Search Marketing Knowledge Center

Follow this simple, step-by-step playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

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Demand Generation Maturity Assessment

Tools January 1, 2025

Utilize our Demand Generation Maturity Assessment to assess your organization's current Demand Generation capabilities.

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Demand Generation Metrics Dashboard

Tools January 1, 2025

Use this to define, track and report on your Demand Generation metrics.

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Demand Generation Program Framework

Tools January 1, 2025

Use this demand generation framework to define the activities required to successfully create, plan, and execute a demand generation program.

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Demand Generation Program Maturity Model

Tools January 1, 2025

Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities.

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Demand Generation Strategy Workbook

Tools January 1, 2025

Use this template to outline, summarize, communicate and track your overall Demand Generation plan.

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Demand Generation Training Course

Tools January 1, 2025

Discover how demand generation works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.

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How Qualcomm Drove Business Success with a Wildlife Documentary Filmed Using Smartphone Cameras

Smarties Awards September 30, 2024

To drive awareness among Chinese consumers and consideration with its B2B audience, while also showing a dedication to the company’s sustainability goals, Qualcomm created a four-part video series that highlighted China’s wildlife, with all footage captured using smartphone cameras powered by the brand’s processors.

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Five Revenue-Creation Tips for B2B Marketers

Event Recaps September 4, 2024

Saima Rashid, SVP marketing and revenue analytics at 6Sense, helps set up B2B marketers for success with five recommendations.

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This Company Strove to Turn Itself into the Enterprise IT Leader with an Integrated, Multi-Year Campaign

B2 Awards July 17, 2024

Juniper Networks undertook a multi-year effort to break Cisco’s stranglehold on the enterprise IT market.

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This Bank Pitched Itself to Law Firms

B2 Awards July 16, 2024

Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.

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Amazon Ads Appeals to SMBs

B2 Awards July 13, 2024

Amazon Ads pitched its services to small- and medium-sized businesses.

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Reaching Utility Companies with a Podcast on Telecommunications

B2 Awards July 13, 2024

Telecommunications company Anterix promoted itself to the utilities sector with a podcast.

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Lenovo Strengthens Ties with Its Partners

B2 Awards July 8, 2024

Lenovo developed a partner program that capitalized on trainings, thought leadership, and incentives and rewards, among other tactics.

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This Cooking Competition Helped McCain Sell a New Potato Offering

B2 Awards July 7, 2024

To promote its Mini Masher potato bites, McCain created “The Epic Throwdown,” a four-week digital culinary competition wherein chefs were challenged to create mouthwatering menu concepts. The footage from these competitions was then used to create content for a cross-media campaign.

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How This B2B Brand Partnered with Ozzy Osbourne to Drive Consideration

B2 Awards July 7, 2024

Partnering with the likes of musicians Ozzy Osbourne, Joan Jett, Gary Clark Jr., Billy Idol, and Paul Stanley, Workday created a campaign that drove impressive results for both brand awareness and consideration.

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