Artificial Intelligence
Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate.
To learn more about how the ANA aims to empower marketers with a suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows, visit our AI Practice.
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How Publishers Should Think About the New Era of Technology
Leading Edge October 16, 2023Digital publishers are currently grappling with significant technological disruptions that are reshaping their industry. They face two major challenges: the deprecation of third-party tracking cookies, and the emergence of generative artificial intelligence (AI). These disruptions will require publishers to adapt and find new strategies to maintain their visibility, revenue, and user experience.
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5 Concerns AI Developers Need to Prevent from Materializing
Leading Edge September 29, 2023From machine learning algorithms to ChatGPT, artificial intelligence (AI) has been invaluable for companies looking to streamline operations and amplify work output, sales, and overall business success. AI-powered home products like cleaning robots and security systems have also helped make life easier and better for consumers. However, while the AI industry has brought forth innumerable benefits, it has also been found to pose some critical concerns.
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5 Ways Business Leaders Can Leverage an AI Image Generator
Leading Edge August 3, 2023Generative artificial intelligence (AI) is streamlining operations for companies in all kinds of industries. Business leaders are employing ChatGPT for social media content creation, adding AI chatbots to their websites to answer visitors’ questions, using AI to create 3D models of new product ideas, and so on. And now there is a whole new AI realm that companies will find very useful for marketing strategies and other tasks: AI image generators.
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Four Pillars of Holistic Personalization in the Age of AI and ChatGPT
Webinar Rewinds August 2, 2023Even with an ample amount of data armed with advanced segmentation and targeting technologies, holistic personalization has been a difficult goal to achieve for most marketers. In this webinar, learn how AI technology can help make this a reality.
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AI and Creative Production
Knowledge Partners July 27, 2023This report from R3 closely examines AI’s effect on creative production, and shares what marketers should consider before they deploy AI systems.
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AI for Content Marketing Blueprint
Knowledge Partners July 26, 2023The Marketing AI Institute and Writer came together to create a comprehensive overview of AI technology and how it’s transforming the world of content marketing.
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Three Visions of the Future of AI for Customer Engagement: 2027 Scenarios
CMO Content July 20, 2023The ANA Global CMO Growth Council and the Management and Business Review organized a forum with leading experts to explore three possible scenarios for the future - optimistic, pessimistic and most likely. Participants outlined the steps we should take today to address these possibilities and prepare for 2027.
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AI, Automation, Targeting, and Data: Risk Assessment and Legal and Ethical Considerations
Event Recaps July 19, 2023New state privacy laws require data controllers to conduct and document assessments of high-risk data processing, which specifically includes many marketing use cases, such as use of cookies, combining personal data from multiple sources, selling/sharing personal data, and more.
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Creative Automation
ASK Answers July 19, 2023How can my brand optimize the creative process using automation?
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Management and Business Review Special Double Issue: AI for Customer Engagement
CMO Content July 19, 2023This special double issue of the highly acclaimed MBR explores how AI can impact customer engagement now and what it might be able to do in the future.
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The Marketing Power and Legal Pitfalls of AI
Conference Session Videos July 18, 2023In this video, two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.
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The Marketing Power and Legal Pitfalls of AI
Event Recaps July 18, 2023Two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.
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Marketing Prompts for Generative AI
Pulse June 22, 2023This issue of Marketing Futures’ Pulse collects resources examining best practices for creating marketing prompts for use with generative AI.
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CMO vs. GPT, with GfK and Huble — pt II
Marketing Futures Podcast June 20, 2023On part two of “CMO vs. GPT,” we hear from Ruby herself, the avatar Huble’s Margaret Ady created using ChatGPT to debate GfK CMO Gonzalo Garcia Villanueva.
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CMO vs. GPT, with GfK and Huble — pt I
Marketing Futures Podcast June 13, 2023Is an AI system as sophisticated as ChatGPT able to run marketing for a billion-dollar brand? Gonzalo Garcia Villanueva of GfK and Margaret Ady of Huble sought to find out.
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No Turning Back: AI Is the Future of Social Media
Leading Edge May 26, 2023Just as we’ve witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the internet, and in the coming years it’s going to shape social media, and the way people use it, more than any other variable.
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Equitable AI: How to Create an AI Ethics Practice at Your Organization
Event Recaps May 24, 2023Trey Causey, head of AI ethics and director of data science at Indeed, reviewed how his organization approaches AI ethics and provided practical advice for how your organization can launch its own responsible AI practice.
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The Boom in Generative AI
Money Slides May 23, 2023Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.
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AI Marketing: Q&A with R/GA’s Michael Olaye
Pulse May 15, 2023Artificial Intelligence (AI) is making a solid case for the marketing term of the year. AI has captured the attention of marketers worldwide for its potential to create efficiencies, build meaningful connections with consumers at scale, and introduce capabilities previously thought unattainable.
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What Every Marketer Needs to Know About AI
Webinar Rewinds May 9, 2023This month's ANA Legal webinar with Frankfurt Kurnit's Brian Murphy and Hannah Taylor serves as a primer on AI: what every marketer needs to know.
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