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Search returned: 62 document(s).
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How Qualcomm Drove Business Success with a Wildlife Documentary Filmed Using Smartphone Cameras
Smarties Awards September 30, 2024To drive awareness among Chinese consumers and consideration with its B2B audience, while also showing a dedication to the company’s sustainability goals, Qualcomm created a four-part video series that highlighted China’s wildlife, with all footage captured using smartphone cameras powered by the brand’s processors.
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Five Revenue-Creation Tips for B2B Marketers
Event Recaps September 4, 2024Saima Rashid, SVP marketing and revenue analytics at 6Sense, helps set up B2B marketers for success with five recommendations.
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This Company Strove to Turn Itself into the Enterprise IT Leader with an Integrated, Multi-Year Campaign
B2 Awards July 17, 2024Juniper Networks undertook a multi-year effort to break Cisco’s stranglehold on the enterprise IT market.
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This Bank Pitched Itself to Law Firms
B2 Awards July 16, 2024Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.
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Amazon Ads Appeals to SMBs
B2 Awards July 13, 2024Amazon Ads pitched its services to small- and medium-sized businesses.
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Reaching Utility Companies with a Podcast on Telecommunications
B2 Awards July 13, 2024Telecommunications company Anterix promoted itself to the utilities sector with a podcast.
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Lenovo Strengthens Ties with Its Partners
B2 Awards July 8, 2024Lenovo developed a partner program that capitalized on trainings, thought leadership, and incentives and rewards, among other tactics.
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This Cooking Competition Helped McCain Sell a New Potato Offering
B2 Awards July 7, 2024To promote its Mini Masher potato bites, McCain created “The Epic Throwdown,” a four-week digital culinary competition wherein chefs were challenged to create mouthwatering menu concepts. The footage from these competitions was then used to create content for a cross-media campaign.
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How This B2B Brand Partnered with Ozzy Osbourne to Drive Consideration
B2 Awards July 7, 2024Partnering with the likes of musicians Ozzy Osbourne, Joan Jett, Gary Clark Jr., Billy Idol, and Paul Stanley, Workday created a campaign that drove impressive results for both brand awareness and consideration.
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How KPMG Used Spoof Products to Show It Understood Its Target Audience
B2 Awards July 5, 2024To show decision makers that it understood them, KPMG designed a series of spoof products, based on a grocery store “own brand” range, each meant to represent one of the Consumer Consulting division’s offerings.
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How Tableau Used Content to Build Its Data Leadership Collective
B2 Awards July 2, 2024To promote and drive engagement with its Data Leadership Collective (DLC), Tableau created a customized landing page, complete with regular content updates and other useful features. The brand promoted this page using a mix of digital and social tactics.
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How Sun Chemical Used Sustainability to Engage Its Business Partners More Deeply
B2 Awards July 2, 2024Sun Chemical flexed its credentials in delivering quality products to its partners while keeping sustainability at the heart of everything it does.
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ServiceNow Wowed Executive Prospects with This Experiential Activation
B2 Awards July 1, 2024To attract high-profile business leaders to its Executive Circle program — in which they can interface and solve problems with peers — ServiceNow created an experiential activation that leveraged one of Australia's most prestigious portraiture competitions.
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The ABX Factor: Samsung Knox's Personalized Revolution
B2 Awards June 30, 2024Samsung's personalized ABX campaign for Knox successfully targeted major publishing companies, driving significant sales and engagement through highly customized marketing strategies.
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How RBC Capital Markets Drove Executive Engagement with a Podcast
B2 Awards June 28, 2024To engage C-suite executives and drive deeper awareness of its know-how in navigating the mergers and acquisitions, RBC Capital Markets (RBCCM) launched a hit podcast.
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USPS Delivers Sales Enablement at Scale
B2 Awards June 22, 2024The United States Postal Service overhauled their sales enablement approach, focusing on personalized, customer-centric messaging at scale.
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YouScience Paves a Path with Brightpath Platform
B2 Awards June 22, 2024YouScience launched Brightpath, an innovative education and career guidance platform, to re-engage students and excite education leaders, resulting in significant growth in awareness, leads, and revenue.
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How GE Healthcare Transformed Its Marketing Approach After Spinning Off of General Electric
Conference Session Videos June 13, 2024In this video, GE Healthcare shared how it transformed its brand and demand strategy to build trust with a uniquely healthcare audience, after its spin-off from General Electric.
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Xerox’s Journey of Brand Transformation
Event Recaps June 13, 2024Xerox’s Deena Piquion gave an in-depth look at the first campaign Xerox ran in a quest to update its brand, covering messaging, execution, and how she continued to gain the trust of the C-suite and the company at large throughout the process.
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How GE Healthcare Transformed Its Marketing Approach After Spinning Off of General Electric
Event Recaps June 13, 2024GE Healthcare shared how it transformed its brand and demand strategy to build trust with a uniquely healthcare audience, after its spin-off from General Electric.
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