Growth Council
CMO Content October 17, 2023Brands need to define how to respond to the sustainability revolution and the changing values of consumers, society, and the marketplace. The Sustainability Sector Index report from Kantar aims to inspire and guide you to put social and environmental sustainability at the heart of your brand strategy.
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What Stops Companies from Connecting Brand Purpose and Sustainability?
Podcast Clips October 17, 2023Lindsey DeWitte, president of public relations and EVP of purpose and sustainability ay Barkley, gives her thoughts on why purpose and sustainability are not intrinsically linked at many organizations.
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Creating Value by Doing Good
Beyond Profit Podcast September 12, 2023In this episode of the Beyond Profit podcast, Phil White, cofounder at Grounded World, joins host Ken Beaulieu to discuss purpose, sustainability marketing, and driving social impact.
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The B2B Companies Creating Better Energy Efficiency and Sustainability
Pulse September 11, 2023Reducing energy consumption and promoting more sustainable business practices and production methods are just a few ways companies can fight climate change. While mitigating climate change can feel like a challenge and can’t be done quickly by one company or industry, it is important for companies to realize the influence and power they do hold — and make the changes they can.
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How an Aerospace Company Is Promoting Sustainability
B2 Awards September 5, 2023Embraer’s campaign focused on global decision makers in aerospace who feel motivated to inspire change for the better in global flight emissions.
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How This Company Is Promoting Forest Sustainability
B2 Awards September 5, 2023Forest Stewardship Council’s (FSC) campaign targeted decision makers in companies that make or sell products that use forest-based materials, government, and NGO leaders. To do this, a complete redesign turned FSC.org from a cold and technocratic turnoff into an inspirational recruitment engine that encourages more businesses to become FSC-certified.
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Republic Services Makes a Boring Category More Exciting with Sustainability
B2 Awards September 5, 2023To drive business growth in a B2B category that was often forgotten by decision makers, Republic Services executed its first-ever brand-to-demand campaign, focusing on making its customers the center of meaningful sustainability efforts.
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