Sustainability: Best Practices & Resources

The Paper and Packaging Board recreated a life-sized model of the Back to the Future DeLorean to illustrate its vision for a sustainable future the packaging industry could manifest by participating in its Box to Nature program.

Boston Consulting Group highlighted some of the challenges to encouraging sustainable consumer choices and illustrated ways of overcoming those challenges.

With consumers having a better understanding of sustainability than ever before, the space has become an area where a misstep can cost a brand. With that in mind, Think With Google provides three sustainability marketing pitfalls for marketers to avoid and advice on what to do instead.

As we come out of some powerful conversations about sustainability and climate change at Cannes, we have the opportunity to put our words into action. As we get to work, we must keep in mind that sustainability is a “we” issue. It affects every community around the world. While we all are and will continue to be impacted, vulnerable and historically marginalized communities will be even more severely affected.

Aquafina created a machine for recycling plastic water bottles into fashion items and promoted the innovation at Vietnam’s International Fashion Week.

Volvo as a brand has set its target to become an all-electric company by 2030 and carbon neutral by 2040. And the brand was to launch its first Electric Vehicle XC40 Recharge in India.

At a June 2023 meeting of the ANA’s Legal Affairs Committee, a panel of veteran lawyers offered legal updates on the topics of sustainability claims, influencer marketing, and data privacy.

As leading companies bake sustainability into their business growth strategies, there is a unique opportunity for marketers to bring a deep knowledge of customer needs and cultural insights to the table. This compendium provides case examples to help all CMOs accelerate their progress and drive more growth.

Brands will most likely face a severe backlash — and accusations of greenwashing — unless they can show the public that their sustainability activities are making a tangible difference in protecting the environment. Simply advertising their efforts with aspirational messaging won't cut it with discernible consumers.

Justin Bean, a leading sustainability strategist and “pragmatic optimist,” discussed what the sustainability revolution is and the ways in which brands can capitalize on the moment.

Sustainability is undoubtedly all the rage for B2C and B2B organizations as a new wave of environmentally-conscious consumers puts their money where their mouths are. Some 70 percent of shoppers say they would pay more for environmentally responsible brands.

Sustainable Brands offers an array of statistics demonstrating the prevalence of people’s desire to live and buy sustainably.

Live Nation and Liquid Death entered into a strategic partnership to create #DeathToPlastic, a partnership aimed to remove single-use plastics across Live Nation venues and festivals.

Sustainable Brands uses pie charts to visualize how products marketed as sustainable, while only making up 16 percent of the market, represent 55 percent of market growth, dramatizing the impact that sustainability can have on the bottom line.

Dentsu shares data from a GWI research study that illuminates the attitudes toward sustainability maintained by baby boomers, generation X, millennials, and generation Z.

A May 2023 meeting of the ANA’s Sustainability Committee convened a panel featuring Andy Batkin, CEO at Duration Media, and John Osborn, director at Ad Net Zero. The panel defined Scope 1, 2, and 3 emissions and examined the environmental harm done by programmatic media buying.

Public Good, Nestlé, and Trane Technologies joined the ANA Sustainability Committee to discuss how each of their organizations overcomes common barriers to sustainability storytelling.

Land O’Lakes SVP and CMO Heather Malenshek discussed how the role of marketing and brands is to drive sustainable growth.

Dentsu’s Gaurav Gupta shared tips on how companies can effectively communicate sustainability efforts and use their marketing to encourage consumers to embrace more eco-friendly habits in their daily lives.

With 50 million new startups launching every year, the competition to succeed — and then show sustained value — is fierce. It’s no secret that IPO activity dropped dramatically in 2022 — largely in part, due to rising inflation concerns and the looming recession.